This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Pakistan. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
PAKISTAN
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. PAKISTAN
177,671,000 35% 65%
TOTAL POPULATION URBAN RURAL
20,431,000 12 %
INTERNET USERS INTERNET PENETRATION
5,506,740 3%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
107,900,000 61 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. THERE ARE AROUND
1,400,000
BROADBAND INTERNET
SUBSCRIBERS IN PAKISTAN
we are social SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY

5. 4,000,000
PEOPLE IN PAKISTAN HAVE ACCESS
TO THE INTERNET VIA MOBILE PHONE
we are social SOURCE: PROPAKISTANI.PK

6. FACEBOOK DEMOGRAPHICS IN PAKISTAN
55-64: 65+:
1% 1%
45-54:
2%
35--44:
6% 13-17:
15%
FEMALE:
25-34: 32%
26% MALE:
68%
18-24:
50%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

7. TOP FACEBOOK PAGES IN PAKISTAN
# BRAND PAGE LIKES GROWTH
1 COKE STUDIO 966,820 6.87%
2 UFONE 387,409 3.20%
3 DJUICE PAKISTAN 203,135 5.76%
4 DELL PAKISTAN 158,689 13.94%
5 SAMSUNG PAKISTAN 138,681 14.51%
6 NANDO'S PAKISTAN 133,429 3.58%
7 EDUCATION EMERGENCY 130,214 1.18%
8 VASELINE PAKISTAN 109,989 2.61%
9 HEAD & SHOULDERS PAKISTAN 109,179 0.00%
10 INTEL PAKISTAN 101,467 8.46%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

8. NUMBER OF TWITTER USERS IN PAKISTAN:
1,900,000
we are social SOURCE: DAWN.COM

9. NUMBER OF BLOGGERS IN PAKISTAN:
3,400,000
we are social SOURCE: TECHINFO.PK

10. NUMBER OF LINKEDIN USERS IN PAKISTAN:
948,000
we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

11. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

12. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social