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@eskimon • #TheSocialTraveller • 1We Are Social
THE SOCIAL
TRAVELLER
SIMON KEMP • WE ARE SOCIAL
SOCIAL MEDIA FOR TRAVEL MARKETERS
we
are
social
@eskimon • #TheSocialTraveller • 2We Are Social
SIMON KEMP
@eskimon
@eskimon • #TheSocialTraveller • 3We Are Social
@eskimon • #TheSocialTraveller • 4We Are Social
THIS REPORT IN CONTEXT
Singapore Tourism Board (STB) recently
commissioned We Are Social to research and
analyse the latest trends in social media behaviour
around the world, and provide our perspectives
on how these developments will impact travel
marketers in the coming months. We presented the
findings contained in this presentation at STB’s
Digital Marketing Lab a few weeks ago, but STB
have been kind enough to make these findings
publicly available for the world in this document.
@eskimon • #TheSocialTraveller • 5We Are Social
CONTENTS
1. THE STATE OF GLOBAL SOCIAL
2. SUCCEEDING IN SOCIAL
3. OUR RESEARCH FINDINGS
4. SOCIAL & THE ‘TRAVEL CYCLE’
5. KEY TIPS FOR SUCCESS
@eskimon • #TheSocialTraveller • 6We Are Social
SOCIAL MEDIA USAGE AROUND THE
WORLD IS CHANGING ALL THE TIME
@wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
INTERNET
USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOTOF THE WORLD’SKEY DIGITAL STATISTICAL INDICATORS
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
7.416
APR
2016
URBANISATION: 54%
3.419
PENETRATION: 46%
2.430
PENETRATION: 33%
4.730
PENETRATION: 64%
2.124
PENETRATION: 29%
@wearesocialsg • 8
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%
11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
@wearesocialsg • 9
TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY
3.7
3.3
3.2
3.2
3.0
3.0
2.9
2.9
2.9
2.7
2.5
2.3
2.3
2.0
1.9
1.7
1.6
1.6
1.5
1.5
1.5
1.4
1.3
1.3
1.2
1.1
1.1
0.3
PHILIPPINES
BRAZIL
MEXICO
ARGENTINA
UAE
MALAYSIA
SAUDIARABIA
THAILAND
INDONESIA
SOUTHAFRICA
TURKEY
VIETNAM
INDIA
ITALY
RUSSIA
USA
SINGAPORE
SPAIN
HONGKONG
UK
CHINA
CANADA
POLAND
FRANCE
AUSTRALIA
GERMANY
SOUTHKOREA
JAPAN
@wearesocialsg • 10
JAN
2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIAEACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
##
PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
##
• Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.
748M 1,259M 38M 221M
50% 83% 2% 15%
@wearesocialsg • 11
ACTIVE USERS BY SOCIAL PLATFORM
APR
2016
• Sources: latest company statements as published in press releases and quarterly results, correct as at 18 April 2016.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BYPLATFORM,INMILLIONS
1,590
1,000
900
853
697
640
555
400
320
300
300
249
222
215
200
122
100
100
100
100
100
FACEBOOK
WHATSAPP
FB MESSENGER
QQ
WECHAT
QZONE
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
VIBER
SINA WEIBO
LINE
SNAPCHAT
YY
VKONTAKTE
PINTEREST
BBM
LINKEDIN
TELEGRAM
@eskimon • #TheSocialTraveller • 12We Are Social
BUT NUMBERS DON’T MEAN ANYTHING ON
THEIR OWN; WHAT DOES THIS DATA TELL US?
@eskimon • #TheSocialTraveller • 13We Are Social
3 TAKE-AWAYS
@eskimon • #TheSocialTraveller • 14We Are Social
#1: SOCIAL IS INCREASINGLY THE OPTIMUM
WAY TO REACH YOUR AUDIENCE REGULARLY
@eskimon • #TheSocialTraveller • 15We Are Social
OTHER CHANNELS REACH MORE PEOPLE,
BUT NOT WITH SUCH EFFICIENT FREQUENCY
@eskimon • #TheSocialTraveller • 16We Are Social
USE SOCIAL TO BUILD RELATIONSHIPS,
NOT JUST FOR CONSTANT CONVERSION
@eskimon • #TheSocialTraveller • 17We Are Social
#2: PEOPLE’S HABITS ARE CHANGING,
AND THEY’RE MOVING TO NEW PLATFORMS
@eskimon • #TheSocialTraveller • 18We Are Social
A MOBILE MESSENGER WILL OVERTAKE
FACEBOOK WITHIN THE NEXT 18 MONTHS
@eskimon • #TheSocialTraveller • 19We Are Social
THIS MEANS PEOPLE’S SOCIAL INTERACTIONS
WILL BE MORE PERSONAL & MORE PRIVATE
@eskimon • #TheSocialTraveller • 20We Are Social
#3: WE CANNOT RELY ON JUST ONE
SOCIAL CHANNELFOR SUCCESS
@eskimon • #TheSocialTraveller • 21We Are Social
HOWEVER, THAT DOES NOT MEAN YOU NEED
TO SET UP PRESENCES ON EVERY PLATFORM
@eskimon • #TheSocialTraveller • 22We Are Social
SUCCESS TODAY RELIES ON OTHER PEOPLE
TELLING OUR STORIES IN SOCIAL FOR US
@eskimon • #TheSocialTraveller • 23We Are Social
@eskimon • #TheSocialTraveller • 24We Are Social
WE NEED TO RETHINK OUR APPROACH
TO SOCIAL CONTENT AND ENGAGEMENT
@eskimon • #TheSocialTraveller • 25We Are Social
THE INSPIRATION OF CONVERSATION
As we move into the chat-app era, success
in social media now relies on inspiring the
new WOM: ‘word of mobile’. Succeeding in
this world won’t depend so much on the
stories we post; it will depend on how well
we inspire other people to tell our stories
for us, using everything at our disposal:
our products, our services, our attractions,
and every single part of our marketing mix.
@eskimon • #TheSocialTraveller • 26We Are Social
HOW CAN WE ACTIVELY
ENGAGE TRAVELLERS?
HOW WILL WE POPULATE
OUR CONTENT CALENDAR?
NOT
@eskimon • #TheSocialTraveller • 27We Are Social
WHAT DOES A TRAVELLER’S DECISION-
MAKING PROCESS LOOK LIKE?
@eskimon • #TheSocialTraveller • 28We Are Social
THE EIGHT STAGES OF THE TRAVEL CYCLE
2. TRIGGERING
3. RESEARCHING
4. PLANNING
6. DAY PLANNING
7. ENJOYING
1. DREAMING
8. REMEMBERING
5. BOOKING
@eskimon • #TheSocialTraveller • 29We Are Social
1. DREAMING
@eskimon • #TheSocialTraveller • 30We Are Social
DREAMING IS WHERE THE MAGIC HAPPENS:
IT GETS US ON THE CONSIDERATION LIST
@eskimon • #TheSocialTraveller • 31We Are Social
BUT DREAMING IS A VERY PASSIVE STATE –
THE INSPIRATION NEEDS TO COME TO US
@eskimon • #TheSocialTraveller • 32We Are Social
IN SOCIAL MEDIA, THAT’S INSPIRED BY
WHAT POPS UP IN OUR SOCIAL FEEDS
@eskimon • #TheSocialTraveller • 33We Are Social
PEOPLE POSTED 80 MILLION TWEETS ABOUT
HOLIDAYS IN GENERAL IN THE PAST YEAR
@eskimon • #TheSocialTraveller • 34We Are Social
@eskimon • #TheSocialTraveller • 35We Are Social
INSTAGRAM IS ALSO HOME TO HUGE
NUMBERS OF TRAVEL-RELATEDPOSTS
@eskimon • #TheSocialTraveller • 36We Are Social
78 MILLION #TRAVEL POSTS ON INSTAGRAM
@eskimon • #TheSocialTraveller • 37We Are Social
PHOTOS FROM JUST THE PAST 10 MINUTES
@eskimon • #TheSocialTraveller • 38We Are Social
2. TRIGGERING
@eskimon • #TheSocialTraveller • 39We Are Social
TRIGGERS ARE SUBJECTIVE, BUT DEALS ARE
ONE OF THE MOST COMMON CATALYSTS
@eskimon • #TheSocialTraveller • 40We Are Social
INTERESTINGLY, OUR RESEARCH SHOWS
FLIGHT DEALS ARE THE BIGGEST DRIVER
@eskimon • #TheSocialTraveller • 41We Are Social
MUCH AS IT’S VERY TACTICAL, SHARING
DEALS THROUGH SOCIAL SEEMS TO WORK
@eskimon • #TheSocialTraveller • 42We Are Social
COULD YOU COLLABORATE WITH
AIRLINES TO OFFER MORE FLIGHT DEALS?
@eskimon • #TheSocialTraveller • 43We Are Social
RESEARCHING
& PLANNING
@eskimon • #TheSocialTraveller • 44We Are Social
OUR QUALITATIVE RESEARCH SUGGESTS
PEOPLE DON’T START WITH A DESTINATION
@eskimon • #TheSocialTraveller • 45We Are Social
...THEY DECIDE TO GO ON HOLIDAY, AND
THEN EXPLORE POTENTIAL DESTINATIONS
@eskimon • #TheSocialTraveller • 46We Are Social
INSTAGRAM IS A POPULAR START POINT
@eskimon • #TheSocialTraveller • 47We Are Social
@eskimon • #TheSocialTraveller • 48We Are Social
WOMEN IN THE WEST ALSO LIKE PINTEREST
@eskimon • #TheSocialTraveller • 49We Are Social
SUCCESS AT THE RESEARCH STAGE AGAIN
DEPENDS ON VISUALLY CAPTIVATING POSTS
@eskimon • #TheSocialTraveller • 50We Are Social
@eskimon • #TheSocialTraveller • 51We Are Social
#NSFW
@eskimon • #TheSocialTraveller • 52We Are Social
TAKE OUT YOUR PHONE, OPEN INSTAGRAM,
GO TO ‘SEARCH’, AND ENTER #INSTATRAVEL
@eskimon • #TheSocialTraveller • 53We Are Social
#NSFW
@eskimon • #TheSocialTraveller • 54We Are Social
NOW TRY THE SAME THING AGAIN, BUT
FOR YOUR COUNTRY OR CITY’S NAME
@eskimon • #TheSocialTraveller • 55We Are Social
DO YOUR REALLY WANT THAT TO
BE PEOPLE’S FIRST IMPRESSION?
@eskimon • #TheSocialTraveller • 56We Are Social
HOW CAN YOU INSPIRE MORE POSTS THAT
DRIVE DESIRE TO VISIT YOUR DESTINATION?
@eskimon • #TheSocialTraveller • 57We Are Social
EVEN TRIPADVISOR DEPENDS ON SOCIAL
@eskimon • #TheSocialTraveller • 58We Are Social
OUR RESEARCH SHOWS PEOPLE RELY ON
USER COMMENTS MORE THAN BRAND ONES
@eskimon • #TheSocialTraveller • 59We Are Social
5. BOOKING
@eskimon • #TheSocialTraveller • 60We Are Social
WE CAN OFFER BOOKING OPTIONS DIRECT
WITHIN SOCIAL, BUT IT’S NOT TOP PRIORITY
@eskimon • #TheSocialTraveller • 61We Are Social
THERE ARE OTHER WAYS SOCIAL CAN
FACILITATE THE BOOKING STAGE, THOUGH
@eskimon • #TheSocialTraveller • 62We Are Social
HAVE YOU EVER TRIED TO COORDINATE
BOOKING TRAVEL WITH OTHER PEOPLE?
@eskimon • #TheSocialTraveller • 63We Are Social
THE CRAZY RUSH TRYING TO GET EVERYONE
TO PAY AT ONCE, BEFORE A DEAL EXPIRES
@eskimon • #TheSocialTraveller • 64We Are Social
HOW CAN WE USE SOCIAL FUNCTIONALITY
TO IMPROVE THAT GROUP EXPERIENCE?
@eskimon • #TheSocialTraveller • 65We Are Social
OFFERING PEOPLE A WAY TO SHARE THEIR
NEWLY BOOKED TRIP CAN ALSO WORK
@eskimon • #TheSocialTraveller • 66We Are Social
7. ENJOYMENT
@eskimon • #TheSocialTraveller • 67We Are Social
IF WE WANT TO INSPIRE GREAT ORGANIC
CONTENT, WE MUST CHANGE OUR MINDSET
@eskimon • #TheSocialTraveller • 68We Are Social
FOR US, SOCIAL IS
ABOUT MARKETING
FOR THEM, SOCIAL
IS ABOUT STORIES
BUT
@eskimon • #TheSocialTraveller • 69We Are Social
3 TRENDS IN
TRAVELLERS’
STORYTELLING
@eskimon • #TheSocialTraveller • 70We Are Social
#1
THE DESIRE FOR
‘PRO’ CONTENT
@eskimon • #TheSocialTraveller • 71We Are Social
@eskimon • #TheSocialTraveller • 72We Are Social
OUR RESEARCH SUGGESTS PEOPLE FEEL
UNDER PRESSURE TO POST ‘PRO’ CONTENT
@eskimon • #TheSocialTraveller • 73We Are Social
HOW CAN WE HELP REMOVE SOME OF THAT
STRESS? (THEY ARE ON HOLIDAY, AFTER ALL)
@eskimon • #TheSocialTraveller • 74We Are Social
HELPING PEOPLE GET THE BEST SHOT
HELP VISITORS TO TAKE
MORE IMPRESSIVE
PHOTOS IN YOUR VENUE
USING THE VISITOR’S
OWN CAMERA OR PHONE
PUT UP SIGNS OR
POINTERS TO HELP
PEOPLE LOCATE OPTIMUM
PLACES TO TAKE PHOTOS
FOR SOCIAL POSTS
ON-SITE
PHOTOGRAPHER
LOCATION
DIRECTIONS
THINK ABOUT PROVIDING
VISITORS WITH PROPS OR
OTHER THINGS THEY CAN
USE IN THEIR PHOTOS TO
ADD FLAVOUR OR DRAMA
PHOTO
PROPS
@eskimon • #TheSocialTraveller • 75We Are Social
#2
SOCIAL CLICHÉS
ARE EVOLVING
@eskimon • #TheSocialTraveller • 76We Are Social
#1: THE SELFIE IS EVOLVING TO A MORE
‘ARTISTIC’ FORM OF SELF-EXPRESSION…
@eskimon • #TheSocialTraveller • 77We Are Social
@eskimon • #TheSocialTraveller • 78We Are Social
@eskimon • #TheSocialTraveller • 79We Are Social
A DESIRE TO SHOW I’M THERE, BUT WITHOUT
BEING TOO NARCISSISTIC OR EGOTISTIC
@eskimon • #TheSocialTraveller • 80We Are Social
SOME MORE INSPIRING TAKES ON SELFIES
PHOTOS WITH THE CHEFS,
WITH THE CHARACTERS AT
THEME PARKS, WITH THEIR
TOUR GUIDES – IT’S
ALWAYS ABOUT PEOPLE
SNAPPING THEM (WITH
PERMISSION) AND POSTING
TO YOUR SOCIAL CHANNELS
MAY INSPIRE THEM TO TAG
THEMSELVES ON YOUR PROFILE
MEET &
GREETS
CELEBRATE
THEM
DON’T CHARGE PEOPLE
FOR PHYSICAL PHOTOS;
OFFER THEM INCENTIVES
TO TAG THEMSELVES IN
YOUR SOCIAL PHOTOS
‘RIDE’
PHOTOS
@eskimon • #TheSocialTraveller • 81We Are Social
#2: …BUT THAT OTHER SOCIAL CLICHÉ –
‘PHOTOS OF MY LUNCH’ – IS HERE TO STAY
@eskimon • #TheSocialTraveller • 82We Are Social
180,000,000
PHOTOS JUST ON INSTAGRAM TAGGED WITH #FOOD
@eskimon • #TheSocialTraveller • 83We Are Social
WHY WE POST PHOTOS OF OUR LUNCH
IF YOU CAN TAKE A
GOOD FOOD PHOTO,
YOU’VE GOT 3 BITS OF
CONTENT EVERY DAY
EVERYONE LOVES TO
TALK ABOUT FOOD –
IT’S AN EASY WIN FOR
BETTER ENGAGEMENT
FREQUENT
CONTENT
INSPIRES EASY
CONVERSATION
CRITIQUING THE FOOD
WE EAT IS A SIMPLE
WAY TO INDULGE IN
SELF-EXPRESSION
BEING A
CRITIC
SATISFIES OUR SLIGHTLY
SELFISH NEED TO SHOW
THAT WE’RE ENJOYING
SOMETHING ‘SPECIAL’
SHOWING
OFF
@eskimon • #TheSocialTraveller • 84We Are Social
HOWEVER – FROM OUR PERSPECTIVE –
THIS IS ACTUALLY A VERY GOOD THING
@eskimon • #TheSocialTraveller • 85We Are Social
FOOD IS A HUGE PART OF MOST CULTURES,
AND IT’S A BIG TRAVEL MOTIVATOR TOO
@eskimon • #TheSocialTraveller • 86We Are Social
SHARING LOCAL FOOD CULTURE
OFFER PEOPLE SOMETHING
IN RETURN FOR TAGGING
YOUR VENUE IN THEIR
#FOOD POSTS (HOW
ABOUT A FREE DESSERT?)
CREATE SPECIAL, PHOTO-
FRIENDLY AREAS WITHIN
YOUR VENUE WITH GOOD
LIGHTING TO HELP YOUR
MORE ‘PRO’ VISITORS
TREATS
FOR TAGS
PHOTO
‘BOOTHS’
OFFER PEOPLE A FEW
HASHTAG SUGGESTION IN
YOUR VENUE – ON MENUS,
DRINKS MATS, OR EVEN
FIXTURES ON TABLES
HASHTAG
HELPERS
@eskimon • #TheSocialTraveller • 87We Are Social
DON’T FORGET: WE CAN GET HELP FROM
LOCALS WITH BETTER #FOOD POSTS TOO
@eskimon • #TheSocialTraveller • 88We Are Social
#3
PEOPLE WANT TO SHARE
LOCAL EXPERIENCES
@eskimon • #TheSocialTraveller • 89We Are Social
TODAY’S ANTHROPOLOGICAL ADVENTURERS
CRAVE AUTHENTIC LOCAL EXPERIENCES
@eskimon • #TheSocialTraveller • 90We Are Social
THE IDEA OF ‘LIVING LIKE A LOCAL’ HAS
ALREADY PROVED A BIG HIT WITH AIRBNB
@eskimon • #TheSocialTraveller • 91We Are Social
BUT THIS CONCEPT IS NOW EXPANDING
INTO AREAS BEYOND ACCOMMODATION
@eskimon • #TheSocialTraveller • 92We Are Social
EATWITH.COM – JOIN LOCALS FOR DINNER
@eskimon • #TheSocialTraveller • 94We Are Social
THESE ‘LOCAL EXPERIENCES’ ARE MAJOR
DRIVERS FOR SOCIAL CONVERSATION
@eskimon • #TheSocialTraveller • 95We Are Social
HOW CAN WE HELP VISITORS ENJOY
MORE ‘TRULY LOCAL’ FOOD EXPERIENCES?
@eskimon • #TheSocialTraveller • 96We Are Social
COULD WE OFFER VISITORS A CHANCE TO
INTERACT WITH LOCALS VIA SOCIAL MEDIA?
@eskimon • #TheSocialTraveller • 97We Are Social
SOCIAL TIPS DIRECT FROM LOCALS
TIPS ON THE BEST
RESTAURANTS & CAFES,
LOCAL DELICACIES, AND
QUIRKY LOCAL FOODS
VISITORS SHOULD TRY
BUILDING ON AIRBNB’S
‘WALKING TOUR’ IDEA
TO OFFER RICH
FOOD INSIGHTS INTO
DIFFERENT LOCALITIES
FOOD
TIPS
CULTURAL
INSIGHTS
TIPS ON THE BEST
THINGS TO DO IN YOUR
LOCATION, BASED ON
SPECIAL EVENTS, THE
WEATHER, ETC.
IDEAS TO
DO TODAY
WHERE TO FIND THE
BEST DEALS OR LOCAL
CURIOSITIES FOR ALL
KINDS OF PRODUCTS
IN YOUR LOCATION
SHOPPING
POINTERS
@eskimon • #TheSocialTraveller • 98We Are Social
THIS COULD ALSO ADD VALUE AS EARLY AS
THE PLANNING STAGE OF THE TRAVEL CYCLE
@eskimon • #TheSocialTraveller • 99We Are Social
8. REMEMBERING
@eskimon • #TheSocialTraveller • 100We Are Social
THINGS LIKE #TBT* COULD BE A GOOD
WAY TO RE-ENGAGE PREVIOUS VISITORS
• * #TBT – Throw-back Thursday – is a popular hashtag for memories
@eskimon • #TheSocialTraveller • 101We Are Social
THEY’RE ALSO A GREAT WAY TO
TRIGGER A NEW ROUND OF DREAMING…
@eskimon • #TheSocialTraveller • 102We Are Social
IDEAS FOR EVERY STAGE
2. TRIGGERING
3. RESEARCHING
4. PLANNING
6. DAY PLANNING
7. ENJOYING
1. DREAMING
8. REMEMBERING
5. BOOKING
WISH-LIST-INSPIRING VISUALS
SPECIAL EVENTS, PRICE DEALS
INSPIRE & EDUCATE
JOIN FORCES WITH PEERS
MAKE GROUP PLANNING EASY
OUTREACH & REAL-TIME SOCIAL
HELP CAPTURE IT FOR THEM
REMINDERS & GREETINGS
@eskimon • #TheSocialTraveller • 103We Are Social
3 TIPS
@eskimon • #TheSocialTraveller • 104We Are Social
#1: SPEND MORE TIME INSPIRING OTHER
PEOPLE’S POSTS THAN CREATING YOUR OWN
@eskimon • #TheSocialTraveller • 105We Are Social
#2: CREATE CONTENT THAT WORKS ACROSS
ALL CHANNELS – ESPECIALLY CHAT APPS
@eskimon • #TheSocialTraveller • 106We Are Social
#3: THINK LIKE A TRAVELLER: WHAT DO THEY
NEED, AND NOT JUST WHAT YOU NEED
@eskimon • #TheSocialTraveller • 107We Are Social
LET’S CONTINUE THIS CONVERSATION...
@eskimon • #TheSocialTraveller • 108We Are Social
JUST SEARCH FOR ESKIMON
@eskimon • #TheSocialTraveller • 109We Are Social
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
@eskimon • #TheSocialTraveller • 110We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

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