We gave Beats an opinion on key moments in US culture bringing the brand to life amongst its aspirational audience

1. BEATS BY DRE: BUILDING A SOCIAL BRAND

2. BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH
SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES

3. IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE
ENGAGED ON SOCIAL WITH MORE THAN
JUST PRE-PLANNED CONTENT

4. SO WE DECIDED TO GIVE BEATS AN
OPINION ON KEY MOMENTS IN CULTURE

5. WITH THE FASTEST REACTIONS
AND THE QUICKEST WIT TO STAND OUT FROM
THE CROWD ON SOCIAL MEDIA

6. SUPERBOWL 2014
BEATS COMMENTED ON EVERYTHING FROM
THE GAME ITSELF TO THE HALF TIME SHOW

7. #HEARWHATYOUWANT
OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED
OVER 10,000 INTERACTIONS ON FACEBOOK

8. FIFA WORLD CUP 2014
BEATS WAS AT THE FOREFRONT OF KEY
MOMENTS THROUGHOUT THE TOURNAMENT

9. FIFA WORLD CUP 2014
BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION
VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME,
EVEN WITHOUT OFFICIAL SPONSOR STATUS

10. WE TOOK BEATS’ OWN KEY MOMENTS
TO SOCIAL, WITH FANS HELPING REVEAL
ITS NEW STUDIO COLOR
@zendaya
@youngvanSFS
@EricLeGrand5
2

11. GENERATING OVER 2,000
RETWEETS AND 19.2 MILLION
IMPRESSIONS

12. AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY
SENDING INFLUENCERS CUSTOM MADE CHARACTERS

13. RESULTING IN 40,000 BRAND
INTERACTIONS
@NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS

14. WE MADE SURE BEATS WAS ON THE
RIGHT PLATFORMS TO REACH ITS
ASPIRATIONAL AUDIENCE
+

15. WE LAUNCHED ON SNAPCHAT WITH A FULL
PLATFORM STRATEGY, RESULTING IN 20,000
FOLLOWERS IN ITS FIRST FEW DAYS

16. WE REVAMPED BEATS’ TUMBLR,
CAPTURING A NEW PREMIUM AUDIENCE

17. RECEIVING OVER 1,765 TOTAL
ORGANIC NOTES THROUGH TUMBLR

18. OVER SIX MONTHS, WE MOVED THE NEEDLE
FOR BEATS’ SOCIAL MEDIA PRESENCE

19. 19!
1,012,647
NEW FANS
128,151
NEW FOLLOWERS
443,400
NEW FOLLOWERS

20. 20!
ALL CEMENTING BEATS’ POSITION AT THE
FOREFRONT OF CULTURE