2. CONTENTS
INTRO 03
IN THIS REPORT 04
WHAT IS START UP STIRLING? 08-09
PROTOTYPE 1 12-15
WHAT WE LEARNED 18-21
THE PLACE STATION 24-25
THEMES 27
ARTS & CRAFTS 28-31
ENTERTAINMENT 32-35
FOOD & DRINKS 36-39
IT AND TEACHING 40-43
KITS & YOUTH 44-47
OUTDOOR IDEAS 48-51
PUBLIC SERVICES 52-55
3. SHOPPING & RETAIL 56-59
BUSINESS VENTURES (EXISTING) 60-65
THE CITY LAB 66-69
CASE STUDY ONE: DUNBAR BAKERY 72
CASE STUDY TWO: TOTNES 73
CASE STUDY: MULTIPLE 74-77
WHAT NEXT? 80-81
COLLABORATIVE IDEAS 84-91
THANK YOU(S) 94
APPENDIX 95
4. INTRODUCTION
Start Up Street is a project being run by Stirling Council, Architecture and
Design Scotland and developed in partnership with Snook, a Service Design
and Social Innovation outfit.
This report has been collated by Snook. It details a series of sessions held in the
Stirling arcade that brought together public and private sector organisations,
local business, entrepreneurs, creatives, and the general public to unpack the
concept and take an asset based approach to generate venture ideas to go into
shop fronts on King Street.
4
5. IN THIS REPORT
In this report are learnings from the sessions, documentation of the ideas that
were generated and a plan of next steps for the project.
5
8. WHAT IS START UP STREET?
Startup Street is a new way producing a meaningful into dancing.
change in Stirling; taking all the good stuff that already
exists in Stirling and connecting it together in a new way. King Street currently has several empty units.
We believe Start Up Street is something worth getting The first shop could be a dance studio; sponsored by
really excited about. Adidas and aimed at training people to learn how
to dance for the upcoming ballroom event. Stirling
It is currently in development to work out how we make university could run the second and third shops: one
Start Up Street a service run by the council for the which holds textiles workshops in the space, making
people who live and work in the city. Andy Kennedy, city dresses for sale and for rent and curtains all for the
centre manager of Stirling Council is championing the ballroom, and the second bringing computers and
project. Diarmaid Lawlor from Architecture and Design technical equipment to the space to train people in using
Scotland is our knowledge and city expert and Snook are graphics programs. This could be done through making
supporting the project to turn the concept of Start Up posters and marketing campaigns for the ballroom. A
Street into a service for the city that works for the people bagpipe shop could occupy the fourth shop; making the
involved in using and running it. pipes and providing craft facilities whilst the University
textile shop makes the bags. They could produce a range
The project began through conversations in early 2011 of pipes to be played at the Ballroom event and make
that something could be done with King Street and the little ornamental pipes to sell to the tourists. The fifth,
closed shop fronts. If start up business could replace the sixth and seven shops could link in too, bringing the buzz
covered shop fronts a sense of vibrancy could be injected back to King Street.
into King Street. A project was developed over the
summer to pull together ideas and a process that could So what does all this mean to the economy of Stirling?
mobilise a community and build a service to make Start It means people utilise their skills to help each other
Up Street work. and goods get sold. Dresses, bagpipes,souvenirs, Adidas
shoes, ballroom tickets, film tickets, even a new business
The project seeks to run prototypes up to the June 2012, – meanwhile all of this is tackling a bigger social need of
then to have a functioning service in place, embedded in trying to encourage health and wellbeing.
Stirling Council that can grow over time.
And it involves everyone. Young kids, Stirling’s locals,
Stirling has its up’s and its downs. It has a rich historic it’s university, the archivists who keeps it’s history alive,
background attracting tourists from around the world. corporate companies here to bring in more money,
For it’s citizens however, there is a really big gap business gateways and young emerging talents.
between rich and poor and a pockets of unemployment
which Stirling council want to fix. They want to bring The culmination of all of these resources, assets and ideas
meaningful economic activity to Stirling’s citizens, will result in the space on King Street being transformed.
especially it’s young people and in their own words are This wont be a quick fix, but with your help we can help
“determined to tackle this.” rejuvenate Stirling into a hub of activity.
We think the most exciting, worthwhile and We think Start Up Street could work like this;
accomplished part of Stirling is found in it’s people. In
you. You possess the knowledge and the skills necessary * Short and long term leases for ventures from 1 day, one
to help transform the future of Stirling. Imagine a street week, one month to 6 months and a year
where this local skill and knowledge is brought together
to create something bigger. Something better. Stirling * Shared spaces delivering similar ventures, themed into
has the street – King Street. Now it just needs ideas to food, arts and crafts, retail
fill it.
* Run by a City Lab that takes ventures, ensures they
As one example, Stirling could be the first to tackle the have a rigorous business case and are right for King
rising issue surrounding health and wellbeing in Scotland Street to deliver both social and economic value
head on using the City Lab as a hub to come up with the
idea of reopening the Ballroom and getting people back
8
12. PROTOTYPE ONE
The project plan for Start Up Street consists of 4 how these could be made a real possibility. Ideas were
prototypes being run up to June 2012. We will be testing generated on how a City Lab could operate to support
the concept by running workshops and then ventures in the process of ventures going into shops
available spaces to see in practice how this works.
Idea Generation with a Commercial Context
As part of our first prototype held at the end of August,
we ran for four days from Wednesday to the Saturday This event was about bringing local business together
inside the old Inland Revenue building inside the Stirling and seeing how they could add value to their own
arcade. We ran two street interventions which were enterprise by working with one of the ideas posted. It
concentrated on getting the public on-board to give their also looked at the large commercial context around how
opinions on King Street and the concept. We ran three King Street could become an offer to different customer
ticketed events where we had a wide range of people segments from around Scotland
attend development workshops to discuss the concept
and consider how it might work in practice. Doors Open Day
The development workshops consisted of; This day was open to anyone who wanted to come and
view the work and give their opinion on the concept.
Thinking about Ventures
The rest of this report details the findings from each
An event to look at what assets in the city means and session and the ideas/thinking that was generated by all
how this translates into ventures inside shops those who took part.
Exciting Idea Generation
This event was to look at existing ideas generated and
12
18. WHAT WE LEARNED
The development so far of Start Up Street pre prototype small team, ideally packaged up as a social enterprise.
1 had consisted of conversations between the lead The role of the city lab was to understand customer
partners and a continuation of the work generated at needs and translate these into ventures run in shops by
the Urban Ideas Bakery held in October, 2010. The the public. To run this the majority agreed that Start
team had several assumptions on how the concept could Up Street needs an on the ground admin who’s focus is
work in practice so that an animation and description of on running this process and maintaining relationships
Start Up Street could be generated as a starting point for between interested parties, Stirling Council and local
discussion/development. business.
You can find this animation on the blog: http:// This role was considered as either an investment from
startupstreetstirling.wordpress.com/about/ an organisation like Creative Scotland, to pay for a part
time admin to work with the development partners until
The following is a list of key learnings we took away from June 2012 and then continue the project on. The second
running the first prototype. options was to look for people within Stirling Council
and develop a new/additional role for them to run Start
Start Up Street needs a ground team Up Street in the city centre.
The success of Start Up Street needs a ground team, The role of keeping momentum and interest in Start Up
at least one person day to day working on the project. Street was discussed as having to be by someone local
As part of the Exciting Idea Generation workshop, from Stirling currently, or willing to base themselves in
discussions had commenced on the role of a City Lab, the City.
which would be located inside the arcade and run by a
18
19. “I’d be really happy to run this and I have some
ideas on how it would make money but I’d need
support to make this happen with the numbers”
Utilising existing talent ventures and develop a concrete business plan. Start Up
Street will take this need into consideration into the final
As part of the prototype we worked with Place Station to blueprint to ensure that;
map assets in terms of open spaces, support and ideas and
place these on a google map around Stirling. Through Participants understand what Start Up Street needs to
open invitation we met a range of exciting people with achieve, what the aim is for running a venture
skill sets that could help set up Start Up Street in return People don’t just tick boxes to run a venture
for spaces and opportunities within the project. Web Ventures deliver both a social and economic value to the
development and marketing skills are key to helping the street and city
project set up and this offer was made explicit by several
people that if they could be given the use of the Inland Themes and collaboration
Revenue arcade space that these could be swapped for
development time. There was overlap with venture ideas, either with the
theme or similar idea. We’ve outlined the themes in this
Investment from Public Sector report in the following pages.
Discussions focused on how shop spaces would have a
Public sector organisations were in attendance at the shared function so that people could run ventures around
workshops and during discussions on the concept of the their day jobs. Similar ventures could be housed into one
City Lab it was discussed that public (and private) sector space to ensure that;
organisations could invest money into venture spaces to
open them up for people to run pop up business. The Spaces were open the majority of the day
condition would be that if they had targets to meet and Ventures provided multiple offers of product / service /
the ventures could help fulfil these then they would be experience
able to invest. For example, if the local police had to The responsibility of running a space could be shared
drive youth crime down then they could invest some of
the budget allocated to this aim into a shop front on the
condition that the venture(s) that filled the space would Understand the customer base
run a set of diversionary activities for young people that
would help work towards the investors target. This type From the Idea generation with commercial context day,
of capital investment would allow shops to be opened up we worked with business owners and Stirling Castle to
and kitted out ready for launch. This idea will be taken discuss the need to understand what customers the city
into the consideration of how Start Up Street could run. currently attracts and to get smarter about attracting new
customer segments to the city. A theme that developed
People need business support through this workshop was to run ‘King Street offers’ so
ventures had to work together to deliver under a theme
The prototype developed many venture ideas for the or concept at certain times of the year. The idea behind
shops. What lacked was the business thinking to give this was to make Kind Street a vibrant and attractive
the ventures rigour. Participants had a good grasp on the place to visit from other local areas and further afield to
concept of selling products or services to produce profit Edinburgh, Glasgow and Dundee.
but many admitted they’d need support to deliver the
19
20. PROJECT GOALS
From initial discussions we wanted Start Up * Teach people to use computer aided modelling
Street to meet economic, social impact and skill software and create models
development aims. We want ventures to be
sustainable and make money, whilst delivering social * Sell parts to hoovers, bespoke pieces for products
impact, to give back to Stirling. Skill development that were missing / had to be bought online.
is another of our core aims for the project.
On the Saturday public day of the prototype we met * Sell products, models made from machine that the
a local who works with a 3D modelling machine. company have developed
One concrete example we discussed with him was * Produce models made by the public
bringing in the 3D modelling machine from his
company into a shop front, which could operate * Create bespoke pieces and sell these as products
similar to a Fab Lab (A Fab Lab is generally
equipped with an array of flexible computer For Start Up Street, this would be an ideal venture
controlled tools that cover several different length which would provide value on multiple levels,
scales and various materials, with the aim to make economic, social and skills development.
“almost anything”) * Wikipedia
If this machine was brought into the city centre the
company could offer both products and services;
20
24. THE PLACE STATION
Start Up Street has been road managed by the community. We broke down the assets into
testing the Place Station as a way Add an Idea for transforming local six categories that people could
of documenting ‘assets’ onto google services. add from; Knowledge, Idea, Place,
maps. We took an ‘assets’ based Propose new uses for available land and Person, Skills & Support.
approach to generate ideas. This buildings.
allowed us to think realistically Comment on and offer to support an We were surprised by the amount of
about what support and knowledge Idea or Proposal for a Place. support both in terms of people and
we have to develop the ventures. Find pro-bono supporters where they their knowledge, with many people
During or first workshop we began live to put their Ideas and Proposals adding existing organisations to the
with the asset map which allowed into practice. map who felt they could be of use to
people to think firstly about what The Place Station has been developed by King Street.
they could contribute to the open the Asset Transfer Unit and Effusion.
spaces on. We trialled posters with RFID tags
The Asset Transfer Unit helps to and URLS to the Place Station on
What is Place Station? empower local people and organisations the streets but the uptake on this
to transform land and buildings into was low. There were 64 hits to Place
The Place Station introduces owners vibrant community spaces whilst Station via QR code on posters put
of land and buildings across the UK to supporting the development of a up around King Street.
social and community entrepreneurs thriving third sector.
with ideas for transforming their local The majority of these hits to Place
area - providing a space where people By searching for Stirling you can Station took place when the posters
can: see everything geographically were put up at the end of August/
located that we added to our asset beginning of September.
Search for land and buildings map during the Stirling arcade
Add a Place they’d like to see owned and workshops.
24
25. ADDITIONAL OPPORTUNITIES
As part of the next stage of easy to use, and documents support
development, we are looking at and ideas to the spaces available for
platforms like, Ushahidi. It is a tool ventures.
to easily crowd-source information
using multiple channels, including By documenting the knowledge,
SMS, email, Twitter and the web. ideas, venues, people, skills and
support in this way, we can pull
Ushahidi is a nonprofit technology together all the resources available
company that develop free and open into one comprehensible format.
source software for information
collection, visualization and
interactive mapping.
It has a sister product Crowd Map
which allows you to customise the
platform. IRISS, (the Institute for
Research in Social Services) has
recently developed an asset map
on this platform which shows their
own breakdown of assets and a
customised add section.
Our intention will be looking at
how we can pull assets into a Start
Up Street website which is clear,
25
27. THEMES
We have broken the themes down into nine categories and the
following pages give you an idea of ventures that were generated by
participants.
Many ventures were similar in idea or theme so we are taking into
consideration that some shop fronts would have similar ventures sharing
the space.
27
29. ARTS AND CRAFTS
“My role is Start Up Street will be to organise
and produce a social hub that makes high quality,
local products.” Eric Lewis
“I would like King Street to have a craft
shop with skill swap events.”
“My role in Start Up Street will be to open up
the possibilities of craft in the 21st Century.”
29
30. Bespoke Jewellery Workshop for Disabled Artists
I’d Start a: I’d Start a:
Bespoke Jewellery Shop Workshop and retail space for disabled artists.
Who are your customers: Who are your customers:
Locals and Tourists. Disabled artists, general public, peer groups.
What is it: What is it:
A jewellery shop offering quality handmade jewellery by A financially sustaining art opportunity for disabled
Scottish designers. artists selling their works.
Values delivered: Values delivered:
Skills, one-off items of jewellery, customers can order to Cultural engagement, step towards employment for
suit their individual tastes. disabled artists, high profile project promoting equality.
Run time: Run time:
Evenings on a regular basis. One year onwards.
Resources: Resources:
Jewellery tools, workshop, local jewellers, business Space, sink, artists, volunteers for facilitating and curating
experience. materials, adequate disabled access and good lighting.
Outputs: Outputs:
Goods to sell, experience for free lance or start up New skills, skill sharing among artists, allows an artist
jewellers, individual customer experience. community to develop, goods to sell and offers experience
in retail and business.
Contacts:
Sarah Pearson (Artlink Central).
30
31. 3D - Printing/Gallery Space Arts Materials
I’d Start a: I’d Start a:
Manufacturer in Three-Dimensional Printing/Gallery Art Materials Shop
Space.
Who are your customers:
Who are your customers: Student from Forth Valley College (from 2012), artists,
Students, hobbyists, local people looking for arts, tourists. locals and tourists.
What is it: What is it:
A shop offering three-dimensional printing facilities and Shop selling art materials.
a gallery space.
Values delivered:
Values delivered: A local resource which is not currently available.
Artists models and final goods, local manufacturing
service. Run time:
Unlimited.
Run time:
Unlimited. Resources:
A franchise, e.g. Millars Art Shop in Glasgow, would
Resources: make a commercial venture.
Three-dimensional printer, space.
Outputs:
Outputs: Goods to sell. Could be linked to an ironmongers or
Customised products and models, satisfied customers, hardware store.
goods for sale.
Contacts:
Contacts: Sarah Fraser and Sara MacMillan.
LA models?
31
33. ENTERTAINMENT
“If you are not into chart music then there is
nowhere to go”
“I would like King Street to have more
entertainment for over 30’s to socialise and
mix with people around the same age.”
“My role in Start Up Street will be to co-ordinate
people together for the right reason for GREAT
outcomes”
33
34. Roller Disco Bike Hire
I’d start a: I’d Start a:
Roller Disco Bike Borrow Shop at the station
Who are your customers: Who are your customers:
Young people, families, potential to attract visitors from Tourists arriving by rail/bus
all over Scotland
What is it:
What is it: Bike rental shop
Learn to skate, hire skates and meet with friends.
Values delivered:
Values delivered: Tourists can access more of Stirling
Activity, meeting place, learn new skills, link into creative
industries Run time:
3 months/seasonal
Run time:
At least one year, set nights Resources:
Bikes, storage space
Resources:
Suitable space and flooring, skates, lights, music Outputs:
equipment, health and safety, promotional materials, Rentals, repairs, building bikes, organising bike routes/
staff. trips to tourist locations and provide a tourist hub at the
station.
Outputs:
New skills such as roller skating and DJ-ing, sense of Contacts:
community, selling tickets. This could link into a cafe or Bruce Newlands
arts setting and also links in with current trend in Roller
Derby. Space could also be used for fitness or dance
classes when not in use as roller rink.
Contacts:
Zara Kitson
34
35. Shopfront Cinema Stirling Superhero Supply Store
I’d Start a: I’d Start a:
Shopfront Cinema Stirling Superhero Supply Store
Who are your customers: Who are your customers:
Film producers, talent scouts, anyone with interest in Kids, families, NHS, health, skills and training.
film.
What is it:
What is it: A franchise linked with Brooklyn Superhero Supply
7 x 15 min films projected in the empty shop fronts. Store and link with public spaces.
Experienced on the street with on-street music pulling
the films together and mixed food in shops. Values delivered:
Tackle youth pathways, identified in SDA, open for
Values delivered: business.
Film sales, talent publicity, evening economy, reputation
value. Run time:
Weekly/daily.
Run time:
Quarterly – linked with open competition for film- Resources:
makers and local business. Teachers, listeners, mentors, makers, producers, talent
scouts, kids, branding, marketing, graphics, connecting to
Resources: enterprise spaces.
Film-makers/ideas, traffic management, local deals with
restaurants, marketing, branding, media/PR, health and Outputs:
safety management, street entertainment. Skills, training, confidence, knowledge pathway,
products/goods.
Outputs:
Street experience, deals with local businesses, cinema/
events managers skills, website, maybe linked to
Kickstarter.
35
37. FOOD AND DRINK
“I would like King Street to have a good cake shop
with ingredients, decorations and an order service”
“I would like King Street to have a
farmers market with fresh produce.”
“I would like King Street to have more support
for late night food and drink options.”
37
38. Historic Bakery Bistro
I’d Start a: Who are your customers:
Historic French Bakery Locals and visitors to the area
Who are your customers: What is it:
A slow food venture with fresh home grown foods sold in
Locals, tourists, commuters
the bistro
What is it: Values delivered:
Mary Queen of Scots bakery, staff in historic costume, Good simple food, healthy, supports local producers
traditionally styled venue and goods
Run time:
Values delivered: Permanent
Promote history of Scotland and freshly made produce
Resources:
Run time: Contacts with producers, kitchen, staff, people to run co-
One year operative model. Adult volunteers keen to develop work
skills (adults recovering from mental health), contacts
with local producers of art and food.
Resources:
Shop, possibly rent free to try, staff, costumes, advice
Outputs:
from historic Scotland in order to create authentic feel Food and other associated local produce, offers a quality
food experience for visitors/tourists which is not offered
Outputs: at the moment.
Attracts tourists, benefits other local businesses, keeps
Scottish history alive and relevant, an experience for Could promote local art and produce, involve adults
visitors, fresh produce on sale recovering from mental illness to build confidence
and gain experience in food preparation and hygiene,
Contacts: preparing volunteers for paid employment.
Mandy Beer
Adults trained at the L.M.I.B Sunlite Cafe (a cafe
currently run with volunteer recovering from mental
illness to build skills) could progress from Sunlite to
Bistro. Sales of food and produce. Bistro could take a
commission from artworks sold on the premises.
Contacts:
Julie Law
38
39. Roamin’ Restaurant Farmers Market
I’d Start a: I’d Start a:
Roamin’ Restaurant Co-op, Farm Market, ‘Meet Your Meat’
Who are your customers: Who are your customers:
‘Foodies’, evening customers, tourists, locals General public
What is it: What is it:
7 x special food restaurants with different cuisines all Local food – fruit, vegetables, meat and fish for sale
made from produce sourced as locally as possible.
Values delivered:
Sampling sessions and local restaurants teaming up. Skills, reconnecting with where food comes from, link in
Could link people from diverse backgrounds and the with local growing communities
university.
Run time:
Values delivered: Weekly or Bi-Weekly
Markets local food, builds skills in food industry, links
different group within the community Resources:
Local suppliers
Run time:
Monthly Outputs:
Tours to gardens/farms, skill developing workshops.
Resources: Could also link to the Winter Trade Fair idea.
Temporary kitchens, catering skills, marketing, PR,
branding, environmental health, food suppliers, local Contacts:
deals and businesses Sarah Ferguson
Outputs:
Food products, evidence of what can be done using local
produce, new reputation for Stirling in the food industry
39
41. IT AND TEACHING INITIATIVES
“My role in Start Up Street would be to contribute
to business and IT support.” Cameron Rae
“I would like King Street to have something for
the youth community to get involved in the larger
community.”
“I would like King Street to have a
shop for young people to train and
learn new skills.”
41
42. Communal Office Space Networking Space
I’d Start a: I’d Start a:
Communal Office Space Young Business Networking Space
Who are your customers: Who are your customers:
Graduates, entrepreneurs Freelancers
What is it: What is it:
A space where start up businesses can rent a small space A place to work, share knowledge and network.
in a communal area
Gives freelancers an opportunity to share their work to
Values delivered: others and gain feedback.
Employment opportunities, knowledge sharing
Values delivered:
Run time: Skill share among freelancers
Several years
Run time:
Resources: Permanent
A suitable physical space, basic office facilities, marketing
Resources:
Outputs: A small space, equipment, freelance businesses
New businesses, social enterprises, gained knowledge and
skills, networking opportunity for new businesses. Outputs:
Opportunities to learn new skills, experience working in
a shared space
42
43. Social Media Training Centre
I’d Start a:
Social Media Training Centre
Who are your customers:
Anyone with an interest in learning about social media
What is it:
A space to teach individuals about social media such as
Facebook, Twitter, etc.
Values delivered:
Training and skills
Run time:
Two days
Resources:
A suitable space, equipment, teachers
Outputs:
New skills
43
45. KIDS AND YOUTH
“My role in Start Up Street would be to energise
the community” Mandy Beer
“I would like King Street to have a new social
enterprise like “Good Green Fun”. A Stirling
based, not for profit which sells donated toys and
goods at a reduced price.”
“I would like King Street to have a
shop for young people to train and
learn new skills.”
45
46. Kids Studio Toy Library
I’d Start a: I’d Start a:
Kids Studio Toy Library
Who are your customers: Who are your customers:
Families with smaller children
Kids aged 3 – 16 years
What is it:
What is it: Place which lends children’s toys and goods to families
Studio for kids running a healthy eating/smoothie bar, with social meeting and playing spaces for kids and
free running and ‘fitkid’ classes parents. Could host events like storytelling, craft, etc.
Values delivered: Values delivered:
Cool place for kids to learn about fitness, just for kids to Environmentally friendly, less expensive for families and
meet other kids less waste going to landfill.
Run time: Run time:
Unlimited time Over a year with one off events
Resources:
Resources: Toys, space, volunteers/staff
Support from Active Stirling, Stirling Council, staff,
qualified kids fitness instructors, UK Lazy Town trainer/
Outputs:
Fitkid, space for exercise activities and food and smoothie
Loan of toys and goods, skills in storytelling and craft,
bar experience for kids and parents, environmental awareness.
Outputs: Contacts:
Learning about fitness, health of community, positive Zara Kitson,
experience for kids
I’d work with: Zara Kitson (Toy Library)
Contacts:
Mandy Beer My group could provide interior murals, wall hangings,
artwork, classes for kids and parents to take part in.
Values Delivered:
Murals, skills in teaching and working with families,
decorative artworks and wall hangings.
Contacts: Julie Law
46
47. Rock School
I’d Start a:
Rock School
Who are your customers:
Youths in the Stirling area, particularly youths from low
income families unable to afford individual tuition
What is it:
Opportunity for young people to learn about music and
develop skills.
Values delivered:
Skills, could help with individuals interested in musical
related career, communication, teamwork, providing
a space for youths that will interest and engage them.
Working against exclusion, learning new skills
Run time:
Provisionally for one year.
Resources:
Musical equipment, teachers, soundproofed spaces
Outputs:
New skills and experiences
Contacts:
Carolyn Hamilton
47
49. OUTDOOR IDEAS
“I would like Stirling to really push the potential
for outdoor activities in the area.”
“I would like King Street to have an experience
centre with skydiving, paint balling and
mountaineering.”
“I would like to see some more outdoor
activity clubs being brought into the
area to support the youth”
49
50. Sculpture School Tree Production
I’d Start a: I’d Start a:
Sculpture school Tree Production Service
Who are your customers: Who are your customers:
Tourists, creatives and hobbyists Council and the surrounding area of Stirling
What is it: What is it:
A school based at Hills Quarry teaching sculpture out of A service which would plant new trees, re-populating the
Wallace sandstone from the quarry. upper hillsides
Values delivered: Values delivered:
Training, leisure, art and craft skills Improve the local landscape, environmental benefits
Run time: Run time:
Monthly Unlimited
Resources: Resources:
Tools, workshop, teaching staff, health and safety Sapling varieties that will grow in this climate and soil
type, people, time
Outputs:
Goods, art, public sculpture, teaching new skills, stone Outputs:
repairs and tourist goods. Limits deforestation, re-populates the upper hillsides,
would give city dwellers a link to the countryside as more
Contacts: people are moving out of cities and going back to more
Bruce Newlands traditional ways of life. Links into community woodland
project.
Contacts:
Gordon Bruce
50
51. Community Woodland Allotment Space
I’d Start a: I’d Start a:
Community Woodland Allotment Spaces
Who are your customers: Who are your customers:
Citizens of Stirling People who are in new housing, have ecological interests
or guerrilla gardening
What is it:
The citizens of Stirling being able to buy out areas of What is it:
landscape Allotment available for citizens to rent and use to grow
fresh vegetables
Values delivered:
Leisure asset to citizens, skills, improving how the space Values delivered:
is used and landscape of local area Grow your own food, gardening skills, food quality.
Run time: Run time:
Unlimited Unlimited
Resources: Resources:
Council permission, financial, people Areas of land too small for a farmer, perhaps Bridge of
Allan or Coxit Hill Community. Gardening growing
Outputs: scheme to help with gardening skills.
Community control over land use, development trust/
revenue, timber, food and biomass (a renewable energy Outputs:
source). Possibility of link with Tree Production Service. Creating “extended families” or community spirit, a
positive experience, sense of achievement when the food
Contacts: is eaten, urban farm, localism. This could link to Farmers
Bruce Newlands market, an urban farm shop for people to sell any surplus
or share produce.
Contacts:
Gordon Bruce and Elaine Bruce
51
53. PUBLIC SERVICES
“My role in Start Up Street would be champion the
project with the local authorities.”
“I would like Stirling to move the market from
Port Street to King Street.”
“I would like for the 54 &
54A buses to serve King Street
again.”
53
54. Joint Ventures Debt Management
I’d work with: I’d Start a:
Any proposed or existing business in the Stirling Council Social Enterprise debt Management Service
area.
Who are your customers:
Who are your customers: Referred from credit union/adult literacy
Anyone in the Stirling area thinking about starting a new
business and EVERY local business. What is it:
Clinic for those approaching or suffering debt issues,
How would you work together: providing long-term support, 3-4 years)
Workshops, one-to-one advice, website, helpline,
information services, networking, events, property and Values delivered:
funding advice. Improved budgets, reduced stress
Resources: Run time:
Business planning, training, signpost to funding and all Long term
areas of business support.
Resources:
Outputs: Money coach skills (Kevin Ferguson) and befriending/
Presently assisting approximately 300 start ups per moral support.
annum. We have a customer client base of 2500+
businesses. Outputs:
Advocacy for clients, life/work/stress balance.
Contacts:
Jim Fraser (STEP) Contacts:
Kevin Ferguson
54
55. Local Guide Service Stirling Promise
I’d Start a: Local Guide Service I’d Start a:
Stirling Service Standard “Stirling Promise”
Who are your customers:
Tourists, independent people looking for a different Who are your customers:
experience. All customers of food, catering pubs.
What is it: What is it:
Provides local, authentic tours in and around Stirling. A mutually agreed and enforced service which rates the
Designed for individuals or groups. standard of the venues/spaces. System could also include
rewards.
Values delivered:
Boost to tourism, commonly known and unexpected local Values delivered:
knowledge, potential emphasis on young people. Much improved customer satisfaction.
Run time: Run time:
12 month pilot Daily
Resources: Resources:
Ability to collate all information and make it graphically Mutual agreement, organisers, judgement panel/
appealing, volunteer to be tour guides, marketing enforcers.
expertise, digital media expertise, some start up funding,
advice on social enterprise formation, link with Green Outputs:
Map Organisation, link with Place Station website. Rewards, indication of standards for customers, improved
experiences.
Outputs:
Animated shop front, visitors standing longer, spending
more, civic pride, new skills and expertise, possible social
enterprise, worldwide promotion through web and word
of mouth, an authentic experience.
Contacts:
Deborah Murray
55
57. SHOP/RETAIL
“I would like King Street to have more independent
shops instead of big brands.”
“I would like King Street to have tourist
places run by the local kids.”
“I would like King Street to have flexibility
for more independent traders to come into
the city.”
57
58. Monthly Shop Vintage Shop
I’d Start a: I’d Start a:
Month by Month Shop Vintage Shop.
Who are your customers: Who are your customers:
Locals and visitors who seek individual, one-off products. For ladies, young and old.
What is it: What is it:
A shop which changes month to month to offer a variety A vintage clothes shop selling original second hand
of products at different times of the year. clothes in good condition at a low price.
Values delivered: Values delivered:
Would give businesses space to fail through a short Attracts tourists, somewhere for old and young alike,
commitment time, new and exciting for shoppers. supports awareness on recycling.
Run time: Run time:
On a monthly basis. Many years.
Resources: Resources:
New business start ups and ideas, people who already Money, advice on business, accounts, small premises,
produce goods in the area (e.g. Artisans), organiser. branding, marketing, vintage clothing to sell.
Outputs: Outputs:
Goods to sell, experience for shoppers and businesses, Clothes to sell, could run learn to knit or dressmaking
allows start ups to gain experience and skills. classes, skills swapping.
Contacts: Contacts:
Marion Levett Sue Clow
58
59. Charity Incentive
I’d Start a:
Charity Shop Incentive.
Who are your customers:
All ages, locals and visitors.
What is it:
A high school run shop selling items as well as products
made by local artists or schools for a chosen charity.
Values delivered:
School kids could gain valuable experience in retail,
administration, advertising, etc. Helping them enter into
workplace or education. The money raised could support
local charities and hospital services.
Run time:
A year, provisionally.
Resources:
Individuals with retail experience, donated items,
suppliers of art and craft merchandise.
Outputs:
Goods to sell, new skills and experiences for high school
children.
Contacts:
Gemma from ‘Ruby in the Dust’ vintage shop.
59
61. EXISTING BUSINESSES
“I need help with initial organisation, set up and
start up funding.”
“I would like King Street to have tourist
places run by the local kids.”
“I want support finding appropriate venues
and opportunities for our groups at Artlink
Central.”
61
62. Stirling Enterprise Kraft (+)
Existing Businesses Existing Businesses
Name: Name:
Jim Fraser Bruce Newlands
Name of Business: Name of Business:
Stirling Enterprise (Employee) Kraft (Architecture Firm), Skirmishes (small Glasgow
based charity promoting the advancement of education,
the arts, heritage, culture & science, community
Where is your business located? development and protection of environment. 2 years old),
Step (Stirling Business Park) also a lecturer at RGU.
What do you sell? Where is your business located?
Business start up and support services, property Glasgow/Aberdeen
landlords (commercial properties).
What do you sell?
What are the difficulties? Service, goods, voluntary assistance, learning and
No difficulties, just opportunities. collaboration.
What support could be given? What are the difficulties?
Kept in contact, could use support to find potential Parking, security and competition with other like-minded
businesses.
start ups who may rent properties.
What support could be given?
Kept in contact with, keen to be involved in community
development.
Customers we don’t have...
Name (persona type)
Contemporary culture tourist
Average age
18-35
Likely occupation
Creatives and professionals.
I’m not currently your client because...
Stirling is ‘old’ Scotland.
How can you reach this customer?
Organise local opportunities to gain support for
exhibitions and shows.
Where will you find this customer?
Edinburgh, Glasgow, Dundee.
What does this customer need in terms of service/
product/experience?
Something new, unique.
62
63. Halcro Design Artlink Central
New business start up needing various levels of support. New business start up, needing various levels of support.
Name: Name
David Halcro Julie Law
Name of Business: Name of Business
Halcro Design. Artlink Central
Where is your business located? Where is your business located?
Stirling (Crowness Road) Cowane Street
What do you sell? What do you sell?
Handmade furniture Services to vulnerable and disabled groups, within
Stirling area and throughout Forth Valley.
What are the difficulties?
Finding premises to work and finding outlets for my What are the difficulties?
furniture. Finding appropriate venues and opportunities for
our groups.
What support could be given?
Expressed interest in starting up a community What support could be given?
workshop, support with organising, funding, Help with venues or organising and running their
connections with other like minded crafts people, own gallery. Has expressed interest in taking part
could be the outlet for his furniture, advertising and with other possible business ventures for cafe/gallery
marketing. spaces. Organising events, funding, marketing,
catering and food suppliers.
Customers we don’t have...
Name (persona type)
Average age
20-50
Likely occupation
Professional
I’m not currently your client because...
I don’t know about you
How can you reach this customer?
Develop a creative hub
What does this customer need in terms of service/
product/experience?
Products/experiences.
63
64. Ephemeron Studio A.N.S
New business start up, needing various levels of support. Existing Business
Name Name
Joe Hall Jose Garcia
Name of Business Name of Business
Ephemeron Studio (Pre-trading). A.N.S.
Where is your business located? Where is your business located?
Scion house, Stirling. Online between Scotland and Spain.
What do you sell? What do you sell?
Artist collective/social enterprise project in Online communities and psychological services.
development.
What are the difficulties?
What are the difficulties? Lack of visibility of entrepreneurs in the town.
Identifying market/funders.
What support could be given?
What support could be given? Could not be found easily online, needs support
Support with identifying his market, finding and with marketing and advertising to raise business
applying for funding, advertising and marketing. profile.
Customers we don’t have... Customers we don’t have...
Name (persona type) Average age
Professionals 16-30
Average age Likely occupation
30-50 Student/ first job.
Likely occupation I’m not currently your client because...
Academic, in the arts or business. Town is only for businesses and pubs. I don’t know
how to find other people to talk, create and share
I’m not currently your client because... knowledge.
Commute home to Stirling but work and spend in
Edinburgh and Glasgow. How can you reach this customer?
Creating a community of young people.
How can you reach this customer?
Give them an incentive to come into town, word of Where will you find this customer?
mouth. Marketing, visibility, improving commuter On the internet.
parking/train.
What does this customer need in terms of service/
What does this customer need in terms of service/ product/experience?
product/experience? An alternative way to find their interests.
Good quality experience.
64
65. Thunkit Motorcycle Club
Looking for support in particular area.
Name
Rodney Pearson
Name of Business
Thunkit Motorcycle Club
Where is your business located?
31 Stirling Arcade
What do you sell?
Motorcycle related goods, for example, clothing,
safety helmets, toys, books and DVD’s.
What are the difficulties?
Limited parking facilities and the available parking
is expensive, low level of footfall, expensive shop
rent and no help for private businesses.
What support could be given?
Connecting to Jim Fraser, council, creation of
support network for local businesses, help with
increasing footfall into the arcade.
My Existing Customers....
Name (persona type)
Local young adults
Average age
18-30
Likely occupation
Low income occupations/households.
65
68. THE CITY LAB
The City Lab had been part of the initial and arranging events in response to ‘client’ needs.
discussions about Start Up Street as fulfilling a
problem solving role for the city centre to tackle Opening Hours
‘wicked’ social problems. Through discussions at
the Stirling arcade prototype the general consensus City Lab could charge for use of the space on an
was the ‘City Lab’ would be the engine and process annual or pay per use fee, or in turn for volunteering
behind getting ventures into shops. on Start Up Street ventures/helping to run the City
Lab.
During one of the workshops we built a blueprint
on how the City Lab might work in practice to Raise a competition
support Start Up Street.
Running competitions to attract solutions to
There were several routes to being part of Start Up complex problems in Stirling, or available spaces in
Street that the City Lab could support. These were; King Street and the arcade.
Running a venture Join 2
Space is opened through funding and supporter Ideas portal
sets out criteria of what aims have to be achieved //
Space made available online // Responding with an City Lab could be an ideas portal attached to open
idea for a venture // Pitching your idea to judges // spaces available. This would be connected to the
Developing business plan for venture // Setting up assets available, that could be used to make an idea
venture // Venture in shop front // Mentoring and a reality.
support // Venture ends
Adding assets
Problem solving through the city lab
City Lab could collect assets in the city, in terms
Problem is raised by organisation relevant to of available support and time to work on Start Up
Stirling // City lab team assembled to tackle issue Street
// Venture idea is launched online // Supporters
respond both with funding and support to run it Membership
Joining up to City Lab would allow use of the space
Aware 1 and connected to a network of members in Stirling
Connecting people; Pledging funding
City Lab was seen as having role to connect people
Organisations could pledge funding/capital to open
to share ideas, solve problems an develop venture
spaces and lay foundations for ventures to solve
ideas with business input and interested parties.
issues/create value for their agenda.
City Lab would use different channels, with a core
focus on social media to publish events that brought
together people in Stirling.
Use 3
Business planning
A core team would be involved day to day in
running of City Lab, responsible for communicating
68
69. The City Lab could facilitate business planning and
the organisation for launching ventures on King
Street
Maintain ventures
The City Lab could maintain the venture calendar
to ensure King Street is running offers at time of the
year that work with the city
Event Space
The City Lab could operate as a central space to
hold events inside the arcade.
Grow 4
City Lab consultants
The City Lab could operate as a creative hub to
solve problems/develop opportunities for the city on
a consultant basis
1 2 3 4 5
Aware Join Use Grow Leave
Connecting People Ideas portal Business planning City Lab:
Opening Hours Adding assets Maintain ventures Consultants
Raise a competition Membership Event space Volunteers
Pledging funding
69
72. CASE STUDY ONE
Dunbar Bakery
Established in June 2009, The Bakery, Dunbar contributing to a total of £17,600 in equity
came as the result of a push from the local investment.*
community who wanted to ensure that they had a
bakery baking, and selling bread on Dunbar High With investment secured, a local management
Street. committee was established to run the bakery day
to day with a group including local entrepreneurs,
Dunbar have a local community development trust, experts in finance, marketers, community
Sustaining Dunbar, and having agreed to fund development and more.
market research to investigate the demand for a
bakery in the community, they concluded that there To date, the business is owned by 300 people with a
a bakery would meet the needs and demands of the total investment of over £40,000.
locals.
*Figures taken from Official website
Sustaining Dunbar also helped prepare business
plans for the bakery, as well as setting it up formally http://dunbarcommunitybakery.org.uk
as a sustainable community-run enterprise as
Dunbar Community Bakery Limited.
In July 2009, a community share issue was launched
and within a month, 160 people had both shared,
72
73. CASE STUDY TWO
Totnes
Believing in working to a ‘bottom-up’ approach, being a “fundamental principle of Transition.”
Transition Town Totnes (TTT) is an “umbrella
organisation” and charity which consists of a variety An extract from the website gives a clear indication
of local interest groups including food, building, of TTT’s purpose and the value that they believe
housing, environment, education etc. they are bringing to the local community.
The network supports these groups to start local “TTT exists for the people of Totnes and District
projects, mostly volunteer operated, but always to help create thriving, healthy, caring local
community-led. communities where people’s ways of life take into
account the needs of future generations as well
Projects are developed by members of the
as the present ones. Rising fuel prices, economic
community who are interested in the various,
uncertainty and climate change bring many
ongoing ventures and regularly arrange meetings
to come together to progress with the ideas, with challenges. However, TTT focuses on these as
support and development from a Transition Towns opportunities to increase personal and community
Totnes management group. well being, to expand our local economy, and to
establish ways of living that are in line with our
The model supports the notion that everyone Earth’s natural systems.”
is needed, and that everyone should be heard.
Something Transition Town Totnes describe as http://www.transitiontowntotnes.org
73
74. The Causey PieLab
“The Causey Development Trust aims to promote the “Founded in Spring 2009, through a partnership
amenity and environment of the West Crosscauseway between the local nonprofit of Hale Empowerment
area and promote education, learning and enjoyment for and Revitalization Organization, Inc. (HERO) and a
individuals who are either a resident or where their place design collective known as Project M, PieLab came to
of employment is in the area.” life as a combination pop-up cafe, design studio and
civic clubhouse with the mission of: ‘ Pie + Ideas =
http://www.thecausey.org Conversation. Conversation + Design = Social Change.’”
http://pielab.org
Better Chesham Meanwhile Space
“The aims of the group are to generate more footfall “‘Meanwhile use’ is the temporary use of vacant buildings or
throughout the shopping areas. Attract new retailers and land for a socially beneficial purpose until such a time that
restaurants into the town. Make Chesham a destination they can be brought back into commercial use again. It makes
shopping area. Promote a support group to help traders adapt to practical use of the ‘pauses’ in property processes, giving the
21st century trading conditions. The intention is to have a small space over to uses that can contribute to quality of life and
group of volunteer stakeholders that effectively co-ordinate the better places whilst the search for a commercial use is ongoing.
views the wider community such as shoppers, pressure groups, Empty spaces are a blight to communities, a financial drain to
councils, the new market co-operative and traders. The group owners and stimulate wider civic problems. To us they are an
will then initiate actions that help take Chesham forward.” opportunity.”
http://better-chesham.co.uk/ http://www.meanwhilespace.com
74
75. 3Space Space Makers
“Our mission: ‘For all empty property to be recognised “Space Makers is about bringing people together to
as an available resource that can deliver immediate social reimagine the spaces in which we live, work and play.
benefits and be a catalyst for longer term regeneration’” We work with local residents and businesses, artists,
community groups, local authorities and property owners
http://3space.org/ to create inspiring regeneration projects that are driven
by grassroots energy.”
http://spacemakers.org.uk/
Who own my neighbourhood The Hub
“Who Owns My Neighbourhood aims to give people a starting “We believe that there is no absence of good ideas in the
point for getting things done in their own neighbourhoods. world. The problem is a crisis of access, scale, resources
We hope this service will make it easier for people to have and impact. So it felt vital to create places around
conversations about their local area and for us to answer each the world for accessing space, resources, connections,
other’s questions by sharing what we know. We want people to
knowledge, experience and investment.”
think about what personal responsibility we are each willing to
take for the place where we live, and how we might be able to
help each other to look after it.” http://the-hub.net
http://whoownsmyneighbourhood.org.uk
75
76. Empty Shops Network Positively Peebles
“ Artists and Makers is also home to the Empty Shops “This initiative is being undertaken to promote the formation
Network, which promotes creative reuse of the nation’s of a Business Improvement District in Peebles. The sole aim
empty shops. Helping to create a DIY Movement, the of this initiative is to improve the business environment by
Empty Shops Network shares resources like the Empty any practical means. A BID gives the businesses involved a
collective voice & offers the opportunity to shape the future of
Shops Toolkit to help artists and entrepreneurs to reclaim
the area by implementing projects & initiatives chosen by them
their high streets and turn private spaces into public for the good of the BID Area. Peebles has is now becoming
places. more focussed on highlighting the positive aspects & marketing
“ the vibrant and unique mature of the town more vigorously.”
http://www.artistsandmakers.com
http://positivelypeebles.co.uk/
Plunkett UK Growing Communities
“The Community Shops Network website aims to provide a “We have created two main community-led trading outlets
meeting point online for the many people actively involved in - an organic fruit and vegetable box scheme and the Stoke
community owned rural shops right across the UK. Whether an Newington Farmers’ Market. These harness the collective
employee, a volunteer, a member of a management committee buying power of our community - allowing those small-scale
or a professional adviser, the site is designed to act as a platform farmers and producers to thrive. We believe that if we are to
to enable you to participate actively, by getting involved in the create the sustainable re-localised food systems that will see us
discussion forums, contributing to the body of resources and through the challenges ahead, we need to work together with
links that are on the site, and working to develop it in ways that communities and farmers to take our food system back from the
meet your changing needs.” supermarkets and agribusiness.”
http://www.plunkett.uk.net/ http://www.growingcommunities.org/
76
77. Rural Hub Social Media Surgery
“The Hub is recognised as an example of best practice “Social Media Surgery plus is here to make it easier to
for practical rural delivery - listening to the needs of rural find and run social media surgeries to support community
businesses and responding to them. groups, local charities and local active citizens.”
The Hub works hard to help farm and rural businesses to
Placed as “informal gathering of people” Social Media
develop innovative, profitable and market-led enterprises. It
does this primarily in five key areas decided as a priority by its Surgeries provide knowledge on use of social media tools
members, namely: Food, Rural tourism, Bio-energy & non- including blogs, facebook, twitter etc.
food crops, Waste management & Core agriculture.”
http://socialmediasurgery.com
http://www.ruralhub.org.uk
BikeLab Fallen Fruit
“BikeLab is a small group of dedicated volunteers “Fallen Fruit invites the public to bring home-grown or street
working in Greenboro, alabama to provide refurbished picked fruit and collaborate with us in making a collective fruit
bicycles to Hale County residents who lack jams. Working without recipes, we ask people to sit with others
transportation. Our goal is to recycle as much as possible, they do not already know and negotiate what kind of jam to
make: if I have lemons and you have figs, we’d make lemon fig
waste as little as possible, and reach as many people in
jam (with lavender). Usually held in a gallery or museum, this
need as possible.” event highlights the social and public nature of Fallen Fruit’s
work, and we consider it a collaboration with the public as well
http://www.bicyclelaboratory.org as each other.”
http://www.fallenfruit.org
77
80. WHAT NEXT
The plan for developing Start Up Street is to run a blueprint to build a process of how ventures get in
series of prototyped ventures inside shop fronts and to shop spaces and run, supported by the City Lab.
the arcade.
In the coming months we will undertake research
The first prototype was run in September 2011 into the hub practices with experts in London.
inside the arcade. This has given us insight into Following that, we will be bringing together a
how Start Up Street and the City Lab should be development team to work on the blueprint of how
run. We are now in the process of developing a ventures operate.
Jan 2012
July 2011
Open up first space Reopen first space Open up second space
Evaluate
Concepting Research Design Prep Prototype 2
Understanding initial Open up first Design Citylab Run citylab prototype
concept prototype function and and first venture
blueprint prototype in a shop fr
Building first prototype Run workshops with / arcade
film community Design first
service
Building basic first Outcomes blueprint for
prototype of citylab Establish citylab SUS
Build basic asset map
tech
Visual plan of SUS prototypes and service design process
80
81. By June 2012 we want to have an order book of After each prototype we will evaluate the successes
ventures and a robust blueprint in place. We are and failures of each to redesign the blueprint and
working on bringing together a ground team who launch more ventures.
can run Start Up Street on a regular basis.
The plan detailed here, shows our development plan
of opening shop fronts and interweaving city lab
into the process.
June 2012
Open up Third space Open up Fourthspace
Evaluate
Evaluate
Evaluate
Re-design Prep Prototype 3 Re-design Prep Prototype 4
e Redesign and Run second citylab Redesign and Run
build in prototype and open up 2 build prototype and
ront idea/shop shopfronts / arcades rotational fill up order
voting model for book for next
function to Stirling using rotation
website stakeholders
on Run first Start
Run first Start goods/produc Up Street
Up Street ts/services to ‘rotation’
‘competition’ be produced where there
to enter a in tandum is a collective
shop via the output which
citylab links with a
seasonal
product/good/
offer
81
85. BUSINESS IDEAS
“I would like to collaborate with other people to help
bring the arcade back to life.”
“I’d like a hireable space that musicians
could come and make use of.”
“I’d like a space which could be used for both
teaching and a space for renting or hot-
desking.”
85
86. IDEA No.1 IDEA No.2
Names of people who could work together: Names of people who could work together:
Marion MacAllister, Sue Clow, Karen, Pearl Fiona King, Nizar, Julie Law, Zara Kitson, Mandy
McCourt, Tina and Gemma from Ruby in the Beer.
Dust Vintage. (Could include Sarah Pearson and
Julie Law as they look for spaces to display and Name of Business:
sell artworks on behalf of their disability groups or Toy library with baby sitting network/crèche
David Halcro, furniture maker) facilities.
Name of Business: Where would your business be located?
Month by month shop. In one of the disused shops on King Street.
Where would your business be located? What do you sell?
One of the empty shops on King Street. Loan children’s toys, babysitting service. Arts and
craft classes for parents and/or kids could be run in
What do you sell? conjunction with the Arts Hub.
Clothing, accessories, artworks, anything people
would like to sell in a short lease space. What are the difficulties?
Finding suitable staff , or trustworthy babysitting
What are the difficulties? network members to assure potential customers.
Ensuring the space has a full calendar, making the
space easy to adapt for a variety of purposes in a What support could be given?
short space of time, ensuring there is someone to Help with health and safety, collecting toy
oversee the overall running of the space. donations, funding, marketing, start up the venture.
What support could be given? Who are your customers likely to be?
Help with starting up, initial organisation of various Families/single parents/carers of small children.
stakeholders, marketing, making the space fit for
purpose (so it doesn’t look like a multifunctional What values/outputs would be delivered?
space) Child care help for customers to visit the town
centre and shop easily, an environmentally friendly
Who are your customers likely to be? alternative to discarding unwanted /outgrown toys.
Locals, tourists, visitors from surrounding areas, Jobs to run the babysitting network/crèche.
varying depending on the type of shop at different
times of year. It could ideally run for?
Unlimited.
What values/outputs would be delivered?
Goods for sale, a variety of goods available for the
community, every new shop would be a ‘novelty’,
making King Street a destination place and gives
small businesses/individuals a chance to try out a
retail venture without a huge financial commitment.
It could ideally run for?
A year primarily.
86
87. IDEA No.3 IDEA No.4
Names of people who could work together: Names of people who could work together:
Kevin Ferguson, Eric Lewis, David Halcro, Sara Sylvia Woodford, Sara MacMillan, Sarah Pearson,
MacMillan, Sarah Pearson and Julie Law. Julie Law.
Name of Business: Name of Business:
Arts Hub. Art Gallery and Bistro.
Where would your business be located? Where would your business be located?
In one of the unused shops on King Street, or larger In one of the empty shop space on King Street.
workshop space further away if required.
What do you sell?
What do you sell? Art by a mixture of local artists and artwork made
Shared workshop space, classes in arts and crafts; by disability art groups, an experience, quality food
sculpture, jewellery, woodwork, painting, beading, and drink. ( Julie Law is interested in involving
patchwork, knitting or any other type of craft. adults with mental illnesses with the bistro like in
Sunlite Cafe)
What are the difficulties?
Making a safe, suitable space for potentially What are the difficulties?
hazardous tools and equipment. Running the bistro and art gallery simultaneously
and successfully among a collective of people.
What support could be given?
Creating a sustainable business; material costs, bills, What support could be given?
still providing space for artists. Marketing and start Help with initial organisation and set up, start up
up funding. funding.
Who are your customers likely to be? Who are your customers likely to be?
Artists, hobbyists, anyone with an interest in art or Locals and tourists
developing an artistic skill.
What values/outputs would be delivered?
What values/outputs would be delivered? Food, drink, artwork, different food option for
New skills, teaching experience for artists, suitable locals, an experience, new skills/training/confidence
workshop space for artist, an art community space for adults working in the cafe.
to meet other like-minded people, an easy to access
place for the community to try something new that It could ideally run for?
is different to other social opportunities available in Unlimited.
the town centre.
It could ideally run for?
Unlimited.
87