You will learn how to turn your content or website into lead generation machine without huge marketing budget. Examples of: blog, exit intent, lists, e-books, multi-step landing page, webinars and progressive profiling.

1. Lead generation ideas
Warsaw, 27.10.2015
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User Problem
Internet users’ behavior has fundamentally changed. Spending most of their time on
search, social media and e-commerce sites, they expect actionable and personalized
pages instead of complex websites.
Time overall Time on websites Avg. page views per website visit
source: comScore, eMarketer 2014

3. Conversion rate satisfaction
Modern marketers need to convert the user to buying, signing up, subscribing etc., to make
acquiring that visit most effective.
Business problem
Percentage of acquisition budget
spending to convert visitor.1,5%
Average retail conversion rate.
3,8%
source: Econsultancy / RedEye 2012

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What is a lead?

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How marketers measure successIs an e-mail still a lead?
Marketing
Qualified Lead
Sales
Qualified Lead
Is a lead judged more likely to
become a customer compared to
other leads. Sales managers
determine which demographics,
activities, and behaviors make for a
marketing qualified lead at your
company.
Lead
Scoring
Is a methodology used to rank
prospects against a scale that
represents the perceived value each
lead represents to the organization.
A Sales Qualified Lead (SQL) is a
Marketing Qualified Lead (MQL) that
has been reviewed and passed to
the sales team. It means an
opportunity has been approved by
the sales team as worthy of
pursuing. After becoming an SQL,
the sales process begins.

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How marketers measure successHow marketers measure satisfaction

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Content forms used before taking a decision

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What a content is?
„Content is anything that adds
value to the reader’s life.”
Avinash Kaushik, Google

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Blog

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Exit intent widgets

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E-books

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Multi step landing page

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CR
+214%

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Chat

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Webinars

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Lists

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Progressive Profiling

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„Never ask same
question twice.”

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Błażej Abel
blazej@landingi.com
+48 501 473 029
@blazejabel
!
www.landingi.com
Thank you