One challenge Chickenshed Theatre faced was how to develop a more robust and informed individual giving programme. When developing their strategic plan for their programme, they did not have the data to support their arguments. Our wealth intelligence provided the analysis and data insights needed to support their strategy's narrative. Chickenshed Theatre was able to segment their data into meaningful profiles and execute on a development plan that truly engages, cultivates and maximises the support of their audience.

1. CASE STUDY
CHICKENSHED CASE STUDY

2. Moving beyond the
limitations of event
fundraising through
analysis and wealth
intelligence

3. Chickenshed is an inclusive
theatre company founded in
1974. Primarily based in a
purpose-built venue in North
London, Chickenshed creates
theatre for all ages and runs
successful outreach projects,
education courses and
membership programmes
throughout the year.

4. CHALLENGES
DIRECT ASKS TICKET SALES
Chickenshed has historically tended to shy
away from acting as a charity and soliciting
donations.
Adding members to your fundraising team
should be based on real insights into your
organisation’s opportunities and limitations.
INSIGHTSPOSSIBLE HIRES

5. STRATEGIC HIRES
SOLUTIONS
WE provides proof of concept for the
assumption that making direct asks for
donations is an effective way to augment the
revenue coming from performances and
events.
WealthEngine’s wealth intelligence provides
the analysis and data insights to support
Chickenshed’s strategy narrative to move
beyond the limitations of revenue generated
from legacy programming and, as a result,
make a strategic hire.
DIRECT ASKS TICKET SALES
DATA & ANALYSIS

6. With 15,000 records,
Chickenshed depends on WE
to help them segment into
meaningful profiles and
execute on a development
plan that truly engages,
cultivates and maximises the
support of their audience.
In fact, it has enabled the
formation of a Cultivation,
Stewardship and
Engagement Plan for the
year.
WHEN YOU SEGMENT
YOUR DATA, YOU CAN
FOCUS YOUR LIST INTO
MORE MANAGEABLE
GROUPS
WealthEngine lets us
focus on the quick wins,
especially at events
where we can create
quick snapshot profiles
of patrons and solicit
appropriately.
- Adam Gallacher, Head of Fundraising, Chickenshed

7. SMART WORKFLOWS
LEAD TO STRONGER
INFRASTRUCTURE
WE doesn’t just provide
decision support for
Chickenshed. WE is a
decision-driver.
WE’s wealth intelligence
provides a more
informed understanding
of both the potential
income and the current
level of income of
donor prospects.- Adam Gallacher, Head of Fundraising, Chickenshed
WealthEnginegivesusa
structurebygivingusthe
insightsweneedtobreakdown
thestepsandputprocessesin
placewedidn’thavebefore.As
aresult,we’reabletoincrease
communicationsand
understandtheinfrastructure
weneedtohaveinplace.
InvestinginWEallowsformore
engagementinternally.

8. WealthEngine’s professional
services team is brilliant.
Together with WealthEngine,
we are taking a proactive
approach that is long-term
and strategic. There is a lot
of value for arts charities and
I have recommended to a lot
of people in my network.
Our professional
services team works
with Chickenshed to
understand and
realise where the true
opportunities lie.
WE’RE NOT JUST A
PLATFORM, WE’RE
PART OF YOUR TEAM
- Adam Gallacher, Head of Fundraising, Chickenshed

9. Based on what they’ve
been able to do so far by
embedding WE into their
daily workflow and
making direct asks as an
effective way to augment
revenue from
performances and events,
Chickenshed expects to
see significant year over
year growth of fundraising
revenues, forecasting
300% growth.
WHEN YOU TURN YOUR
DATA INTO INSIGHTS, YOU
CAN BE BOTH REALISTIC
AND AMBITIOUS WITH
YOUR GOALS.
CHICKENSHED FORECAST
YEAR
ONE
YEAR
TWO
£300k
£100k

10. Chickenshed is one of many arts
charities who depend on WealthEngine
to find, engage, and reach the patrons
who care about their mission.
Are you ready to reach yours?
4330 East West Highway
Bethesda, MD 20814
800.933.4446
info@wealthengine.com
www.wealthengine.com