7. CREATORS
Publish their own blog
Have their own web pages
Upload video they created
Upload audio/music they created
Write articles or stories and post them
8. 8%writes its own blog or website
1/3uploads and shares photos, videos,
music, presentations!
9. Conclusion/ Belgians like to share content!
Marketeer’s opportunity/ viral!
Marketeer’s challenge/ Create succesfull viral campaign
/ Seeding! Looking for influencers
who will share the message through
their (vast) network
/ Mass vs qualitative reach
13. Conclusion/ twitter as an added value for marketeers?
Marketeer’s opportunity / free consumer insights … just LISTEN
/ TALK to conversationalists
and embrace CHANGE
15. CRITICS
Post ratings/reviews of products or services
Comment on someone else’s blog
Contribute to online forums
Contribute to/edit articles in a wiki
16. 21%reacts to blogs, forums or wikis
But only
HALF (10,5%) writes product or
service reviews
17. Use of social media supporting a purchase (top 3)
1/3 compare prices
Half compare product features
Half read reviews and ratings
But are we lead by this information?
Only 22% agrees to be lead mostly by
this kind of reviews for an important purchase…
18. When purchasing goods or services we value
information sources differently:
TOP :
User judgement 35%
Independant organisation 28%
Expert 21%
FLOP:
someone from my social network 5%
advertising 5%
salesman 5%
19. Conclusion / we read, one fifth also contributes..
/ but do we listen and act upon it?
/ we still trust experienced users the most!
Marketeers opportunity/ reviews and ratings
on comparaison sites
will influence sales
/ website owners: publising reviews and
ratings will boost website traffic
28. SPECTATORS
Reads blogs
Listens to podcasts
Watches videos from others
Reads online forums
Reads customer reviews and
ratings
Reads tweets
29. 46%reads blogs/forums
32% watches videos/
listens to podcasts
50% reads reviews and ratings
And again…, only 6%follow others on twitter
30. Marketeers opportunity/ place content where
spectators are, not only on
your own site
/ try to link creators to your
company and motivate
them to promote your
brand, product or service.
/ Provide the right tools to
do fun stuff!
34. Social media: when?
How long? How often?
Impact on personal contact?
Regional differences?
Socio-demo differences?
Facebook vs Netlog popularity?
LinkedIn as a professional tool?
Number of friends – defriending?
The surfer and his/her privacy: with
whom are we willing to share?
Are surfers willing to pay for social media access?
