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#HootConnect • @eskimon • 7& Future Social: 10 Key Trends in Social Media

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#HootConnect • @eskimon • 7&
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
GLOBAL DIGITAL STATSHOT
BILLION BILLION BILLION BILLION BILLION
THE NUMBER OF PEOPLE USING DIGITAL, SOCIAL & MOBILE MEDIA AROUND THE WORLD
3.630 2.4382.671 4.7797.448
SEP
2016
URBANISATION: 54% PENETRATION: 49% PENETRATION: 36% PENETRATION: 64% PENETRATION: 33%
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
+14% +27%+21% +28%*+1%
*SOURCE DATA CORRECTION
YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH

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