Delivered at the Jan Quality Scotland networking meeting at Edinburgh Napier University Business School

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A perspective on megatrends and the
relevance of the new EFQM Model
Dr. Miles Weaver,
Associate Professor,
Edinburgh Napier University Business School
m.weaver@napier.ac.uk @weavermiles
#enuBschool
The Edinburgh Napier B-School @ International
Management and Governance Research Centre

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(PWC, 01/14/2017)

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Megatrends in a Scottish context
1. SDGs offer a blueprint for a “better world” by 2030 & Scotland is
committed
– Climate change is at the heart and so are our people
2. Capitalism is due a reset – this is the new agenda (ft.com, 2019)
3. “Business for Good” is part of Scotland’s “CAN Do/B” culture
4. Call for more holistic approaches to business excellence to bring
about systemic change
5. Our students offer hope as part of the “next gen” - we live our vision
& values
– Business School for empowerment, enterprise and employability for all
– Quality Scotland mission is to embed excellence and organisational sustainability
across Scotland

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1. SDGs offer a blueprint for a “better
world”

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7. #enuBschoolH.R.H the Prince of Wales says climate change is humanity’s
greatest threat (World Economic Forum, 2020)
“Do we want to go down
in history as the people
that did nothing to bring
the world back from the
brink? What good is all
the extra wealth in the
world, gained from
‘business as usual’, if
you can do nothing with
it except watch it burn in
catastrophic
conditions?”
First environmental speech in
1968.
This week launches a
Sustainable Markets Initiative
that aims to find ways to
decarbonise the global economy

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Be Bold – Circular Economy can Transform Business
(Edinburgh Chamber of Commerce, 11/8/18)
(Image: Fraser Bremner)
Iain Gulland, Chief Executive, Zero Waste
Scotland, said: “Edinburgh is one of the
world’s leading cultural cities and our
ambition is to make it one of the world’s
leading circular cities – where all resources
are used to their maximum, for the benefit of
people, business and the environment
(Business Insider, 27/8/19)

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11. Landscape for Purpose-driven Business in practice
Conventional wisdom
• “The social responsibility of
business is to increase its
profits” (Friedman, 1970)
• “Don’t worry about social
issues, that this was sort of
something on the side, that
somebody else was doing
it” (Porter, 2013)
Practice today
• Trends and calls to reconnect business and
societal goals, going beyond CSR as a firm’s only
moral obligation (e.g. Porter and Kramer, 2011;
Bansal & DesJardine, 2014; Scagnelli and Cisi,
2014).
Survey of Scottish business leaders (Social Lab, 2015)
found:
• Only 29% state that the sole responsibility of a company is
to maximise profits
• 89% of business leaders agree that responsible behaviour
drives business success
• 52% of businesses say there is a clear business case for
investing company resources in community, social and
environmental issues

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14. Sustainable Value = both + to shareholder & stakeholder
(Laszlo and Zhexembayeva, 2011)
• Creating on-going value
for an organisation
shareholders and
stakeholders
• This is a natural outcome
of the new external
environment
• Responding positively to
a range of ‘stake’ holder
needs
• Indispensable to future
competitive advantage

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3. “Business for Good” is part of Scotland’s
‘CAN Do/B’ culture

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According to UN Ex-Secretary-General Ban Ki-moon:
“Our struggle for global sustainability will be won or lost in our
cities”

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4. Call for more holistic approaches to
business excellence to bring about
systemic change
Purpose-driven:
• Creating value
• Demonstrating values
Holistic & systematic:
• Capturing value beyond the firm boundary
Putting values into purposeful action:
• Leadership
• (Disruptive) innovation
• Collaborative / Stakeholder integration
• Sustainability
Results that matter:
• Stakeholders AND Shareholders
Impact:
• Local to global / Next gen / New agenda
• ‘I’, ‘we’ in the context of ‘us’The new EFQM Model (2020)

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5. Next Generation of Leaders
• Cost of doing nothing … ?
• Opportunities in abundance

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“O wad some Power the giftie gie us, To see oursels as
ithers see us!” Robert Burns - To a Louse (1786)
“at the end of which I shall
probably be dead”
(H.R.H the Prince of Wales,
World Economic Forum,
22/1/20)