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Over the past few months, we've been working with the WFA to identify what will define 'best practice marketing' in the future. In our conversations with 100 of the world's leading marketing practitioners, we've identified three key themes - the new 3Ps of connected marketing - which we explain in this presentation, together with examples and actionable next steps. Read more: http://wearesocial.sg/blog/2014/08/3ps-connected-brands/