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Customer life cycle wdm

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Bisnode Belgium
Bisnode Belgium

Customer Life Cycle as a guideline for marketing activities

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Customer Life Cycle Source of consumer knowledge
Your marketing concerns ,[object Object],[object Object]
Focus on the customer ,[object Object],[object Object],[object Object],[object Object]
Your marketing strategy Cost-effective prospection Developing and keeping the right clients Less costs More profit TIME CONVERSION VALUE INVESTMENT
Knowlegde is power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer life cycle VALUE TIME INVESTMENT CONVERSION UNDERSTAND GET KEEP GROW
Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],“ I need” “ I’m not aware” “ I’ve heard” “ I consider” “ I’m persuaded” LIFE TIME SUSPECT COLD PROSPECT WARM PROSPECT
Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UNDERSTAND
Get ,[object Object],[object Object],[object Object],[object Object],[object Object],“ I consider” “ I’m persuaded” “ I intend to buy” “ I make my first purchase” LIFE TIME WARM PROSPECT HOT PROSPECT FIRST TIME BUYER
Get ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GET
Grow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ I make a first purchase” “ I make a second purchase” “ I buy regularly” “ I become loyal” “ I tell others” LIFE TIME REPEATING CLIENT REGULAR CLIENT SUPPORTER
Grow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GROW
Keep ,[object Object],[object Object],[object Object],[object Object],[object Object],“ I left” “ I leave” “ I intend to leave” “ I doubt” “ I tell to others”
Keep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KEEP
Questions? Problems? ? ? ? ? UNDERSTAND GET KEEP GROW
What can WDM Belgium do for you? ,[object Object],[object Object],WDM Belgium = source of consumer knowledge
Thank you!

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