1.
THE
SUBTLE
CRO ART
OF NOT
GIVING
A F CK
A COUNTERINTUITIVE APPROACH
TO LIVING A GOOD LIFE AS CRO-SPECIALIST
LUCIA VAN DEN BRINK
#1
Conversion
Hotel
Bestseller

2.
PROLOGUE
“Who you are
is defined by what you’re
willing to struggle for.”
– Mark Manson

3.
CHAPTER 1
Care less

4.
CBA

5.
BA

6.
Care less?

7.
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8.
CHAPTER 2
The Value of Suffering

9.
Heatmaps
August October

10.
More white space
between article titles
A
B

11.
Thumbnails
And more white space
A
B

12.
CHAPTER 3
You are not special

13.
Back

14.
A B
NO-
BRAINER

15.
CHAPTER 4
You are wrong about
everything (but so am I)

16.
Chunking
A B

17.
CHAPTER 5
Failure is the way forward

18.
Widgets
Needed more focus
BA

19.
CHAPTER 6
Happiness is a problem

20.
This is 16 pixels
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This is 16 pixels
This is 16 pixels
This is 16 pixels
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This is 13 pixels
Font size
16 pixels 16 pixels 13 pixels
Readability

21.
CHAPTER 7
The importance
of saying no

22.
FOOTNOTES

23.
THE
SUBTLE
CRO ART OF
NOT
GIVING
A F CK
LUCIA VAN DEN BRINK
#1
Conversion
Hotel
Bestseller
THANK YOU!