Does your health plan have a wellness portal? If so, what’s next? The key to any wellness program is engaging your employees. But when your wellness tactics take place largely online, creating effective engagement takes specific strategies. Recently, Kimberly Swanson, WEA Trust’s Manager of Member Health Services, held a webinar to discuss simple, data-driven tips to help employers get more out of your wellness portal. Here are her slides.

1. Get more out of your wellness portal
07/16/2014
Kimberly Swanson – Wellness Program Manager
Mel Grau – Marketing Coordinator

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4. Agenda

5. Agenda
Discover the
data treasure
chest
Raise targeted
wellness
awareness
Top 3 qualities
of a successful
intervention
Be the best
communicator

6. Discover the
Data

7. Leverage Online Data Offline
• Aggregate participation rates
• Health risk assessments
• Healthy living programs
• Wellness Challenges
• Understand interests and behavioral goals
• Determine intervention effectiveness

8. Raise Wellness
Awareness

9. Raise Wellness Awareness
• Use data to
decide where you
need to create
awareness
“I wish I would've started
with this a long time ago!”
“I have spent money on all
kinds of weight loss foods,
programs...NOT realizing
that the very ‘same tools’
were right here for me on
my WEA site as part of my
insurance.”

10. “Frankly, because this program
offered an incentive, I did it.
However, I have learned a lot…It has
been fun, and I feel like I am more
consistently focused on my health.”

11. TIYH Features
• Most common = health assessment
• TIYH is a comprehensive health and
wellness resource
– Healthy Living Programs
– Conversations
– Interactive Tools

12. Weave a culture of wellness
Upcoming
5K?
Direct employees to TIYH to find
training plans and tips on
wearing the right walking shoes.
Safety
week?
Link employees to a Conversation
on “Preventing Falls.”
Stressful
time of
year?
Remind employees of stress-reducing
resources available
24/7.

13. A Successful
Intervention

14. 3 Qualities of Success
Tailored
Achievable
Repeatable
“It was helpful to be able to
swap exercises to allow for
possible back pain. I printed it
out and follow my fitness plan
weekly.”
“I liked the variety of
formats—seminars,
challenges, programs—
that were offered.”

15. Healthy Living Programs (HLP)
• 6-week programs
designed with
employee’s goals in
mind
• 95% success rate
“I was surprised at how
thorough the weight-loss
program is—I'm amazed
that I can get that kind of
quality program for
free.”
“I wish more colleagues
at my workplace would
use this program.”

16. Wellness Challenges
• Bi-monthly programs
that focus on a specific
area of wellness
• Guidance from WEA
Trust health promotion
advisor

17. “I found that the Challenges caused
me to think differently about my day
– specifically exercising and eating
fruits and vegetables. I liked my new
mindset!”

18. Communicate
Effectively

19. Communicate Effectively
• Survey Says:
– Use EMAIL to communicate with your
employees about wellness programs
– Ex: Wellness Challenges

20. “This is one of the best parts of
our health insurance, and it lets us
be a part of our own health
solutions. Thank you!!”

21. Questions?