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Beats by Dre: Building a Social Brand case study from We Are Social

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We gave Beats an opinion on key moments in US culture
bringing the brand to life amongst its aspirational audience

Veröffentlicht in: Marketing
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Beats by Dre: Building a Social Brand case study from We Are Social

  1. BEATS BY DRE: BUILDING A SOCIAL BRAND
  2. BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES
  3. IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE ENGAGED ON SOCIAL WITH MORE THAN JUST PRE-PLANNED CONTENT
  4. SO WE DECIDED TO GIVE BEATS AN OPINION ON KEY MOMENTS IN CULTURE
  5. WITH THE FASTEST REACTIONS AND THE QUICKEST WIT TO STAND OUT FROM THE CROWD ON SOCIAL MEDIA
  6. SUPERBOWL 2014 BEATS COMMENTED ON EVERYTHING FROM THE GAME ITSELF TO THE HALF TIME SHOW
  7. #HEARWHATYOUWANT OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED OVER 10,000 INTERACTIONS ON FACEBOOK
  8. FIFA WORLD CUP 2014 BEATS WAS AT THE FOREFRONT OF KEY MOMENTS THROUGHOUT THE TOURNAMENT
  9. FIFA WORLD CUP 2014 BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME, EVEN WITHOUT OFFICIAL SPONSOR STATUS
  10. WE TOOK BEATS’ OWN KEY MOMENTS TO SOCIAL, WITH FANS HELPING REVEAL ITS NEW STUDIO COLOR @zendaya @youngvanSFS @EricLeGrand5 2
  11. GENERATING OVER 2,000 RETWEETS AND 19.2 MILLION IMPRESSIONS
  12. AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY SENDING INFLUENCERS CUSTOM MADE CHARACTERS
  13. RESULTING IN 40,000 BRAND INTERACTIONS @NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS
  14. WE MADE SURE BEATS WAS ON THE RIGHT PLATFORMS TO REACH ITS ASPIRATIONAL AUDIENCE +
  15. WE LAUNCHED ON SNAPCHAT WITH A FULL PLATFORM STRATEGY, RESULTING IN 20,000 FOLLOWERS IN ITS FIRST FEW DAYS
  16. WE REVAMPED BEATS’ TUMBLR, CAPTURING A NEW PREMIUM AUDIENCE
  17. RECEIVING OVER 1,765 TOTAL ORGANIC NOTES THROUGH TUMBLR
  18. OVER SIX MONTHS, WE MOVED THE NEEDLE FOR BEATS’ SOCIAL MEDIA PRESENCE
  19. 19! 1,012,647 NEW FANS 128,151 NEW FOLLOWERS 443,400 NEW FOLLOWERS
  20. 20! ALL CEMENTING BEATS’ POSITION AT THE FOREFRONT OF CULTURE

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