Successful e-Commerce in China

E-Commerce in China Operated by

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China – World's Largest Internet Market ,[object Object],[object Object],[object Object],Growth of Internet Users in China

China's Internet Penetration Rate Still Very Low Internet penetration rate in tier 1 provinces: Beijing: 46.6% Shanghai: 45.8% Guangdong: 35.9% Comparison Internet Penetration Rate among Countries

Young and Educated Internet Population ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Age Structure of Internet Users in China Education Structure of Internet Users in China

Low Income Internet Population ,[object Object],[object Object],[object Object],[object Object],[object Object],Income Structure of Internet Users in China

Entertaining Role of Internet Is In Front Row 1 st Application used when going online Application Rate 1. Instant message 39.70% 2. Online news 20.00% 3. Others 14.30% 4. Online games 9.30% 5. Search engine 7.40% 6. E-Mail 3.50% 7. Online music 3.40% 8. Online Video 2.40%

Online Shoppers Are a Group of High Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Shopping Rate of Users by Education Level

Level of Online Spending Remains Modest ,[object Object],[object Object],[object Object],[object Object],Shopping Amount of Internet Users within 6 Month

Taobao dominates C2C Market 2007 Q3 Market Share C2C Platforms China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Obstacles for E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Failure of eBay EachNet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eBay Did Not Focus on Building Up Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regulatory System WTO-Protocol China's Regulation Telecom Services Basic Telecom Service "BTS" Value-Added Telecom Service "VATS" ,[object Object],[object Object],[object Object],[object Object],[object Object],Internet Information Service = any provision of Information through Internet to web users  Registration or VATS License + Registration ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fundamentals for a High Quality Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Meaning of Colors Meaning Color China Europe Black „ color of death“, darkness, glory, winter, north death, darkness, mourning White mourning, bad luck, age, autumn, west cleanliness, brightness, hygiene, virginity Red Traditionally: joy, good, wealth, bright, summer, south, recently: government, authority danger, forbiddance, war, sexuality Yellow traditionally: emperor, earth, middle and china, recently: pornography caution, envy, avarice, cowardice Blue algid, ill sky, water, reliable, authentic Brown misfortune laziness, old-fashioned Grey cheap, dull elegant Gold glory, royal, wisdom, perfection money, sun, nature, friendliness Green life, vitality, spring, east nature, hope

The Meaning of Symbols Meaning Symbol China Europe Magpie 鹊 que joy, fortunate marriage thievery, robbery, defraud Owl 鸮 xiāo disaster, scare, crime wisdom, clever, bright, intelligent Rat 鼠 shǔ wealth, avarice, demonical possession dirt, cloacae, illness Spider 蜘蛛 zhīzhū luck fear, disgust, threat Clock 送終 short life, wish death time Swastika 卐 wàn luck, numerousness, all war, death, terror Fish 鱼 yú wealth, luck Christianity, Jesus Christ Dragon 龙 lóng power, strength, wisdom, luck, emperor power, danger, chaos Bamboo 竹 zhú integrity, pertinacity, conservativeness, long life -

The Meaning of Numbers Positive 6 problem-free, promising, smooth 8 fortune, wealth 9 forever, long-lasting Negative 4 sì ( 四 ) sounds almost like death, dying ( 死 ), disaster 10 shì ( 十 ) sounds almost like „4“, therefore death 13 failure, imperfection 14 yao si sounds almost like “going to die”

Contact W eb2 A sia Room 2022-2026 No. 1438 Shaanxi Road (North) Shanghai 200060, China Phone: +86 21 32270872 Mobile: +86 159 2100 2780 Fax: +86 21 32270875 E-Mail: [email_address] Web: http://www.web2asia.com

Successful e-Commerce in China

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