1. wearesocial.sg • @wearesocialsg • 1We Are Social
GLOBAL DIGITAL
STATISTICS 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS
we
are
social
2. wearesocial.sg • @wearesocialsg • 2We Are Social
COUNTRIES DETAILED IN THIS REPORT
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 FRANCE
7 GERMANY
8 INDIA
9 INDONESIA
10 ITALY
11 JAPAN
12 MEXICO
13 NIGERIA
14 POLAND
15 RUSSIA
16 SAUDI ARABIA
17 SINGAPORE
18 SOUTH AFRICA
19 SOUTH KOREA
20 TURKEY
21 THAILAND
22 UNITED ARAB EMIRATES
23 UNITED KINGDOM
24 UNITED STATES
21!
9!
5!
4!
10!24!
15!
22!
7!
19!
12!
20!
8!
13!
1!
16!
23!
6!
2!
3!
11!
18!
14!
17!
3. wearesocial.sg • @wearesocialsg • 3We Are Social
PLEASE CONTACT US FOR REPORTS
ON OTHER COUNTRIES & REGIONS:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
5. wearesocial.sg • @wearesocialsg • 5We Are Social
GLOBAL DATA SNAPSHOT
7,095,476,818
2,484,915,152
1,856,680,860
6,572,950,124
TOTAL WORLD POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
MOBILE SUBSCRIBERS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
52% 48%
35%
26%
93%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
6. wearesocial.sg • @wearesocialsg • 6We Are Social
SHARE OF GLOBAL USERS BY REGION
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
8% 8%
WESTERN EUROPE
6% 10%
13% 8%
CENTRAL &
EASTERN EUROPE
5% 6%
7% 7%
CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
30% 22%
SOUTH ASIA
23% 6%
8% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
INTERNET USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
6% 11%
7. wearesocial.sg • @wearesocialsg • 7We Are Social
INTERNET PENETRATION BY REGION
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WESTERN
EUROPE
CENTRAL &
EASTERN
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
81%!
47%!
18%!
37%!
78%!
54%!
48%!
63%!
34%!
29%!
SOUTH
ASIA
12%!
SOUTHEAST
ASIA25%!
8. wearesocial.sg • @wearesocialsg • 8We Are Social
INTERNET PENETRATION BY REGION
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
81%!
78%!
63%!
54%!
48%! 47%!
37%! 35%! 34%!
29%!
25%!
18%!
12%!
NORTH
AMERICA
WESTERN
EUROPE
OCEANIA
CENTRAL&
EASTERN
EUROPE
EAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
WORLD
AVERAGE
CENTRAL
AMERICA
CENTRAL
ASIA
SOUTHEAST
ASIA
AFRICA
SOUTH
ASIA
9. wearesocial.sg • @wearesocialsg • 9We Are Social
SOCIAL PENETRATION BY REGION
JAN
2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WESTERN
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
56%!
44%!
7%!
24%!
44%!
33%!
43%!
44%!
34%!
5%!
7%!
26%!
CENTRAL
AMERICA
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
CENTRAL &
EASTERN
EUROPE
10. wearesocial.sg • @wearesocialsg • 10We Are Social
SOCIAL PENETRATION BY REGION
JAN
2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
56%!
44%! 44%! 44%! 43%!
34%!
33%!
26%! 26%!
24%!
7%! 7%!
5%!
NORTH
AMERICA
WESTERN
EUROPE
OCEANIA
SOUTH
AMERICA
EAST
ASIA
CENTRAL
AMERICA
CENTRAL&
EASTERN
EUROPE
WORLD
AVERAGE
SOUTHEAST
ASIA
MIDDLE
EAST
AFRICA
SOUTH
ASIA
CENTRAL
ASIA
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
11. wearesocial.sg • @wearesocialsg • 11We Are Social
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2014
• Sources: most recent user data in company press releases, correct as at January 2014
1,184 M
816 M
632 M
400 M
300 M
272 M
259 M
232 M
230 M
220 M
FACEBOOK
QQ
QZONE
WHATSAPP
GOOGLE+
WECHAT
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO
SOCIAL NETWORK
MESSENGER / CHAT APP
12. wearesocial.sg • @wearesocialsg • 12We Are Social
MOBILE PENETRATION BY REGION
JAN
2014
• Sources: US Census Bureau, ITU, CIA
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WESTERN
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
101%!
124%!
67%!
112%!
129%!
151%!
92%!
94%!
89%!
90%!
72%!
109%!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
13. wearesocial.sg • @wearesocialsg • 13We Are Social
MOBILE PENETRATION BY REGION
JAN
2014
• Sources: US Census Bureau, ITU, CIA
151%!
129%!
124%!
112%! 109%!
101%!
94%! 93%! 92%! 90%! 89%!
72%!
67%!
CENTRAL&
EASTERN
EUROPE
WESTERN
EUROPE
SOUTH
AMERICA
MIDDLE
EAST
SOUTHEAST
ASIA
NORTH
AMERICA
OCEANIA
WORLD
AVERAGE
EAST
ASIA
CENTRAL
ASIA
CENTRAL
AMERICA
SOUTH
ASIA
AFRICA
14. wearesocial.sg • @wearesocialsg • 14We Are Social
MOBILE BROADBAND PENETRATION
JAN
2014
• Sources: US Census Bureau, International Telecommunication Union
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WESTERN
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
72%!
23%!
7%!
13%!
55%!
39%!
28%!
66%!
8%!
16%!
4%!
18%!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
15. wearesocial.sg • @wearesocialsg • 15We Are Social
MOBILE BROADBAND PENETRATION
JAN
2014
• Sources: US Census Bureau, International Telecommunication Union
72%!
66%!
55%!
39%!
28%!
23%!
21%!
18%!
16%!
13%!
8%! 7%!
4%!
NORTH
AMERICA
OCEANIA
WESTERN
EUROPE
CENTRAL&
EASTERN
EUROPE
EAST
ASIA
SOUTH
AMERICA
WORLD
AVERAGE
SOUTHEAST
ASIA
CENTRAL
ASIA
MIDDLE
EAST
CENTRAL
AMERICA
AFRICA
SOUTH
ASIA
16. wearesocial.sg • @wearesocialsg • 16We Are Social
MOBILE BROADBAND SUBSCRIPTIONS
JAN
2014
• Source: International Telecommunication Union
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WESTERN
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
252M!
93M!
83M!
37M!
228M!
127M!
444M!
24M!
15M!
18M!
61M!
112M!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
17. wearesocial.sg • @wearesocialsg • 17We Are Social
NORTH AMERICA
351,300,266
284,093,742
197,033,600
353,899,984
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
82%
81%
56%
18%
101%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
18. wearesocial.sg • @wearesocialsg • 18We Are Social
CENTRAL AMERICA
195,127,178
66,034,487
66,951,880
173,787,140
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
71%
34%
34%
89%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
19. wearesocial.sg • @wearesocialsg • 19We Are Social
SOUTH AMERICA
408,157,815
193,655,950
179,145,980
508,079,743
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
83%
47%
44%
17%
124%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
20. wearesocial.sg • @wearesocialsg • 20We Are Social
WESTERN EUROPE
416,767,521
326,197,681
185,034,740
538,572,700
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
77%
78%
44%
23%
129%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
21. wearesocial.sg • @wearesocialsg • 21We Are Social
CENTRAL & EASTERN EUROPE
323,365,917
174,727,847
106,440,000
486,919,115
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
68%
54%
33%
32%
151%
• Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
22. wearesocial.sg • @wearesocialsg • 22We Are Social
MIDDLE EAST
279,192,238
102,346,717
66,900,000
311,419,837
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
72%
37%
24%
28%
112%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
23. wearesocial.sg • @wearesocialsg • 23We Are Social
AFRICA
1,125,664,947
205,185,547
79,851,240
750,257,377
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
39%
67%
61%
7%
18%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24. wearesocial.sg • @wearesocialsg • 24We Are Social
CENTRAL ASIA
113,197,987
32,444,899
5,740,000
102,433,527
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
38%
29%
90%
62%
5%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
25. wearesocial.sg • @wearesocialsg • 25We Are Social
SOUTH ASIA
1,630,919,286
188,303,759
112,696,000
1,173,703,583
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
31% 69%
72%
7%
12%
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
26. wearesocial.sg • @wearesocialsg • 26We Are Social
EAST ASIA
1,584,806,482
756,093,363
678,728,200
1,451,087,957
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
56%
48%
43%
92%
44%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
27. wearesocial.sg • @wearesocialsg • 27We Are Social
SOUTHEAST ASIA
630,551,581
155,173,606
161,996,000
688,607,654
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
45%
25%
26%
55%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
28. wearesocial.sg • @wearesocialsg • 28We Are Social
OCEANIA
36,425,600
23,025,488
16,163,220
34,181,507
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
71%
63%
44%
94%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
29. wearesocial.sg • @wearesocialsg • 29We Are Social
INTERNET PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
87%!
80%!
49%!
73%!
81%!
83%!
58%!
84%!
86%!
55%!
41%!
32%!
79%!
84%!
42%!
53%!
15%!
38%! 12%!
45%!
CANADA
USA
MEXICO
BRAZIL
ARGENTINA
SOUTH
AFRICA
NIGERIA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
INDONESIA
65%!
POLAND
26%! THAILAND
83%!
UAE
53%!
RUSSIA
30. wearesocial.sg • @wearesocialsg • 30We Are Social
INTERNET PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
87%! 86%!
84%! 84%! 83%! 83%! 81%! 80%! 79%!
73%!
65%!
58%!
55%!
53%! 53%!
49%!
45%! 44%!
41%!
38%!
35%!
32%!
26%!
15%!
12%!
UK
CANADA
GERMANY
SOUTHKOREA
FRANCE
UAE
AUSTRALIA
USA
JAPAN
SINGAPORE
POLAND
ITALY
ARGENTINA
RUSSIA
SAUDIARABIA
BRAZIL
TURKEY
CHINA
SOUTHAFRICA
MEXICO
WORLDAVERAGE
NIGERIA
THAILAND
INDONESIA
INDIA
31. wearesocial.sg • @wearesocialsg • 31We Are Social
TIME SPENT ON THE INTERNET
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
6.1!
5.6!
5.5!
5.4!
5.3!
5.2!
5.2!
5.2!
5.1!
5.0!
5.0!
4.9!
4.9!
4.9!
4.9!
4.8!
4.7!
4.5!
4.5!
4.2!
4.1!
3.8!
3.5!
3.5!
2.4!
2.5!
2.5!
3.2!
2.0!
2.4!
3.0!
3.4!
3.1!
1.4!
3.0!
1.4!
2.6!
1.9!
1.9!
2.1!
2.0!
1.9!
1.7!
1.5!
1.0!
1.5!
1.0!
1.6!
BRAZIL
SOUTHAFRICA
INDONESIA
MEXICO
SINGAPORE
USA
UAE
ARGENTINA
THAILAND
POLAND
SAUDIARABIA
RUSSIA
INDIA
CANADA
TURKEY
WEIGHTED
AVERAGE
ITALY
CHINA
AUSTRALIA
UK
FRANCE
GERMANY
JAPAN
SOUTHKOREA
NIGERIA
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
N/A!
32. wearesocial.sg • @wearesocialsg • 32We Are Social
SOCIAL PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, Tencent, Facebook, VKontakte
57%!
56%!
43%!
59%!
57%!
42%!
42%!
35%!
55%!
56%!
20%!
6%!
17%!
27%!
46%!
33%!
28%!
25%!
43%! 7%!
45%!
CANADA
USA
MEXICO
BRAZIL
ARGENTINA
SOUTH
AFRICA
NIGERIA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
INDONESIA
31%!
POLAND
36%! THAILAND
80%!
UAE
RUSSIA
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
33. wearesocial.sg • @wearesocialsg • 33We Are Social
SOCIAL PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
CANADA
USA
MEXICO
BRAZIL
ARGENTINA
SOUTH
AFRICA
NIGERIA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
POLAND
THAILAND
UAE
RUSSIA
73%!
15%!
70%!
58%!
74%!
42%!
25%!
12%!
81%!
51%!
44%!54%!
N/A!
40%!
48%!
54%!
50%!
76%! 56%!
68%!
74%!
82%!
75%!
37%!
INDONESIA
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
34. wearesocial.sg • @wearesocialsg • 34We Are Social
SOCIAL PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, Tencent, Facebook, VKontakte
80%!
59%! 57%! 57%! 56%! 56%! 55%!
46%!
45%!
43%! 43%! 42%! 42%!
36%! 35%!
33%!
31%!
28%!
27%! 26%! 25%!
20%!
17%!
7%! 6%!
UAE
SINGAPORE
AUSTRALIA
UK
ARGENTINA
USA
CANADA
CHINA
TURKEY
MEXICO
BRAZIL
FRANCE
ITALY
THAILAND
GERMANY
RUSSIA
POLAND
SAUDIARABIA
SOUTHKOREA
WORLDAVERAGE
INDONESIA
SOUTHAFRICA
JAPAN
INDIA
NIGERIA
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
35. wearesocial.sg • @wearesocialsg • 35We Are Social
SOCIAL PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
82%! 81%!
76%! 75%! 74%! 74%! 73%!
70%!
68%!
58%!
56%!
54%! 54%!
51%! 50%!
48%!
44%!
42%!
40%! 39%!
37%!
25%!
15%!
12%!
CANADA
UAE
UK
USA
SOUTHKOREA
GERMANY
AUSTRALIA
SINGAPORE
FRANCE
JAPAN
POLAND
ITALY
ARGENTINA
SAUDIARABIA
RUSSIA
BRAZIL
TURKEY
CHINA
SOUTHAFRICA
WEIGHTED
AVERAGE
MEXICO
THAILAND
INDONESIA
INDIA
NIGERIA
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
N/A!
36. wearesocial.sg • @wearesocialsg • 36We Are Social
TIME SPENT ON SOCIAL MEDIA
JAN
2014
• Source: GlobalWebIndex Wave 11
4.3!
3.8!
3.7!
3.3!
3.1!
3.0!
2.9!
2.8!
2.5! 2.5! 2.4!
2.3! 2.3!
2.2! 2.2!
2.1! 2.0!
1.9!
1.6!
1.5! 1.5! 1.4!
1.0!
0.8!
ARGENTINA
MEXICO
THAILAND
UAE
BRAZIL
SOUTHAFRICA
INDONESIA
SAUDIARABIA
TURKEY
ITALY
INDIA
CANADA
USA
RUSSIA
SINGAPORE
AUSTRALIA
WEIGHTED
AVERAGE
UK
POLAND
CHINA
FRANCE
GERMANY
SOUTHKOREA
JAPAN
NIGERIA
N/A!
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
37. wearesocial.sg • @wearesocialsg • 37We Are Social
MOBILE PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
130%!
103%!
134%!
148%!
110%!
109%!
158%!
133%!
76%!
138%!
141%!
65%!
109%!
110%!
89%!
184%!
197%!
112%!
87%! 73%!
84%!
CANADA
USA
MEXICO
BRAZIL
ARGENTINA
SOUTH
AFRICA
NIGERIA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
INDONESIA
132%!
POLAND
125%! THAILAND
252%!
UAE
RUSSIA
38. wearesocial.sg • @wearesocialsg • 38We Are Social
MOBILE PENETRATION BY COUNTRY
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
252%!
197%!
184%!
158%!
148%!
141%!
138%!
134%!
133%!
132%!
130%!
125%!
112%!
110%!
110%!
109%!
109%!
103%!
93%!
89%!
87%!
84%!
76%!
73%!
65%!
UAE
SAUDIARABIA
RUSSIA
ITALY
SINGAPORE
SOUTHAFRICA
ARGENTINA
BRAZIL
GERMANY
POLAND
UK
THAILAND
INDONESIA
AUSTRALIA
SOUTHKOREA
FRANCE
JAPAN
USA
WORLDAVERAGE
CHINA
MEXICO
TURKEY
CANADA
INDIA
NIGERIA
41. wearesocial.sg • @wearesocialsg • 41We Are Social
ARGENTINA: DATA SNAPSHOT
42,610,981
23,543,412
24,000,000
58,599,390
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
93%
55%
56%
138%
7%!
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
42. wearesocial.sg • @wearesocialsg • 42We Are Social
ARGENTINA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 11M 42%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 25M
43. wearesocial.sg • @wearesocialsg • 43We Are Social
ARGENTINA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
54% 4H 17M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
21%
44. wearesocial.sg • @wearesocialsg • 44We Are Social
ARGENTINA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
95%
90%
67%
51%
31%
25%
65%
56%
27%
23%
11%
8%
ANY SOCIAL
NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
BADOO
USED IN THE PAST MONTH
OWN AN ACCOUNT
45. wearesocial.sg • @wearesocialsg • 45We Are Social
ARGENTINA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
31% 86%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
85%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25%
47. wearesocial.sg • @wearesocialsg • 47We Are Social
AUSTRALIA: DATA SNAPSHOT
22,262,501
18,129,727
12,800,000
24,400,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
89%
81%
57%
110%
11%!
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
48. wearesocial.sg • @wearesocialsg • 48We Are Social
AUSTRALIA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 30M 59%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 40M
49. wearesocial.sg • @wearesocialsg • 49We Are Social
AUSTRALIA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
73% 2H 05M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
55%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
14%
50. wearesocial.sg • @wearesocialsg • 50We Are Social
AUSTRALIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
89%
81%
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
51. wearesocial.sg • @wearesocialsg • 51We Are Social
AUSTRALIA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
65% 90%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
78%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
41%
53. wearesocial.sg • @wearesocialsg • 53We Are Social
BRAZIL: DATA SNAPSHOT
201,009,622
99,357,737
86,000,000
268,440,423
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
85%
49%
43%
15%
134%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
54. wearesocial.sg • @wearesocialsg • 54We Are Social
BRAZIL: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
6H 03M 39%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 26M
55. wearesocial.sg • @wearesocialsg • 55We Are Social
BRAZIL: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
48% 3H 08M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
24%
56. wearesocial.sg • @wearesocialsg • 56We Are Social
BRAZIL: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
94%
75%
56%
54%
39%
72%
57%
28%
21%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
57. wearesocial.sg • @wearesocialsg • 57We Are Social
BRAZIL: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
26% 89%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
82%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
59. wearesocial.sg • @wearesocialsg • 59We Are Social
CANADA: DATA SNAPSHOT
34,568,211
29,760,764
19,000,000
26,263,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
81%
86%
55%
76%
19%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
60. wearesocial.sg • @wearesocialsg • 60We Are Social
CANADA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 53M 58%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 51M
61. wearesocial.sg • @wearesocialsg • 61We Are Social
CANADA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
82% 2H 19M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
9%
62. wearesocial.sg • @wearesocialsg • 62We Are Social
CANADA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
91%
85%
46%
45%
30%
26%
66%
57%
22%
13%
11%
10%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
PINTEREST
63. wearesocial.sg • @wearesocialsg • 63We Are Social
CANADA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
56% 89%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
77%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
27%
65. wearesocial.sg • @wearesocialsg • 65We Are Social
CHINA: DATA SNAPSHOT
1,349,585,838
590,560,000
623,300,000
1,206,553,000
TOTAL POPULATION
INTERNET USERS
ACTIVE QZONE USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
QZONE PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
51%
44%
46%
89%
49%
• Sources: US Census Bureau, CNNIC, Tencent, ITU
66. wearesocial.sg • @wearesocialsg • 66We Are Social
CHINA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 31M 43%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 55M
67. wearesocial.sg • @wearesocialsg • 67We Are Social
CHINA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
42% 1H 30M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
24%
68. wearesocial.sg • @wearesocialsg • 68We Are Social
CHINA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
83%
76%
75%
74%
56%
87%
62%
53%
51%
51%
35%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
TENCENT
YOUKU
69. wearesocial.sg • @wearesocialsg • 69We Are Social
CHINA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
47% 96%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
98%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
69%
71. wearesocial.sg • @wearesocialsg • 71We Are Social
FRANCE: DATA SNAPSHOT
65,951,611
54,473,474
28,000,000
72,180,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
86%
83%
42%
14%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
72. wearesocial.sg • @wearesocialsg • 72We Are Social
FRANCE: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 07M 54%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
0H 58M
73. wearesocial.sg • @wearesocialsg • 73We Are Social
FRANCE: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
68% 1H 29M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
41%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
10%
74. wearesocial.sg • @wearesocialsg • 74We Are Social
FRANCE: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
85%
74%
35%
24%
23%
13%
55%
43%
11%
10%
5%
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
VIADEO
75. wearesocial.sg • @wearesocialsg • 75We Are Social
FRANCE: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
42% 88%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
74%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
26%
77. wearesocial.sg • @wearesocialsg • 77We Are Social
GERMANY: DATA SNAPSHOT
81,147,265
68,296,919
28,000,000
107,700,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
74%
84%
35%
26%
133%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
78. wearesocial.sg • @wearesocialsg • 78We Are Social
GERMANY: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
3H 46M 62%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 27M
79. wearesocial.sg • @wearesocialsg • 79We Are Social
GERMANY: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
74% 1H 25M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
13%
80. wearesocial.sg • @wearesocialsg • 80We Are Social
GERMANY: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
81%
72%
32%
21%
8%
7%
52%
45%
8%
7%
2%
2%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
OTHER
INSTAGRAM
81. wearesocial.sg • @wearesocialsg • 81We Are Social
GERMANY: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
40% 88%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
76%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
32%
83. wearesocial.sg • @wearesocialsg • 83We Are Social
INDIA: DATA SNAPSHOT
1,220,800,359
151,598,994
90,000,000
893,862,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
31%
73%
69%
12%
7%
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
84. wearesocial.sg • @wearesocialsg • 84We Are Social
INDIA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 54M 11%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 36M
85. wearesocial.sg • @wearesocialsg • 85We Are Social
INDIA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
12% 2H 26M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
57%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
29%
86. wearesocial.sg • @wearesocialsg • 86We Are Social
INDIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
94%
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
87. wearesocial.sg • @wearesocialsg • 87We Are Social
INDIA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
13% 95%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
91%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54%
89. wearesocial.sg • @wearesocialsg • 89We Are Social
INDONESIA: DATA SNAPSHOT
251,160,124
38,191,873
62,000,000
281,963,665
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
51%
25%
112%
49%
15%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
90. wearesocial.sg • @wearesocialsg • 90We Are Social
INDONESIA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 27M 14%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 30M
91. wearesocial.sg • @wearesocialsg • 91We Are Social
INDONESIA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
15% 2H 54M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
74%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
32%
92. wearesocial.sg • @wearesocialsg • 92We Are Social
INDONESIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
93. wearesocial.sg • @wearesocialsg • 93We Are Social
INDONESIA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
14% 94%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
95%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
57%
95. wearesocial.sg • @wearesocialsg • 95We Are Social
ITALY: DATA SNAPSHOT
61,482,297
35,531,527
26,000,000
97,226,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
68%
58%
42%
32%
158%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
96. wearesocial.sg • @wearesocialsg • 96We Are Social
ITALY: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 42M 46%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 59M
97. wearesocial.sg • @wearesocialsg • 97We Are Social
ITALY: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
54% 2H 29M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
47%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
16%
98. wearesocial.sg • @wearesocialsg • 98We Are Social
ITALY: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
92%
83%
53%
41%
24%
17%
61%
49%
16%
15%
9%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
99. wearesocial.sg • @wearesocialsg • 99We Are Social
ITALY: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
41% 92%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
84%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
101. wearesocial.sg • @wearesocialsg • 101We Are Social
JAPAN: DATA SNAPSHOT
127,253,075
100,684,474
22,000,000
138,362,823
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
91%
79%
109%
9%!
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
102. wearesocial.sg • @wearesocialsg • 102We Are Social
JAPAN: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
3H 27M 48%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 01M
103. wearesocial.sg • @wearesocialsg • 103We Are Social
JAPAN: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
58% 0H 45M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
11%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
5%
104. wearesocial.sg • @wearesocialsg • 104We Are Social
JAPAN: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
66%
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
TWITTER
FACEBOOK
MIXI
GOOGLE+
TUMBLR
105. wearesocial.sg • @wearesocialsg • 105We Are Social
JAPAN: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
25% 89%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
81%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
44%
107. wearesocial.sg • @wearesocialsg • 107We Are Social
MEXICO: DATA SNAPSHOT
116,220,947
44,173,551
50,000,000
100,785,917
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
78%
38%
43%
87%
22%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
108. wearesocial.sg • @wearesocialsg • 108We Are Social
MEXICO: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 22M 33%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 10M
109. wearesocial.sg • @wearesocialsg • 109We Are Social
MEXICO: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
37% 3H 46M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
21%
110. wearesocial.sg • @wearesocialsg • 110We Are Social
MEXICO: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
94%
74%
62%
36%
28%
72%
61%
29%
27%
12%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
111. wearesocial.sg • @wearesocialsg • 111We Are Social
MEXICO: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
37% 95%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
91%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
113. wearesocial.sg • @wearesocialsg • 113We Are Social
NIGERIA: DATA SNAPSHOT
174,507,539
55,930,391
11,200,000
114,000,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
50%
32%
65%
50%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
115. wearesocial.sg • @wearesocialsg • 115We Are Social
POLAND: DATA SNAPSHOT
38,383,809
24,969,935
11,800,000
50,840,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
61%
65%
31%
39%
132%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
116. wearesocial.sg • @wearesocialsg • 116We Are Social
POLAND: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 59M 45%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 21M
117. wearesocial.sg • @wearesocialsg • 117We Are Social
POLAND: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
56% 1H 37M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
27%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
9%
118. wearesocial.sg • @wearesocialsg • 118We Are Social
POLAND: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
90%
74%
55%
46%
18%
12%
77%
59%
29%
26%
10%
5%
ANY SOCIAL NETWORK
FACEBOOK
NASZAKLASA
GOOGLE+
TWITTER
LINKEDIN
119. wearesocial.sg • @wearesocialsg • 119We Are Social
POLAND: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
35% 90%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
78%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
28%
121. wearesocial.sg • @wearesocialsg • 121We Are Social
RUSSIA: DATA SNAPSHOT
142,500,482
75,926,004
46,800,000
261,886,329
TOTAL POPULATION
INTERNET USERS
ACTIVE VKONTAKTE USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
VKONTAKTE PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
74%
53%
33%
26%
184%
• Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
122. wearesocial.sg • @wearesocialsg • 122We Are Social
RUSSIA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 56M 36%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 22M
123. wearesocial.sg • @wearesocialsg • 123We Are Social
RUSSIA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
50% 2H 11M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12%
124. wearesocial.sg • @wearesocialsg • 124We Are Social
RUSSIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
94%
75%
69%
68%
52%
39%
80%
52%
44%
41%
24%
18%
ANY SOCIAL NETWORK
VKONTAKTE
ODNOKLASSNIKI
FACEBOOK
GOOGLE+
TWITTER
125. wearesocial.sg • @wearesocialsg • 125We Are Social
RUSSIA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
36% 93%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
82%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
127. wearesocial.sg • @wearesocialsg • 127We Are Social
SAUDI ARABIA: DATA SNAPSHOT
26,939,583
14,328,632
7,600,000
53,012,322
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
82%
53%
28%
18%
197%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
128. wearesocial.sg • @wearesocialsg • 128We Are Social
SAUDI ARABIA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 57M 47%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 01M
129. wearesocial.sg • @wearesocialsg • 129We Are Social
SAUDI ARABIA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
51% 2H 48M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
20%
130. wearesocial.sg • @wearesocialsg • 130We Are Social
SAUDI ARABIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
94%
89%
77%
75%
33%
31%
66%
55%
41%
32%
16%
13%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
131. wearesocial.sg • @wearesocialsg • 131We Are Social
SAUDI ARABIA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
73% 89%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
83%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
133. wearesocial.sg • @wearesocialsg • 133We Are Social
SINGAPORE: DATA SNAPSHOT
5,460,302
3,971,318
3,200,000
8,063,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
JAN
2014
100%
73%
59%
148%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
134. wearesocial.sg • @wearesocialsg • 134We Are Social
SINGAPORE: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 16M 64%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 57M
135. wearesocial.sg • @wearesocialsg • 135We Are Social
SINGAPORE: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
70% 2H 10M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
49%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
18%
136. wearesocial.sg • @wearesocialsg • 136We Are Social
SINGAPORE: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
92%
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
137. wearesocial.sg • @wearesocialsg • 137We Are Social
SINGAPORE: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
72% 96%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
87%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
44%
139. wearesocial.sg • @wearesocialsg • 139We Are Social
SOUTH AFRICA: DATA SNAPSHOT
48,601,098
20,012,275
9,800,000
68,394,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
62%
41%
20%
38%
141%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
140. wearesocial.sg • @wearesocialsg • 140We Are Social
SOUTH AFRICA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 37M 38%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 29M
141. wearesocial.sg • @wearesocialsg • 141We Are Social
SOUTH AFRICA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
40% 3H 02M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
19%
142. wearesocial.sg • @wearesocialsg • 142We Are Social
SOUTH AFRICA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
92%
69%
62%
49%
34%
81%
71%
35%
35%
25%
13%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
143. wearesocial.sg • @wearesocialsg • 143We Are Social
SOUTH AFRICA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
40% 92%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
89%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
145. wearesocial.sg • @wearesocialsg • 145We Are Social
SOUTH KOREA: DATA SNAPSHOT
48,955,203
41,091,681
13,000,000
53,624,427
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
83%
84%
27%
110%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
146. wearesocial.sg • @wearesocialsg • 146We Are Social
SOUTH KOREA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
3H 27M 75%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 35M
147. wearesocial.sg • @wearesocialsg • 147We Are Social
SOUTH KOREA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
74% 1H 01M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
37%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
17%
148. wearesocial.sg • @wearesocialsg • 148We Are Social
SOUTH KOREA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
75%
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
149. wearesocial.sg • @wearesocialsg • 149We Are Social
SOUTH KOREA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
73% 94%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
94%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
56%
151. wearesocial.sg • @wearesocialsg • 151We Are Social
THAILAND: DATA SNAPSHOT
67,448,120
17,779,139
24,000,000
84,075,036
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
34%
26%
36%
125%
66%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
152. wearesocial.sg • @wearesocialsg • 152We Are Social
THAILAND: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 07M 24%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 04M
153. wearesocial.sg • @wearesocialsg • 153We Are Social
THAILAND: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
25% 3H 39M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
50%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
36%
154. wearesocial.sg • @wearesocialsg • 154We Are Social
THAILAND: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
96%
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
155. wearesocial.sg • @wearesocialsg • 155We Are Social
THAILAND: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
31% 95%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
94%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
51%
157. wearesocial.sg • @wearesocialsg • 157We Are Social
TURKEY: DATA SNAPSHOT
80,694,485
35,990,932
36,000,000
68,000,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
72%
45%
45%
84%
28%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158. wearesocial.sg • @wearesocialsg • 158We Are Social
TURKEY: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 51M 36%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 53M
159. wearesocial.sg • @wearesocialsg • 159We Are Social
TURKEY: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
44% 2H 32M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
26%
160. wearesocial.sg • @wearesocialsg • 160We Are Social
TURKEY: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
93%
72%
70%
33%
26%
75%
60%
34%
28%
11%
11%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
161. wearesocial.sg • @wearesocialsg • 161We Are Social
TURKEY: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
30% 95%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
92%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
43%
163. wearesocial.sg • @wearesocialsg • 163We Are Social
UAE: DATA SNAPSHOT
5,473,972
4,517,169
4,400,000
13,775,252
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
84%
83%
80%
16%
252%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
164. wearesocial.sg • @wearesocialsg • 164We Are Social
UAE: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 12M 71%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 57M
165. wearesocial.sg • @wearesocialsg • 165We Are Social
UAE: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
81% 3H 17M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
52%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
22%
166. wearesocial.sg • @wearesocialsg • 166We Are Social
UAE: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
93%
73%
64%
49%
26%
67%
53%
32%
27%
22%
10%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
167. wearesocial.sg • @wearesocialsg • 167We Are Social
UAE: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
74% 90%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
82%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
38%
169. wearesocial.sg • @wearesocialsg • 169We Are Social
UK: DATA SNAPSHOT
63,395,574
54,861,245
36,000,000
82,109,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
80%
87%
57%
20%
130%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
170. wearesocial.sg • @wearesocialsg • 170We Are Social
UK: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 11M 64%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 32M
171. wearesocial.sg • @wearesocialsg • 171We Are Social
UK: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
76% 1H 51M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
45%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
9%
172. wearesocial.sg • @wearesocialsg • 172We Are Social
UK: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
87%
79%
44%
33%
22%
13%
63%
54%
24%
10%
9%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
173. wearesocial.sg • @wearesocialsg • 173We Are Social
UK: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
62% 87%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
73%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
175. wearesocial.sg • @wearesocialsg • 175We Are Social
USA: DATA SNAPSHOT
316,668,567
254,295,536
178,000,000
327,577,529
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN
2014
82%
80%
56%
18%
103%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
176. wearesocial.sg • @wearesocialsg • 176We Are Social
USA: INTERNET INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 13M 60%
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 25M
177. wearesocial.sg • @wearesocialsg • 177We Are Social
USA: SOCIAL INDICATORS
JAN
2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
75% 2H 17M
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
54%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15%
178. wearesocial.sg • @wearesocialsg • 178We Are Social
USA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
92%
85%
46%
44%
33%
30%
67%
56%
22%
17%
16%
11%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
179. wearesocial.sg • @wearesocialsg • 179We Are Social
USA: SMARTPHONE USAGE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
56% 94%
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
77%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
46%
180. wearesocial.sg • @wearesocialsg • 180We Are Social
DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (based on 2013 data),
correct as at January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network
Information Centre, correct as at January 2014; usage behaviour data from
GlobalWebIndex Wave 11 (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina
Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage
behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), and the CIA Government Factbook, correct as at
January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3
2013), and Google’s “Our Mobile Planet” Report from May 2013.
182. Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
183. Making Friends & Influencing People • 46We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG