The fitness industry in New Zealand employs between 4,000-5,000 people at 300-360 operators. Les Mills, which began as a small gym in 1968, has grown to become a multimillion dollar business exporting fitness programs to over 60 countries. To succeed in New Zealand's competitive fitness industry, clubs need well-trained staff and specialized services to retain customers long-term and earn profits.

1. Fitness industry
in New Zealand

2. Welcome to the
world of New
Zealand fitness
I want to
introduce New
Zealand fitness
industry to you

3. In New
Zealand,
most of
people are
willing to be a
member of
fitness club.

4. Do you know the
situation of New Zealand
fitness industry recently?

5. The fitness of New Zealand belongs to IHRSA,
which is a non-profit representative
organization. The fitness industry in NZ is
made up of around 300-360 operators. In
total it is estimated the fitness industry
employees and contractors number between
4000-5000.

6. From 1992 to 2006, inclusive, there was
a 241% increase in the number of
businesses that advertised some form
of indoor tanning service in the NZ
Yellow Pages telephone directories.

7. What is important for Fitness industry in NZ?

8. Any time Fitness club are
popular with members
because of the convenience
they offer and their
friendly, non-intimidating
atmosphere.

9. The biggest challenges have been staff and space, Yvonne says that it
took awhile to get the right equipment and teams in place - it was no
easy task finding trainers and physical therapies equally comfortable

10. Now, I want to introduce
a success fitness club in
New Zealand

11. In 1968, A man and his wife opened a
small gym. After four decades, fitness
members in more than 60 countries
follow programmes created by quot;Les Mills
World of fitness” . Les Mills is changing
the way the world thinking about fitness.
It takes a couple of years for Mr Les to
develop this club which just have no more
than 100 members at the beginning.

12. It takes a couple of years for Mr.
Les to develop this club which just
have no more than 100 members
at the beginning. How the Mills
family parlayed a single Auckland
gym into a multimillion-dollar
business exporting 'exertainment'
fitness programmers is a tale of
sporting success, family tradition
and entrepreneurial crape diem.
Nowadays, the son of Mr. Les takes
over the company and continues to
developing this company. They
want work hard to achieve their
goals which are to be the best
fitness club all over the world.

13. Do you have a overview of NZ fitness
industry now?

14. The competitive environment of the NZ fitness
industry is acuity. Just some clubs with well
staff and special services for customers can
present for a long period of time and gain profit
.

15. Reference list
http://www.finda.co.nz/business/listing/r1sd/justworkout-personal-health-fitness-
centres/
http://www.sixpax.co.nz/fitness/about_us
http://www.finda.co.nz/business/listing/60vv/y-fitness-club-auckland-city/
http://www.shxb.net/html/20080725/20080725_103426.shtml
http://www.maxfitnesscollege.com/ask-our-dollars-team.php
http://www.pilatespersonal.co.nz/GYROTONIC
http://blog.sina.com.cn/ourlesmills
http://www.wholesalefitness.co.nz/
http://bbs.512fit.com/dispbbs.asp?boardID=44&ID=15314&page=1