JAN 2014 MEXICO: SMARTPHONE USAGE Social, Digital & Mobile Around The World (January 2014)

we are social GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS We Are Social wearesocial.sg • @wearesocialsg • 1

COUNTRIES DETAILED IN THIS REPORT 15! 4! 23! 6! 24! 7! 14! 10! 20! 16! 22! 12! 13! 19! 11! 5! 8! 21! 17! 9! 3! 18! 2! 1! 1  2  3  4  5  6  7  8  ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA We Are Social 9  10  11  12  13  14  15  16  INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA 17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES wearesocial.sg • @wearesocialsg • 2

PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3

GLOBAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4

JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL WORLD POPULATION URBAN RURAL 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 35% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 MOBILE SUBSCRIBERS 93% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5

JAN 2014 SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE 5% NORTH AMERICA 5% 6% 13% 11% 11% 10% 8% EAST ASIA 2% MIDDLE EAST 3% 4% 3% 4% 4% 4% 5% 3% SOUTH AMERICA INTERNET USERS 1% 1% 2% 6% 10% 8% 37% 30% 22% 18% 11% 9% 9% 6% 11% 4% 8% 6% 8% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION 7% CENTRAL ASIA 5% CENTRAL AMERICA 6% 7% WESTERN EUROPE 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6

JAN 2014 INTERNET PENETRATION BY REGION NORTH AMERICA WESTERN EUROPE 81%! 54%! 78%! 29%! 37%! 34%! CENTRAL AMERICA 47%! MIDDLE EAST 18%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC CENTRAL & EASTERN EUROPE CENTRAL ASIA 48%! EAST ASIA 12%! SOUTH ASIA 25%! SOUTHEAST ASIA 63%! OCEANIA wearesocial.sg • @wearesocialsg • 7

JAN 2014 81%! INTERNET PENETRATION BY REGION 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! 29%! 25%! 18%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH ASIA AFRICA SOUTHEAST ASIA CENTRAL ASIA CENTRAL AMERICA WORLD AVERAGE MIDDLE EAST SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE OCEANIA WESTERN EUROPE NORTH AMERICA 12%! wearesocial.sg • @wearesocialsg • 8

JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA WESTERN EUROPE 56%! 33%! 44%! 5%! 24%! 34%! CENTRAL AMERICA 44%! MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte CENTRAL & EASTERN EUROPE CENTRAL ASIA 43%! EAST ASIA 7%! SOUTH ASIA 26%! SOUTHEAST ASIA 44%! OCEANIA wearesocial.sg • @wearesocialsg • 9

JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 56%! 43%! 34%! 33%! 26%! 26%! 24%! We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte MIDDLE EAST SOUTHEAST ASIA WORLD AVERAGE CENTRAL & EASTERN EUROPE CENTRAL AMERICA EAST ASIA SOUTH AMERICA OCEANIA WESTERN EUROPE NORTH AMERICA 7%! 7%! 5%! CENTRAL ASIA 44%! SOUTH ASIA 44%! AFRICA 44%! wearesocial.sg • @wearesocialsg • 10

JAN 2014 ACTIVE USERS BY SOCIAL PLATFORM 1,184 M FACEBOOK 816 M QQ 632 M QZONE 400 M WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER 300 M 272 M 259 M 232 M SOCIAL NETWORK TUMBLR 230 M TENCENT WEIBO 220 M We Are Social • Sources: most recent user data in company press releases, correct as at January 2014 MESSENGER / CHAT APP wearesocial.sg • @wearesocialsg • 11

JAN 2014 MOBILE PENETRATION BY REGION NORTH AMERICA WESTERN EUROPE 101%! 151%! 129%! CENTRAL AMERICA 124%! SOUTH AMERICA We Are Social • Sources: US Census Bureau, ITU, CIA MIDDLE EAST 67%! AFRICA CENTRAL ASIA 90%! 112%! 89%! CENTRAL & EASTERN EUROPE 92%! EAST ASIA 72%! SOUTH ASIA 109%! SOUTHEAST ASIA 94%! OCEANIA wearesocial.sg • @wearesocialsg • 12

JAN 2014 MOBILE PENETRATION BY REGION 151%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! We Are Social • Sources: US Census Bureau, ITU, CIA SOUTH ASIA CENTRAL AMERICA CENTRAL ASIA EAST ASIA WORLD AVERAGE OCEANIA NORTH AMERICA SOUTHEAST ASIA MIDDLE EAST SOUTH AMERICA WESTERN EUROPE CENTRAL & EASTERN EUROPE 72%! 67%! AFRICA 129%! wearesocial.sg • @wearesocialsg • 13

JAN 2014 MOBILE BROADBAND PENETRATION NORTH AMERICA WESTERN EUROPE 72%! 39%! 55%! CENTRAL AMERICA 23%! CENTRAL ASIA 16%! 13%! 8%! CENTRAL & EASTERN EUROPE MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, International Telecommunication Union 28%! EAST ASIA 4%! SOUTH ASIA 18%! SOUTHEAST ASIA 66%! OCEANIA wearesocial.sg • @wearesocialsg • 14

JAN 2014 MOBILE BROADBAND PENETRATION 72%! 66%! 55%! 39%! 28%! 18%! 16%! 13%! We Are Social • Sources: US Census Bureau, International Telecommunication Union CENTRAL AMERICA MIDDLE EAST CENTRAL ASIA SOUTHEAST ASIA WORLD AVERAGE SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE WESTERN EUROPE OCEANIA NORTH AMERICA 8%! 7%! 4%! SOUTH ASIA 21%! AFRICA 23%! wearesocial.sg • @wearesocialsg • 15

JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS NORTH AMERICA WESTERN EUROPE 252M! 127M! 228M! CENTRAL AMERICA 93M! SOUTH AMERICA We Are Social • Source: International Telecommunication Union MIDDLE EAST 83M! AFRICA CENTRAL ASIA 18M! 37M! 15M! CENTRAL & EASTERN EUROPE 444M! EAST ASIA 61M! SOUTH ASIA 112M! SOUTHEAST ASIA 24M! OCEANIA wearesocial.sg • @wearesocialsg • 16

JAN 2014 NORTH AMERICA 351,300,266 82% 18% TOTAL POPULATION URBAN RURAL 284,093,742 INTERNET USERS 197,033,600 81% INTERNET PENETRATION 56% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 353,899,984 101% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 17

JAN 2014 CENTRAL AMERICA 195,127,178 71% 29% TOTAL POPULATION URBAN RURAL 66,034,487 INTERNET USERS 66,951,880 ACTIVE SOCIAL NETWORK USERS 34% INTERNET PENETRATION 34% SOCIAL NETWORKING PENETRATION 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 18

JAN 2014 SOUTH AMERICA 408,157,815 83% 17% TOTAL POPULATION URBAN RURAL 193,655,950 INTERNET USERS 179,145,980 47% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 508,079,743 124% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 19

JAN 2014 WESTERN EUROPE 416,767,521 77% 23% TOTAL POPULATION URBAN RURAL 326,197,681 INTERNET USERS 185,034,740 78% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 538,572,700 129% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 20

JAN 2014 CENTRAL & EASTERN EUROPE 323,365,917 68% 32% TOTAL POPULATION URBAN RURAL 174,727,847 INTERNET USERS 54% INTERNET PENETRATION 106,440,000 33% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 486,919,115 151% ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU wearesocial.sg • @wearesocialsg • 21

JAN 2014 MIDDLE EAST 279,192,238 72% 28% TOTAL POPULATION URBAN RURAL 102,346,717 INTERNET USERS 66,900,000 37% INTERNET PENETRATION 24% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 311,419,837 112% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 22

JAN 2014 AFRICA 1,125,664,947 39% 61% TOTAL POPULATION URBAN RURAL 205,185,547 INTERNET USERS 79,851,240 ACTIVE SOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 23

JAN 2014 CENTRAL ASIA 113,197,987 38% 62% TOTAL POPULATION URBAN RURAL 32,444,899 INTERNET USERS 5,740,000 ACTIVE SOCIAL NETWORK USERS 29% INTERNET PENETRATION 5% SOCIAL NETWORKING PENETRATION 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 90% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 24

JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% TOTAL POPULATION URBAN RURAL 188,303,759 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 12% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 25

JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU wearesocial.sg • @wearesocialsg • 26

JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 155,173,606 INTERNET USERS 161,996,000 25% INTERNET PENETRATION 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 27

JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 63% INTERNET PENETRATION 44% SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 28

JAN 2014 INTERNET PENETRATION BY COUNTRY 53%! GERMANY 86%! CANADA 80%! UK 87%! FRANCE 83%! USA 65%! RUSSIA 84%! ITALY SOUTH KOREA POLAND TURKEY 58%! 45%! UAE 83%! 53%! 38%! SAUDI ARABIA 32%! MEXICO NIGERIA BRAZIL 84%! CHINA INDIA 12%! 79%! 42%! 26%! JAPAN THAILAND SINGAPORE 73%! 15%! INDONESIA 49%! 41%! ARGENTINA 55%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH AFRICA 81%! AUSTRALIA wearesocial.sg • @wearesocialsg • 29

JAN 2014 87%! 86%! INTERNET PENETRATION BY COUNTRY 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC 12%! INDIA INDONESIA THAILAND NIGERIA WORLD AVERAGE MEXICO SOUTH AFRICA CHINA TURKEY BRAZIL SAUDI ARABIA RUSSIA ARGENTINA ITALY POLAND SINGAPORE JAPAN USA AUSTRALIA UAE FRANCE SOUTH KOREA GERMANY CANADA UK 15%! wearesocial.sg • @wearesocialsg • 30

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIA SOUTH KOREA JAPAN GERMANY FRANCE UK AUSTRALIA CHINA ITALY WEIGHTED AVERAGE TURKEY CANADA INDIA RUSSIA SAUDI ARABIA POLAND THAILAND ARGENTINA UAE USA SINGAPORE MEXICO INDONESIA SOUTH AFRICA BRAZIL 1.0! 1.0! 1.7! 1.6! 1.5! 1.5! 1.4! 1.4! 2.1! 1.9! 2.0! 1.9! 1.9! 2.0! 2.6! 2.4! 2.5! 2.5! 2.4! 3.0! 3.1! 3.0! 3.2! 3.5! 3.5! 3.4! 3.8! 4.1! 4.2! 4.5! 4.5! 4.7! 4.8! 4.9! 4.9! 4.9! 4.9! 5.0! 5.0! 5.1! 5.2! 5.2! 5.2! 5.3! 5.4! 5.5! 5.6! 6.1! JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A! wearesocial.sg • @wearesocialsg • 31

JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 33%! GERMANY 55%! CANADA 56%! UK 57%! FRANCE 42%! USA 31%! RUSSIA 35%! ITALY SOUTH KOREA POLAND TURKEY 42%! 45%! UAE 80%! 28%! 43%! SAUDI ARABIA 6%! MEXICO NIGERIA BRAZIL 27%! CHINA INDIA 7%! 17%! 46%! 36%! JAPAN THAILAND SINGAPORE 59%! 25%! INDONESIA 43%! 20%! ARGENTINA 56%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte 57%! AUSTRALIA wearesocial.sg • @wearesocialsg • 32

JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 50%! GERMANY 82%! CANADA 75%! UK 76%! FRANCE 68%! USA 56%! RUSSIA 74%! ITALY SOUTH KOREA POLAND TURKEY 54%! 44%! UAE 81%! 51%! 37%! SAUDI ARABIA N/A! MEXICO NIGERIA BRAZIL 74%! CHINA INDIA 12%! 58%! 42%! 25%! JAPAN THAILAND SINGAPORE 70%! 15%! INDONESIA 48%! 40%! ARGENTINA 54%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOUTH AFRICA 73%! AUSTRALIA wearesocial.sg • @wearesocialsg • 33

JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 80%! 59%! 57%! 57%! 56%! 56%! 55%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte JAPAN SOUTH AFRICA INDONESIA WORLD AVERAGE SOUTH KOREA SAUDI ARABIA POLAND RUSSIA GERMANY THAILAND ITALY FRANCE BRAZIL MEXICO TURKEY CHINA CANADA USA ARGENTINA UK AUSTRALIA SINGAPORE UAE 7%! 6%! NIGERIA 45%! INDIA 46%! wearesocial.sg • @wearesocialsg • 34

JAN 2014 82%! SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 NIGERIA INDIA INDONESIA THAILAND MEXICO WEIGHTED AVERAGE SOUTH AFRICA CHINA TURKEY BRAZIL RUSSIA SAUDI ARABIA ARGENTINA ITALY POLAND JAPAN FRANCE SINGAPORE AUSTRALIA GERMANY SOUTH KOREA USA UK UAE CANADA N/A! wearesocial.sg • @wearesocialsg • 35

JAN 2014 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! We Are Social • Source: GlobalWebIndex Wave 11 NIGERIA JAPAN SOUTH KOREA GERMANY FRANCE CHINA POLAND UK WEIGHTED AVERAGE AUSTRALIA SINGAPORE RUSSIA USA CANADA INDIA ITALY TURKEY SAUDI ARABIA INDONESIA SOUTH AFRICA BRAZIL UAE THAILAND MEXICO ARGENTINA N/A! wearesocial.sg • @wearesocialsg • 36

JAN 2014 MOBILE PENETRATION BY COUNTRY 184%! GERMANY 76%! CANADA 103%! UK 130%! FRANCE 109%! USA 132%! RUSSIA 133%! ITALY SOUTH KOREA POLAND TURKEY 158%! 84%! UAE 252%! INDIA 197%! 87%! SAUDI ARABIA 65%! MEXICO NIGERIA 110%! CHINA 73%! 109%! 89%! 125%! JAPAN THAILAND SINGAPORE 148%! BRAZIL 112%! INDONESIA 134%! 141%! ARGENTINA 138%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! AUSTRALIA wearesocial.sg • @wearesocialsg • 37

134%! 133%! 132%! 130%! BRAZIL GERMANY POLAND UK We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! 109%! 109%! SOUTH KOREA FRANCE JAPAN 93%! NIGERIA 65%! 73%! TURKEY INDIA 84%! MEXICO 76%! 87%! CHINA CANADA 89%! WORLD AVERAGE 103%! 110%! AUSTRALIA USA 112%! INDONESIA 125%! 138%! ARGENTINA THAILAND 141%! 148%! 158%! SOUTH AFRICA SINGAPORE ITALY RUSSIA SAUDI ARABIA UAE 184%! 197%! 252%! JAN 2014 MOBILE PENETRATION BY COUNTRY wearesocial.sg • @wearesocialsg • 38

INDIVIDUAL COUNTRY SNAPSHOTS We Are Social wearesocial.sg • @wearesocialsg • 39

ARGENTINA We Are Social wearesocial.sg • @wearesocialsg • 40

ARGENTINA: DATA SNAPSHOT 42,610,981 93% 7%! JAN 2014 TOTAL POPULATION URBAN RURAL 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION 58,599,390 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 138% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 41

JAN 2014 ARGENTINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 11M 42% 3H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 42

JAN 2014 ARGENTINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 4H 17M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 43

JAN 2014 ARGENTINA: SOCIAL MEDIA USE 95% ANY SOCIAL NETWORK 65% 90% FACEBOOK 56% 67% GOOGLE+ 27% 51% TWITTER LINKEDIN BADOO 23% 31% 11% 25% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 44

JAN 2014 ARGENTINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 86% 85% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 45

AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 46

AUSTRALIA: DATA SNAPSHOT 22,262,501 89% TOTAL POPULATION URBAN 11%! JAN 2014 RURAL 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION 24,400,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 47

JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 48

JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 49

JAN 2014 AUSTRALIA: SOCIAL MEDIA USE 89% ANY SOCIAL NETWORK 62% 81% FACEBOOK 53% 42% TWITTER 14% 30% GOOGLE+ LINKEDIN INSTAGRAM 14% 23% 11% 15% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 50

JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 51

BRAZIL We Are Social wearesocial.sg • @wearesocialsg • 52

JAN 2014 BRAZIL: DATA SNAPSHOT 201,009,622 85% 15% TOTAL POPULATION URBAN RURAL 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION 268,440,423 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 134% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 53

JAN 2014 BRAZIL: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 03M 39% 2H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 54

JAN 2014 BRAZIL: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 48% 3H 08M 59% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 55

JAN 2014 BRAZIL: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 57% 75% GOOGLE+ 28% 56% TWITTER LINKEDIN ORKUT 21% 54% 13% 39% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 56

JAN 2014 BRAZIL: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26% 89% 82% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 57

CANADA We Are Social wearesocial.sg • @wearesocialsg • 58

JAN 2014 CANADA: DATA SNAPSHOT 34,568,211 81% 19% TOTAL POPULATION URBAN RURAL 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 86% INTERNET PENETRATION 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 59

JAN 2014 CANADA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 53M 58% 1H 51M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 60

JAN 2014 CANADA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 82% 2H 19M 46% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 61

JAN 2014 CANADA: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 66% 85% FACEBOOK 57% 46% TWITTER GOOGLE+ LINKEDIN PINTEREST 22% 45% 13% 30% 11% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 62

JAN 2014 CANADA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 89% 77% 27% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 63

CHINA We Are Social wearesocial.sg • @wearesocialsg • 64

JAN 2014 CHINA: DATA SNAPSHOT 1,349,585,838 51% 49% TOTAL POPULATION URBAN RURAL 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 44% INTERNET PENETRATION 46% QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 65

JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 66

JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 67

JAN 2014 CHINA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 87% 83% SINA WEIBO 62% 76% QZONE 53% 75% TENCENT WEIBO 51% 74% TENCENT YOUKU 51% 56% 35% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 68

JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 69

FRANCE We Are Social wearesocial.sg • @wearesocialsg • 70

JAN 2014 FRANCE: DATA SNAPSHOT 65,951,611 86% 14% TOTAL POPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 71

JAN 2014 FRANCE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 07M 54% 0H 58M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 72

JAN 2014 FRANCE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 68% 1H 29M 41% 10% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 73

JAN 2014 FRANCE: SOCIAL MEDIA USE 85% ANY SOCIAL NETWORK 55% 74% FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO 43% 35% 11% 24% 10% 23% 5% 13% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 74

JAN 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 75

GERMANY We Are Social wearesocial.sg • @wearesocialsg • 76

JAN 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTAL POPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 77

JAN 2014 GERMANY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 46M 62% 1H 27M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 78

JAN 2014 GERMANY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 25M 46% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 79

JAN 2014 GERMANY: SOCIAL MEDIA USE 81% ANY SOCIAL NETWORK 52% 72% FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM 45% 32% 8% 21% 7% 8% 2% 7% 2% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 80

JAN 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 81

INDIA We Are Social wearesocial.sg • @wearesocialsg • 82

JAN 2014 INDIA: DATA SNAPSHOT 1,220,800,359 31% 69% TOTAL POPULATION URBAN RURAL 151,598,994 INTERNET USERS 90,000,000 12% INTERNET PENETRATION 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 73% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 83

JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 84

JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 85

JAN 2014 INDIA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 72% 94% FACEBOOK 55% 78% GOOGLE+ 35% 67% TWITTER 30% 54% LINKEDIN ORKUT 24% 51% 17% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 86

JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 87

INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 88

JAN 2014 INDONESIA: DATA SNAPSHOT 251,160,124 51% 49% TOTAL POPULATION URBAN RURAL 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION 281,963,665 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 112% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 89

JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 90

JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 91

JAN 2014 INDONESIA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 79% 93% FACEBOOK 59% 80% TWITTER 41% 74% GOOGLE+ LINKEDIN INSTAGRAM 33% 39% 15% 32% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 92

JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 93

ITALY We Are Social wearesocial.sg • @wearesocialsg • 94

JAN 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTAL POPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 95

JAN 2014 ITALY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 42M 46% 1H 59M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 96

JAN 2014 ITALY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 2H 29M 47% 16% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 97

JAN 2014 ITALY: SOCIAL MEDIA USE 92% ANY SOCIAL NETWORK 61% 83% FACEBOOK 49% 53% GOOGLE+ 16% 41% TWITTER LINKEDIN INSTAGRAM 15% 24% 9% 17% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 98

JAN 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 99

JAPAN We Are Social wearesocial.sg • @wearesocialsg • 100

JAPAN: DATA SNAPSHOT 127,253,075 91% 9%! JAN 2014 TOTAL POPULATION URBAN RURAL 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 138,362,823 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 101

JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 102

JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 103

JAN 2014 JAPAN: SOCIAL MEDIA USE 66% ANY SOCIAL NETWORK 42% 39% TWITTER 22% 38% FACEBOOK MIXI GOOGLE+ TUMBLR 22% 25% 8% 17% 2% 2% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 104

JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 105

MEXICO We Are Social wearesocial.sg • @wearesocialsg • 106

JAN 2014 MEXICO: DATA SNAPSHOT 116,220,947 78% 22% TOTAL POPULATION URBAN RURAL 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION 100,785,917 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 87% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 107

JAN 2014 MEXICO: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 22M 33% 3H 10M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 108

JAN 2014 MEXICO: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 37% 3H 46M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 109

JAN 2014 MEXICO: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 61% 74% GOOGLE+ 29% 62% TWITTER LINKEDIN INSTAGRAM 27% 36% 12% 28% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 110

JAN 2014 MEXICO: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 37% 95% 91% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 111

NIGERIA We Are Social wearesocial.sg • @wearesocialsg • 112

JAN 2014 NIGERIA: DATA SNAPSHOT 174,507,539 50% 50% TOTAL POPULATION URBAN RURAL 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 113

POLAND We Are Social wearesocial.sg • @wearesocialsg • 114

JAN 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTAL POPULATION URBAN RURAL 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 115

JAN 2014 POLAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 59M 45% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 116

JAN 2014 POLAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 56% 1H 37M 27% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 117

JAN 2014 POLAND: SOCIAL MEDIA USE 90% ANY SOCIAL NETWORK 77% 74% FACEBOOK 59% 55% NASZAKLASA 29% 46% GOOGLE+ TWITTER LINKEDIN 26% 18% 10% 12% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 118

JAN 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 119

RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 120

JAN 2014 RUSSIA: DATA SNAPSHOT 142,500,482 74% 26% TOTAL POPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 121

JAN 2014 RUSSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 56M 36% 1H 22M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 122

JAN 2014 RUSSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 2H 11M 46% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 123

JAN 2014 RUSSIA: SOCIAL MEDIA USE 94% ANY SOCIAL NETWORK 80% 75% VKONTAKTE 52% 69% ODNOKLASSNIKI 44% 68% FACEBOOK 41% 52% GOOGLE+ TWITTER 24% 39% 18% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 124

JAN 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 125

SAUDI ARABIA We Are Social wearesocial.sg • @wearesocialsg • 126

JAN 2014 SAUDI ARABIA: DATA SNAPSHOT 26,939,583 82% 18% TOTAL POPULATION URBAN RURAL 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION 53,012,322 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 197% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 127

JAN 2014 SAUDI ARABIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 57M 47% 3H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 128

JAN 2014 SAUDI ARABIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 51% 2H 48M 51% 20% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 129

JAN 2014 SAUDI ARABIA: SOCIAL MEDIA USE 94% ANY SOCIAL NETWORK 66% 89% FACEBOOK 55% 77% TWITTER 41% 75% GOOGLE+ INSTAGRAM LINKEDIN 32% 33% 16% 31% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 130

JAN 2014 SAUDI ARABIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 89% 83% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 131

SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 132

JAN 2014 SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION 100% URBAN 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION 8,063,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 148% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 133

JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 134

JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 135

JAN 2014 SINGAPORE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 68% 92% FACEBOOK 59% 54% TWITTER 19% 45% GOOGLE+ LINKEDIN INSTAGRAM 18% 36% 13% 25% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 136

JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 137

SOUTH AFRICA We Are Social wearesocial.sg • @wearesocialsg • 138

JAN 2014 SOUTH AFRICA: DATA SNAPSHOT 48,601,098 62% 38% TOTAL POPULATION URBAN RURAL 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION 68,394,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 141% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 139

JAN 2014 SOUTH AFRICA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 37M 38% 2H 29M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 140

JAN 2014 SOUTH AFRICA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 40% 3H 02M 59% 19% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 141

JAN 2014 SOUTH AFRICA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 81% 92% FACEBOOK 71% 69% GOOGLE+ 35% 62% TWITTER 35% 49% LINKEDIN PINTEREST 25% 34% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 142

JAN 2014 SOUTH AFRICA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 92% 89% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 143

SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144

JAN 2014 SOUTH KOREA: DATA SNAPSHOT 48,955,203 83% 17% TOTAL POPULATION URBAN RURAL 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 27% FACEBOOK PENETRATION 53,624,427 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 145

JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 146

JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 147

JAN 2014 SOUTH KOREA: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 75% FACEBOOK 36% 56% TWITTER GOOGLE+ ME2DAY NATE CONNECT 22% 38% 7% 33% 7% 8% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 148

JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 149

THAILAND We Are Social wearesocial.sg • @wearesocialsg • 150

JAN 2014 THAILAND: DATA SNAPSHOT 67,448,120 34% 66% TOTAL POPULATION URBAN RURAL 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION 84,075,036 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 125% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 151

JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 152

JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 153

JAN 2014 THAILAND: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 76% 96% FACEBOOK 68% 69% GOOGLE+ 36% 57% TWITTER 32% 40% INSTAGRAM LINKEDIN 22% 23% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 154

JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 155

TURKEY We Are Social wearesocial.sg • @wearesocialsg • 156

JAN 2014 TURKEY: DATA SNAPSHOT 80,694,485 72% 28% TOTAL POPULATION URBAN RURAL 35,990,932 INTERNET USERS 45% INTERNET PENETRATION 36,000,000 45% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 68,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 157

JAN 2014 TURKEY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 51M 36% 1H 53M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 158

JAN 2014 TURKEY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 44% 2H 32M 51% 26% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 159

JAN 2014 TURKEY: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 75% 93% FACEBOOK 60% 72% TWITTER 34% 70% GOOGLE+ LINKEDIN INSTAGRAM 28% 33% 11% 26% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 160

JAN 2014 TURKEY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30% 95% 92% 43% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 161

UNITED ARAB EMIRATES We Are Social wearesocial.sg • @wearesocialsg • 162

JAN 2014 UAE: DATA SNAPSHOT 5,473,972 84% 16% TOTAL POPULATION URBAN RURAL 4,517,169 INTERNET USERS 83% INTERNET PENETRATION 4,400,000 ACTIVE FACEBOOK USERS 80% FACEBOOK PENETRATION 13,775,252 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 252% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 163

JAN 2014 UAE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 12M 71% 2H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 164

JAN 2014 UAE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 81% 3H 17M 52% 22% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 165

JAN 2014 UAE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 67% 93% FACEBOOK 53% 73% GOOGLE+ 32% 64% TWITTER 27% 49% LINKEDIN INSTAGRAM 22% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 166

JAN 2014 UAE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 74% 90% 82% 38% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 167

UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 168

JAN 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTAL POPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 169

JAN 2014 UK: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 11M 64% 1H 32M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 170

JAN 2014 UK: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 76% 1H 51M 45% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 171

JAN 2014 UK: SOCIAL MEDIA USE 87% ANY SOCIAL NETWORK 63% 79% FACEBOOK 54% 44% TWITTER GOOGLE+ LINKEDIN INSTAGRAM 24% 33% 10% 22% 9% 13% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 172

JAN 2014 UK: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 62% 87% 73% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 173

UNITED STATES OF AMERICA We Are Social wearesocial.sg • @wearesocialsg • 174

JAN 2014 USA: DATA SNAPSHOT 316,668,567 82% 18% TOTAL POPULATION URBAN RURAL 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION 327,577,529 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 103% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 175

JAN 2014 USA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 13M 60% 2H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 176

JAN 2014 USA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 75% 2H 17M 54% 15% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 177

JAN 2014 USA: SOCIAL MEDIA USE 92% ANY SOCIAL NETWORK 67% 85% FACEBOOK 56% 46% TWITTER 22% 44% GOOGLE+ PINTEREST LINKEDIN 17% 33% 16% 30% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 178

JAN 2014 USA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 94% 77% 46% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 179

DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180

FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Inﬂuencing People • 45

WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Inﬂuencing People • 46

JAN 2014 MEXICO: SMARTPHONE USAGE Social, Digital & Mobile Around The World (January 2014)

We Are Social Singapore

JAN 2014 MEXICO: SMARTPHONE USAGE