B2B Social • @wearesocialsg •
1We Are Social B2B SOCIAL SIMON KEMP • WE ARE SOCIAL A GUIDE TO POWERFUL SOCIAL MEDIA MARKETING FOR B2B BRANDS we are social

B2B Social • @wearesocialsg •
2We Are Social

B2B Social • @wearesocialsg •
3We Are Social ABOUT THIS REPORT We’ve used social marketing to build a multi-million dollar B2B brand in less than three years. This document explains how we did it, along with best-practice examples from other leading B2B brands.

B2B Social • @wearesocialsg •
4We Are Social 5 TIPS FOR B2B SOCIAL SUCCESS: 1. MAKE YOUR PROSPECTS’ LIVES EASIER 2. MAKE CONTENT THAT PEOPLE WILL REUSE 3. FOCUS ON THEIR GOALS, NOT YOUR OWN 4. CONVERT CONTENT INTO CONVERSATION 5. USE ANSWERS TO RAISE NEW QUESTIONS

B2B Social • @wearesocialsg •
5We Are Social 1. MAKE PEOPLE’S LIVES EASIER

B2B Social • @wearesocialsg •
6We Are Social Create informative, educational content that saves your prospects time, effort, or money. What can you provide people that helps them to do their job better, or that makes their job easier?

B2B Social • @wearesocialsg •
7We Are Social OUR FREE DATA AND TREND REPORTS MAKE IT EASIER FOR MARKETERS TO JUSTIFY THEIR DIGITAL PLANS

B2B Social • @wearesocialsg •
8We Are Social AMEX’S OPEN FORUM OFFERS VALUABLE RESOURCES TO HELP SMALL BUSINESSES ACHIEVE THEIR GOALS

B2B Social • @wearesocialsg •
9We Are Social TIP #1: USE CONTENT TO DELIVER A ‘FREE SAMPLE’ OF YOUR BRAND EXPERIENCE

B2B Social • @wearesocialsg •
10We Are Social 2. MAKE CONTENT THAT PEOPLE WILL REUSE

B2B Social • @wearesocialsg •
11We Are Social Help others to retell your story for you. Create content that they will want to repurpose for their own needs. Present information and insights in visually engaging formats that they can easily copy-paste into their own content.

B2B Social • @wearesocialsg •
12We Are Social OUR DIGITAL STATS COMPILATIONS ARE EMBEDDED IN TENS OF THOUSANDS OF BLOGS AND WEBSITES

B2B Social • @wearesocialsg •
13We Are Social KPCB’S WIDELY ‘RECYCLED’ TRENDS REPORTS HELP BUILD BRAND AWARENESS AND ADVOCACY

B2B Social • @wearesocialsg •
14We Are Social TIP #2: MAKE CONTENT AS ‘RECYCLABLE’ AS POSSIBLE IN ORDER TO DRIVE ADVOCACY

B2B Social • @wearesocialsg •
15We Are Social 3. FOCUS ON THEIR GOALS, NOT YOURS

B2B Social • @wearesocialsg •
16We Are Social Create marketing assets that help your prospects to market their own brands and achieve their organisation’s goals.

B2B Social • @wearesocialsg •
17We Are Social BRANDS ALL OVER THE WORLD USE WE ARE SOCIAL’S CONTENT FOR THEIR OWN MARKETING ACTIVITIES

B2B Social • @wearesocialsg •
18We Are Social AMEX CREATES A WEALTH OF RESOURCES TO HELP SMALL BUSINESSES PROMOTE THEIR OWN ACTIVITIES

B2B Social • @wearesocialsg •
19We Are Social TIP #3: DON’T JUST PROMOTE YOUR BRAND; DEMONSTRATE HOW YOUR BRAND CAN HELP

B2B Social • @wearesocialsg •
20We Are Social 4. CONVERT CONTENT INTO CONVERSATION

B2B Social • @wearesocialsg •
21We Are Social Word of mouth helps to maximise the efficiency of your marketing. Nurture conversations around your content in order to increase your reach without needing to increase your media spend.

B2B Social • @wearesocialsg •
22We Are Social TWEET BUTTONS WITHIN OUR CONTENT MAKE IT EASY FOR PEOPLE TO START THEIR OWN CONVERSATIONS

B2B Social • @wearesocialsg •
23We Are Social IBM’S VIBRANT LINKEDIN COMMUNITY ACTIVELY DISCUSSES THE BRAND’S SMARTER CITIES CONTENT

B2B Social • @wearesocialsg •
24We Are Social TIP #4: ENGAGE PEOPLE IN SOCIAL MEDIA CONVERSATIONS AROUND YOUR CONTENT

B2B Social • @wearesocialsg •
25We Are Social 5. USE ANSWERS TO RAISE NEW QUESTIONS

B2B Social • @wearesocialsg •
26We Are Social Create content that answers your prospects’ basic questions, so that you can quickly progress the conversation on to higher- value issues and opportunities.

B2B Social • @wearesocialsg •
27We Are Social HELPING MARKETERS BUILD CORE SKILLS ENABLES US TO TALK WITH THEM ABOUT THE BIGGER ISSUES

B2B Social • @wearesocialsg •
28We Are Social HUBSPOT SHARES VALUABLE TIPS WITH MARKETERS, BUILDING RELATIONSHIPS WITH THEM IN THE PROCESS

B2B Social • @wearesocialsg •
29We Are Social TIP #5: POSE HIGHER-VALUE QUESTIONS IN YOUR ANSWERS TO MORE BASIC ONES

B2B Social • @wearesocialsg •
30We Are Social CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY COPY OF THIS REPORT CLICK HERE TO READ THE FULL STORY AND FIND MORE CASE STUDIES ON OUR BLOG DOWNLOAD READ MORE CLICK HERE TO EMAIL US WITH YOUR QUESTIONS ABOUT HOW YOU CAN HARNESS THESE TIPS CONTACT US

Making Friends & Influencing People
• 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.

wearesocial.sg • @wearesocialsg • 233We
Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG