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@wearesocialsg • 181 JAN 2016 Digital in 2016

We Are Social Singapore

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26. Jan 2016

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@wearesocialsg • 1
DIGITAL
IN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL,
SOCIAL, AND MOBILE DATA, TRENDS, AND STATI...

@wearesocialsg • 2

@wearesocialsg • 3
COUNTRIES INCLUDED IN THIS OVERVIEW
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
...

@wearesocialsg • 4
WELCOME
Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics
and t...

@wearesocialsg • 5
CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016
DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FO...

@wearesocialsg • 6
GLOBAL & REGIONAL OVERVIEWS

@wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
INTERNET
USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
A...

@wearesocialsg • 8
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOC...

@wearesocialsg • 9
SHARE OF GLOBAL USERS
JAN
2016
NORTH AMERICA
5% 9%
9% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9...

@wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 11
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 13
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 14
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 15
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 16
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 17
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 18
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 19
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 20
GLOBAL INTERNET USAGE

@wearesocialsg • 21
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 22
INTERNET USE: REGIONAL OVERVIEW
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ...

@wearesocialsg • 23
INTERNET USE BY COUNTRY
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministri...

@wearesocialsg • 24
INTERNET RANKINGS
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and...

@wearesocialsg • 25
TIME SPENT ON THE INTERNET
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 27
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF TOTAL WEB PAGES S...

@wearesocialsg • 28
AVERAGE NET CONNECTION SPEEDS
JAN
2016
• Source: Akamai’s State of the Internet report, Q3 2015.
AVERA...

@wearesocialsg • 29
ACTIVE E-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 30
GLOBAL SOCIAL MEDIA USAGE

@wearesocialsg • 31
JAN
2016 SOCIAL MEDIA USE
##
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, Venture...

@wearesocialsg • 32
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 33
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikk...

@wearesocialsg • 34
SOCIAL MEDIA USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei,...

@wearesocialsg • 35
SOCIAL MEDIA RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, Ventu...

@wearesocialsg • 36
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2016
• Sources: latest company statements as published in press re...

@wearesocialsg • 37
TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 38
JAN
2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK ...

@wearesocialsg • 39
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 40
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nik...

@wearesocialsg • 41
MOBILE SOCIAL USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei...

@wearesocialsg • 42
MOBILE SOCIAL RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, Vent...

@wearesocialsg • 43
GLOBAL MOBILE PHONE USAGE

@wearesocialsg • 44
JAN
2016 MOBILE USERS vs. CONNECTIONS
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
MOBIL...

@wearesocialsg • 45
UNIQUE MOBILE USERS BY COUNTRY
JAN
2016
• Sources: extrapolated from eMarketer data; UN, US Census Bur...

@wearesocialsg • 46
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPT...

@wearesocialsg • 47
JAN
2016 MOBILE CONNECTIONS BY DEVICE
CONNECTIONS
ORGINATING FROM
SMARTPHONE
DEVICES
TOTAL GLOBAL
CONN...

@wearesocialsg • 48
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 49
MOBILE REGIONAL OVERVIEW
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population da...

@wearesocialsg • 50
MOBILE CONNECTIONS BY COUNTRY
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for populati...

@wearesocialsg • 51
MOBILE CONNECTION RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population ...

@wearesocialsg • 52
PRE-PAY vs POST-PAY CONNECTIONS
JAN
2016
• Source: GSMA Intelligence.
PERCENTAGE OF MOBILE CONNECTIONS...

@wearesocialsg • 53
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF ALL GLOBAL WEB PA...

@wearesocialsg • 54
JAN
2016 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM...

@wearesocialsg • 55
GLOBAL MOBILE DATA GROWTH
JAN
2016
• Source: Ericsson Mobility Report Q3 2015.
TOTAL MONTHLY GLOBAL MO...

@wearesocialsg • 56
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 57
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 58
MOBILE BROADBAND BY REGION
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population ...

@wearesocialsg • 59
MOBILE BROADBAND CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for populatio...

@wearesocialsg • 60
MOBILE BROADBAND RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population d...

@wearesocialsg • 61
COUNTRY SNAPSHOTS

@wearesocialsg • 62
ARGENTINA

@wearesocialsg • 63
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 64
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SO...

@wearesocialsg • 65
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses...

@wearesocialsg • 66
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVI...

@wearesocialsg • 67
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET US...

@wearesocialsg • 68
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DA...

@wearesocialsg • 69
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
...

@wearesocialsg • 70
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOB...

@wearesocialsg • 71
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInterne...

@wearesocialsg • 72
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet ...

@wearesocialsg • 74
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF H...

@wearesocialsg • 75
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPT...

@wearesocialsg • 76
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PO...

@wearesocialsg • 77
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURC...

@wearesocialsg • 78
AUSTRALIA

@wearesocialsg • 79
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 80
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SO...

@wearesocialsg • 81
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses...

@wearesocialsg • 82
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVI...

@wearesocialsg • 83
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET US...

@wearesocialsg • 84
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DA...

@wearesocialsg • 85
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
...

@wearesocialsg • 86
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOB...

@wearesocialsg • 87
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInterne...

@wearesocialsg • 88
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet ...

@wearesocialsg • 90
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF H...

@wearesocialsg • 91
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPT...

@wearesocialsg • 92
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PO...

@wearesocialsg • 93
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURC...

@wearesocialsg • 94
BRAZIL

@wearesocialsg • 95
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 96
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SO...

@wearesocialsg • 97
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses...

@wearesocialsg • 98
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVI...

@wearesocialsg • 99
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET US...

@wearesocialsg • 100
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 101
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 102
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 103
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 104
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 106
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 107
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 108
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 109
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 110
CANADA

@wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 112
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 113
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 114
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 115
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 116
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 117
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 118
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 119
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 120
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 122
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 123
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 124
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 125
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 126
CHINA

@wearesocialsg • 127
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 128
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 129
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 130
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 131
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 132
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 133
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 134
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 135
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 136
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 137
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 138
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 139
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 140
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 141
EGYPT

@wearesocialsg • 142
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 143
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 144
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 145
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 146
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 148
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 149
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 150
FRANCE

@wearesocialsg • 151
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 152
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 153
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 154
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 155
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 156
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 157
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 158
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 159
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 160
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 162
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 163
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 164
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 165
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 166
GERMANY

@wearesocialsg • 167
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 168
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 169
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 170
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 171
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 172
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 173
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 174
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 175
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 176
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 178
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 179
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 180
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 181
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 182
HONG KONG

@wearesocialsg • 183
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 184
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 185
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 186
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 187
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 188
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 189
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 190
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

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@wearesocialsg • 181
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
76% 20%76% 72%74%

We Are Social Singapore

@wearesocialsg • 181
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
76% 20%76% 72%74%

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