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Wfwa tv, pbs ft. wayne

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HyperlocalWeather That Builds Revenue<br />Prepared Exclusively For:<br />Bruce Haines and the PBS 39 Team<br />By:<br />C...
Who We Are<br />Based in Jackson, Mississippi, WeatherVisionpioneered local weather delivered via satellite (now FTP).  Si...
Who We Serve…and How<br />WeatherVision serves:<br /><ul><li>Over 80% of U.S. households*
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Wfwa tv, pbs ft. wayne

  1. 1. HyperlocalWeather That Builds Revenue<br />Prepared Exclusively For:<br />Bruce Haines and the PBS 39 Team<br />By:<br />Chris MacDonald<br />Chief Meteorologist / Account Executive<br />August 15, 2011<br />All concepts, research, and information within this proposal are the confidential copyrighted property of WeatherVision, Inc.<br />
  2. 2. Who We Are<br />Based in Jackson, Mississippi, WeatherVisionpioneered local weather delivered via satellite (now FTP). Since 1991, WeatherVision has provided customized TV weathercasts for stations around the U.S.<br />Mississippi’s first and only “Earth station”, an instant satellite-to-studio link with the national media for all major live guest shots. The company has enjoyed relationships with the networks for 20 years.<br />Jackson’s only source for nostalgia classics like Frank Sinatra, Bing Crosby, etc. WLEZ-FM has fully-equipped radio production studios used to record clients’ radio weathercasts.<br />
  3. 3. Who We Serve…and How<br />WeatherVision serves:<br /><ul><li>Over 80% of U.S. households*
  4. 4. 200+ TV stations nationwide 7 days a week
  5. 5. Every network affiliate plus RTV and MyFamilyTV networks
  6. 6. Big markets like Philadelphia and Miami
  7. 7. Small markets like Billings and Elmira</li></ul>WeatherVision can deliver weathercasts for you to use on:<br /><ul><li>PBS 39
  8. 8. WFWA.org
  9. 9. Any radio partners’ airwaves
  10. 10. Your radio/newspaper partners’ websites
  11. 11. Your viewers’ Android devices</li></ul>*Source: NielsenDMAs, 2010-11: http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/2010-2011%20DMA%20Ranks.pdf<br />
  12. 12. Our Promise to You<br />We promise to provide you local-focused weather that: <br /><ul><li>Pays for itself through underwriting
  13. 13. Satisfies your underwriter(s) 100%
  14. 14. Adheres to the PBS 39 brand
  15. 15. Is accurate and serves PBS 39 viewers’ specific weather needs
  16. 16. Contains a “what’s-in-it-for-me” payoff for your viewers </li></li></ul><li>Your Local Weathercast<br />Your PBS 39 weathercast would be:<br /><ul><li>Presented by a degreed meteorologist of your choice who:</li></ul>Is dedicated to PBS 39’s weather forecast<br />Delivers the forecast with energy and enthusiasm<br /><ul><li>Built using WSI, the largest weather graphics vendor in the country
  17. 17. Delivered via FTP:</li></ul>To your server or ours<br />Atthe same time each afternoon<br />
  18. 18. We Build to Suit PBS 39’s Needs<br />We go beyond the traditional weathercast, offering:<br /><ul><li>“FutureCast”, an hour-by-hour rain forecast for weather hits of at least 1:00
  19. 19. Marine forecasts
  20. 20. Daypartplanners
  21. 21. Severe weather forecasts for threat type and risk area
  22. 22. FTP feeds to your website (radar, satellite, lightning, etc.)
  23. 23. Forecasts for travel, holidays, and specific community events</li></ul>Here’s A Sample…<br />FutureCast Example<br />
  24. 24.
  25. 25. Securing An Underwriter<br />We make acquiring an underwriter almost effortless:<br /><ul><li>First, we arm you with ideas for who to approach. Our Sponsors One-Sheet reveals what types of businesses have said “yes”.</li></ul>Let’s take a look at the free Sponsors One-Sheet…<br />
  26. 26.
  27. 27.
  28. 28. Have a particular sponsor in mind? We’ll build you a free custom-demo--with that business’s logo/slogan--so you can get the sale before our weathercasts hit your air.<br />
  29. 29. Securing An Underwriter (cont’d)<br />We make acquiring an underwriter almost effortless:<br /><ul><li>Second, a business owner is easily convinced. He knows that, in PBS 39’s weathercast: </li></ul>His business’s logo will be seen:<br /><ul><li>By many people, because weather is a big draw.
  30. 30. On a full-screen billboard for 3-5 seconds at both the beginning and end of the weathercast.
  31. 31. On every graphic in-between those billboards.</li></ul>He can include more info (consider upcharging), like:<br /><ul><li>A slogan
  32. 32. Contact info (phone #, website, Facebook/Twitter)
  33. 33. Location and store hours</li></li></ul><li>Weathercast Sponsorship Example<br />Click on the video below to watch an example…<br />WJAL Sponsorship Example<br />
  34. 34. We KnowHyperlocal Weather<br />Each degreed meteorologist has several years of experience delivering local-focused weather:<br />Edward Saint Pé<br />Jason McCleave<br />Chris MacDonald<br />
  35. 35. We Won’t Leave You Out In The Cold!<br />Live, On-Demand Communication<br />WeatherVision’sprivate Facebook page features a:<br /><ul><li>Comment box app
  36. 36. Live chat app monitored during filming
  37. 37. Contact page (e-mail addresses, direct phone #s)</li></ul>If you have any problems, concerns, or suggestions…we are at your service 24 hours a day, 7 days a week.<br />
  38. 38. Annual<br />Partnership <br />Commitment<br />Commitment<br /><ul><li> Starting Sep. 1: (2) :60 weathercasts/day, Mon-Fri
  39. 39. PBS 39’s total investment: $90/day (DMA 51-100 rate card)</li></ul>$50/day<br /><ul><li> First month payment to be received before Sep. 1</li></ul>General Manager Signature WeatherVision Signature<br />Investment Is For One Year.<br />

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