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Veröffentlicht am

JAN
2014

AUSTRALIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

65%

90%

78%

41%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 51

Veröffentlicht in: Business, Reisen
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