SlideShare ist ein Scribd-Unternehmen logo
1 von 121
Proudly Buy Wayne Beer For
Having Their Logo Here
Creativity On Tap
https://unsplash.com/@hitsujisama
AKA Bono’s Hats and How To
Have A Shit Load Of Ideas
https://unsplash.com/@gabor
AKA Bono’s Hats and How To
Have A Shit Load Of Ideas
ALL OF THE TIME!
Before We Get Started
https://commons.wikimedia.org/wiki/File:Start_From_Zero.jpg
There Are 2 Things I Really Don’t
Like About Presentations
There Are Two Things I Really
Don’t Like About Presentations
1. Dictionary Definitions Of The Main
Concept Of The Presentation
https://unsplash.com/@rvignes
1. Dictionary Definitions Of The Main
Concept Of The Presentation
2. Intro Slides And Stuff About
The Speaker
1. You Don’t Need A Definition –
People Aren't Dumb
1. You Don’t Need A Definition –
People Aren't Dumb
2. Nobody Gives A Shit About The
Speaker – They Want To Learn
Cool Stuff
So
Let’s Define Creativity
And
A Little Bit About Me
A Little Bit About Me
A Little Bit About Me
Blah…Blah…Blah…
A Little Bit About Me
Blah…Blah…Blah…
Blah…Blah…Blah…
I Would Like To Talk About Me
For A Little Bit, Though
I Would Like To Talk About Me
For A Little Bit Though
This Is What I Was Doing
Classics Like These
Oh And White Text On A White
Background
I wish I could fly right up to
the sky but I can’t 
Yes, There Was A Hidden Message On
The Last Slide
Times Have Changed
https://unsplash.com/@curtismacnewton
(Stock) Designers
(Stock) Designers
• Infographics
• Email campaigns
• Website designs
• Logos
(Stock) Designers
• Infographics
• Email campaigns
• Website designs
• Logos
(Stock) Developers
(Stock) Developers
What are you
looking at?
I definitely belong
in this photo.
(Stock) Developers
• Templates
• Interaction Design
• Creating frameworks that idiot
SEOs like me come up with
(Stock) Developers
• Templates
• Interaction Design
• Creating frameworks that idiot
SEOs like me come up with
(Stock) SEO and PPC’ers
(Stock) SEO and PPC’ers
• Fresh copy
• Blog ideas
• Interesting ads
• New link building techniques
• New ways of saying the same
thing over and over
(Stock) SEO and PPC’ers
• Fresh Copy
• Blog Ideas
• Interesting Ads
• New link building techniques
• New was of saying the same
thing over and over
All The Content
https://unsplash.com/@arnelhasanovic
IT’S ALL CONTENT
IT’S ALL CONTENT
So, How Do We Deal With This?
https://unsplash.com/@jacc
Hats
Hats
Hats
Edward De Bono
White Hat
Not the SEO one
This is the input; the
gathering of
information
Red Hat
This is the hat that is
associated with emotions.
The ability to express
feelings without
judgement or justification.
Black Hat
Risk assessment
and critical
thinking
Yellow Hat
Positive logical.
How can something
be put into action?
Green Hat
The hat of the
creatives and new
ideas, new
possibilities.
Blue Hat
Defining the
problems and
what is being
thought about.
Not Everyone Likes Edward De
Bono
"I'd need to find my blue hat before I'd be capable of thinking or
acting outside the box my current red hat places me in.
He's made a career out of getting self important alpha-male CEOs
to pay him to tell them to listen to a variety of ideas. Some people
would suggest big companies employ a diverse range of people to
facilitate that, but he realised he couldn't make money that way so
spouted shit about lateral thinking and the power of pretending to
wear hats. Why bother employing genuinely creative people if you
can get your wage slaves to sit in a meeting pretending to be
creative while wearing green fucking hats."
Think About Taking Action
We Talked About It Last Time
No Action Equals No Results
http://boom.tips/yes-yes-yes
Ditch The Corporate And Get It
To Apply To You
Here Is How We Have Been Using
These Hats Concepts At Boom
White
Gather All The Things
We Use Trello
We Use Trello
We Use Trello
http://boom.tips/steal-artist
Red
Let Go Of Inhibition
We Use 6-3-5 Brainwriting
6 People
3 Ideas
5 Minutes
6 Rounds
108 Ideas in 30 Minutes
You Can Also Do It Online
http://635.tecmark.co.uk/
10 rounds, 30 seconds per round, 57
ideas generated in less than 15
minutes
Look – They Can Be Added To
Trello
Black
Peer Review
We Use Convo
It’s Also Good When You Are At
The Design Stage
Yellow
Cross Department
We’re Working On This Bit ;)
We’re Working On This Bit ;)
https://twitter.com/RichRogersIoT/status/914577613300965377
Green
The Fun Bit
The Fun Bit
Woodpeckers
Woodpeckers
Mind Mapping
Coggle
https://coggle.it
Chunking Up And Down
What Is This Part Of?
What Is This An Example Of?
What Purpose Does This Have?
Chunking Up And Down
What Is An Example Of This?
What Is A Component Of This?
Who/What/Where Specifically?
http://neomam.com/interactive/chunking/
Blue
Processes, Frameworks And
Checklists
We Have Covered This Before
Processes
Checklists
Frameworks
http://boom.tips/van-halen-
decisions
It Isn’t About Bono’s Hats
We Come Back To Michelle’s
Quote
Take What People Have Come Up
With Before
Take What People Have Come Up
With Before
Twist It To Fit Your Needs
Take What People Have Come Up
With Before
Twist It To Fit Your Needs
Don’t Re-invent The Wheel
Change How You Look At It
This Is Rory Sutherland
This Is Rory Sutherland
https://www.ted.com/talks/rory_sutherland_perspective_is_everything/
Change How You Look At It
Make Your Life Easier
And You’ll Always Have Ideas
Thanks!
Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas

Weitere ähnliche Inhalte

Was ist angesagt?

Getting foot in door syndrome
Getting foot in door syndromeGetting foot in door syndrome
Getting foot in door syndromeLuke Marshall
 
Business needs and user needs
Business needs and user needsBusiness needs and user needs
Business needs and user needsSarah Richards
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
Starting and keeping up with a passion project
Starting and keeping up with a passion projectStarting and keeping up with a passion project
Starting and keeping up with a passion projectChris Halajian
 
Five Simple And Profound Questions To Ask Staff
Five Simple And Profound Questions To Ask StaffFive Simple And Profound Questions To Ask Staff
Five Simple And Profound Questions To Ask StaffSweet TLC Ltd
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websitesguest4041d
 
So youve talked to some users
So youve talked to some usersSo youve talked to some users
So youve talked to some usersLaura Klein
 
Presentations With Powerpoint
Presentations With PowerpointPresentations With Powerpoint
Presentations With Powerpointguestf64d10
 
Presentations With Powerpoint
Presentations With PowerpointPresentations With Powerpoint
Presentations With PowerpointMiles Metcalfe
 
Build some PR!
Build some PR!Build some PR!
Build some PR!spartasoft
 
Content Marketing Ideas: Beware of Imposters
Content Marketing Ideas: Beware of ImpostersContent Marketing Ideas: Beware of Imposters
Content Marketing Ideas: Beware of ImpostersMark Johnstone
 
United ways of iowa social media basics 2013
United ways of iowa social media basics 2013United ways of iowa social media basics 2013
United ways of iowa social media basics 2013Christoph Trappe
 
There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...
There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...
There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...David Tyler
 
RISD Mindshare Presentation October 2013: How to Improve the World Through Di...
RISD Mindshare Presentation October 2013: How to Improve the World Through Di...RISD Mindshare Presentation October 2013: How to Improve the World Through Di...
RISD Mindshare Presentation October 2013: How to Improve the World Through Di...Jeffrey Engler
 

Was ist angesagt? (19)

Getting foot in door syndrome
Getting foot in door syndromeGetting foot in door syndrome
Getting foot in door syndrome
 
Business needs and user needs
Business needs and user needsBusiness needs and user needs
Business needs and user needs
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
Fall 2014 social thoughts
Fall 2014 social thoughtsFall 2014 social thoughts
Fall 2014 social thoughts
 
Fear of Failure
Fear of FailureFear of Failure
Fear of Failure
 
Starting and keeping up with a passion project
Starting and keeping up with a passion projectStarting and keeping up with a passion project
Starting and keeping up with a passion project
 
Five Simple And Profound Questions To Ask Staff
Five Simple And Profound Questions To Ask StaffFive Simple And Profound Questions To Ask Staff
Five Simple And Profound Questions To Ask Staff
 
Reliable Websites
Reliable WebsitesReliable Websites
Reliable Websites
 
So youve talked to some users
So youve talked to some usersSo youve talked to some users
So youve talked to some users
 
Enchantment
EnchantmentEnchantment
Enchantment
 
Assertiveness Course
Assertiveness CourseAssertiveness Course
Assertiveness Course
 
Presentations With Powerpoint
Presentations With PowerpointPresentations With Powerpoint
Presentations With Powerpoint
 
Presentations With Powerpoint
Presentations With PowerpointPresentations With Powerpoint
Presentations With Powerpoint
 
Build some PR!
Build some PR!Build some PR!
Build some PR!
 
Content Marketing Ideas: Beware of Imposters
Content Marketing Ideas: Beware of ImpostersContent Marketing Ideas: Beware of Imposters
Content Marketing Ideas: Beware of Imposters
 
United ways of iowa social media basics 2013
United ways of iowa social media basics 2013United ways of iowa social media basics 2013
United ways of iowa social media basics 2013
 
There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...
There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...
There are No Gurus: A Few Do's and Don'ts for Getting the Most out of Social ...
 
Eleven mistakes
Eleven mistakesEleven mistakes
Eleven mistakes
 
RISD Mindshare Presentation October 2013: How to Improve the World Through Di...
RISD Mindshare Presentation October 2013: How to Improve the World Through Di...RISD Mindshare Presentation October 2013: How to Improve the World Through Di...
RISD Mindshare Presentation October 2013: How to Improve the World Through Di...
 

Ähnlich wie Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas

7 Do’s and Don’ts for Co-Creation
7 Do’s and Don’ts for Co-Creation7 Do’s and Don’ts for Co-Creation
7 Do’s and Don’ts for Co-CreationPinaki Kathiari
 
The 8 deadly sins of 48hr innovation challenges copy
The 8 deadly sins of 48hr innovation challenges  copyThe 8 deadly sins of 48hr innovation challenges  copy
The 8 deadly sins of 48hr innovation challenges copyMatt Currie
 
CYCLES Course (1): Course Introduction
CYCLES Course (1): Course Introduction CYCLES Course (1): Course Introduction
CYCLES Course (1): Course Introduction Bryan Cassady
 
Designer Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkDesigner Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
 
Six thinking hats
Six thinking hatsSix thinking hats
Six thinking hatsWeolcan
 
Creative Behaviour - BA2011
Creative Behaviour - BA2011Creative Behaviour - BA2011
Creative Behaviour - BA2011IIBA UK Chapter
 
Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design ThinkingTaming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design ThinkingBayCHI
 
Believe. Bash. Build. -- A Roadmap for Innovation
Believe. Bash. Build. -- A Roadmap for InnovationBelieve. Bash. Build. -- A Roadmap for Innovation
Believe. Bash. Build. -- A Roadmap for InnovationBash and Build
 
Is your business faster than a spitball
Is your business faster than a spitballIs your business faster than a spitball
Is your business faster than a spitballcmwithrow
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Amir Khella
 
Akron AAf Quick Idea Generation (2010)
Akron AAf Quick Idea Generation (2010)Akron AAf Quick Idea Generation (2010)
Akron AAf Quick Idea Generation (2010)Bryan Huber
 
Design Thinking & The Hackathon
Design Thinking & The HackathonDesign Thinking & The Hackathon
Design Thinking & The HackathonThe Pilot Project
 
Six Thinking Hats For Workplace Effectiveness
Six Thinking Hats For Workplace EffectivenessSix Thinking Hats For Workplace Effectiveness
Six Thinking Hats For Workplace Effectivenessanacotrim
 
4 Lessons from My Career as a Designer
4 Lessons from My Career as a Designer4 Lessons from My Career as a Designer
4 Lessons from My Career as a DesignerTanarra Schneider
 
Top tips for effective workshops / UX Brighton / February 2015
Top tips for effective workshops / UX Brighton / February 2015Top tips for effective workshops / UX Brighton / February 2015
Top tips for effective workshops / UX Brighton / February 2015Alison Coward
 
GCurtis_IASummit_poster
GCurtis_IASummit_posterGCurtis_IASummit_poster
GCurtis_IASummit_posterGayle Curtis
 

Ähnlich wie Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas (20)

7 Do’s and Don’ts for Co-Creation
7 Do’s and Don’ts for Co-Creation7 Do’s and Don’ts for Co-Creation
7 Do’s and Don’ts for Co-Creation
 
The 8 deadly sins of 48hr innovation challenges copy
The 8 deadly sins of 48hr innovation challenges  copyThe 8 deadly sins of 48hr innovation challenges  copy
The 8 deadly sins of 48hr innovation challenges copy
 
CYCLES Course (1): Course Introduction
CYCLES Course (1): Course Introduction CYCLES Course (1): Course Introduction
CYCLES Course (1): Course Introduction
 
Designer Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkDesigner Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your Work
 
Six thinking hats
Six thinking hatsSix thinking hats
Six thinking hats
 
Creative Behaviour - BA2011
Creative Behaviour - BA2011Creative Behaviour - BA2011
Creative Behaviour - BA2011
 
Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design ThinkingTaming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
 
Was it something I said?
Was it something I said?Was it something I said?
Was it something I said?
 
Believe. Bash. Build. -- A Roadmap for Innovation
Believe. Bash. Build. -- A Roadmap for InnovationBelieve. Bash. Build. -- A Roadmap for Innovation
Believe. Bash. Build. -- A Roadmap for Innovation
 
Is your business faster than a spitball
Is your business faster than a spitballIs your business faster than a spitball
Is your business faster than a spitball
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?
 
Akron AAf Quick Idea Generation (2010)
Akron AAf Quick Idea Generation (2010)Akron AAf Quick Idea Generation (2010)
Akron AAf Quick Idea Generation (2010)
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Design Thinking & The Hackathon
Design Thinking & The HackathonDesign Thinking & The Hackathon
Design Thinking & The Hackathon
 
Six Thinking Hats For Workplace Effectiveness
Six Thinking Hats For Workplace EffectivenessSix Thinking Hats For Workplace Effectiveness
Six Thinking Hats For Workplace Effectiveness
 
4 Lessons from My Career as a Designer
4 Lessons from My Career as a Designer4 Lessons from My Career as a Designer
4 Lessons from My Career as a Designer
 
Top tips for effective workshops / UX Brighton / February 2015
Top tips for effective workshops / UX Brighton / February 2015Top tips for effective workshops / UX Brighton / February 2015
Top tips for effective workshops / UX Brighton / February 2015
 
Managing Creativity
Managing CreativityManaging Creativity
Managing Creativity
 
Assignment 7 . CREATIVE TEAMS
Assignment 7 . CREATIVE TEAMSAssignment 7 . CREATIVE TEAMS
Assignment 7 . CREATIVE TEAMS
 
GCurtis_IASummit_poster
GCurtis_IASummit_posterGCurtis_IASummit_poster
GCurtis_IASummit_poster
 

Mehr von Wayne Barker

Fear and Loathing: The Sequel for Digital Marketing Malaga
Fear and Loathing: The Sequel for Digital Marketing MalagaFear and Loathing: The Sequel for Digital Marketing Malaga
Fear and Loathing: The Sequel for Digital Marketing MalagaWayne Barker
 
Why SEO Won’t Look The Same This Time Next Year
Why SEO Won’t Look The Same This Time Next YearWhy SEO Won’t Look The Same This Time Next Year
Why SEO Won’t Look The Same This Time Next YearWayne Barker
 
AI; Should You? A Cautionary SEO Tale
AI; Should You? A Cautionary SEO TaleAI; Should You? A Cautionary SEO Tale
AI; Should You? A Cautionary SEO TaleWayne Barker
 
Game Over: Quality Over Quantity
Game Over: Quality Over Quantity Game Over: Quality Over Quantity
Game Over: Quality Over Quantity Wayne Barker
 
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach Wayne Barker
 
Steal Like An Artist The Quentin Tarantino Remix
Steal Like An Artist The Quentin Tarantino RemixSteal Like An Artist The Quentin Tarantino Remix
Steal Like An Artist The Quentin Tarantino RemixWayne Barker
 
Chess, The Wu-Tang Clan And Looking At The Bigger Picture
Chess, The Wu-Tang Clan And Looking At The Bigger PictureChess, The Wu-Tang Clan And Looking At The Bigger Picture
Chess, The Wu-Tang Clan And Looking At The Bigger PictureWayne Barker
 
Comebacks, New Beginnings & Reboots
Comebacks, New Beginnings & RebootsComebacks, New Beginnings & Reboots
Comebacks, New Beginnings & RebootsWayne Barker
 
Roger Corman And Easy Riders. Make It Cheap And Fail Fast
Roger Corman And Easy Riders. Make It Cheap And Fail FastRoger Corman And Easy Riders. Make It Cheap And Fail Fast
Roger Corman And Easy Riders. Make It Cheap And Fail FastWayne Barker
 
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...Wayne Barker
 
The Black Swan, Improbability in SEO and Content Marketing
The Black Swan, Improbability in SEO and Content MarketingThe Black Swan, Improbability in SEO and Content Marketing
The Black Swan, Improbability in SEO and Content MarketingWayne Barker
 
Biscuits, SEO and an Insane F***ing Content Strategy
Biscuits, SEO and an Insane F***ing Content StrategyBiscuits, SEO and an Insane F***ing Content Strategy
Biscuits, SEO and an Insane F***ing Content StrategyWayne Barker
 
You Cant Change Shit Without Changing Shit
You Cant Change Shit Without Changing ShitYou Cant Change Shit Without Changing Shit
You Cant Change Shit Without Changing ShitWayne Barker
 
Dark Patterns and Weaponized Design
Dark Patterns and Weaponized DesignDark Patterns and Weaponized Design
Dark Patterns and Weaponized DesignWayne Barker
 
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...Wayne Barker
 
Penguins, Shortcuts and Making The Right Decisions In SEO
Penguins, Shortcuts and Making The Right Decisions In SEOPenguins, Shortcuts and Making The Right Decisions In SEO
Penguins, Shortcuts and Making The Right Decisions In SEOWayne Barker
 
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...Wayne Barker
 
Drinking, Thinking and Looking at the SERPs
Drinking, Thinking and Looking at the SERPsDrinking, Thinking and Looking at the SERPs
Drinking, Thinking and Looking at the SERPsWayne Barker
 
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of D...You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of D...
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...Wayne Barker
 
Cliffhangers, Netflix and Getting Shit Done
Cliffhangers, Netflix and Getting Shit DoneCliffhangers, Netflix and Getting Shit Done
Cliffhangers, Netflix and Getting Shit DoneWayne Barker
 

Mehr von Wayne Barker (20)

Fear and Loathing: The Sequel for Digital Marketing Malaga
Fear and Loathing: The Sequel for Digital Marketing MalagaFear and Loathing: The Sequel for Digital Marketing Malaga
Fear and Loathing: The Sequel for Digital Marketing Malaga
 
Why SEO Won’t Look The Same This Time Next Year
Why SEO Won’t Look The Same This Time Next YearWhy SEO Won’t Look The Same This Time Next Year
Why SEO Won’t Look The Same This Time Next Year
 
AI; Should You? A Cautionary SEO Tale
AI; Should You? A Cautionary SEO TaleAI; Should You? A Cautionary SEO Tale
AI; Should You? A Cautionary SEO Tale
 
Game Over: Quality Over Quantity
Game Over: Quality Over Quantity Game Over: Quality Over Quantity
Game Over: Quality Over Quantity
 
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
 
Steal Like An Artist The Quentin Tarantino Remix
Steal Like An Artist The Quentin Tarantino RemixSteal Like An Artist The Quentin Tarantino Remix
Steal Like An Artist The Quentin Tarantino Remix
 
Chess, The Wu-Tang Clan And Looking At The Bigger Picture
Chess, The Wu-Tang Clan And Looking At The Bigger PictureChess, The Wu-Tang Clan And Looking At The Bigger Picture
Chess, The Wu-Tang Clan And Looking At The Bigger Picture
 
Comebacks, New Beginnings & Reboots
Comebacks, New Beginnings & RebootsComebacks, New Beginnings & Reboots
Comebacks, New Beginnings & Reboots
 
Roger Corman And Easy Riders. Make It Cheap And Fail Fast
Roger Corman And Easy Riders. Make It Cheap And Fail FastRoger Corman And Easy Riders. Make It Cheap And Fail Fast
Roger Corman And Easy Riders. Make It Cheap And Fail Fast
 
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
 
The Black Swan, Improbability in SEO and Content Marketing
The Black Swan, Improbability in SEO and Content MarketingThe Black Swan, Improbability in SEO and Content Marketing
The Black Swan, Improbability in SEO and Content Marketing
 
Biscuits, SEO and an Insane F***ing Content Strategy
Biscuits, SEO and an Insane F***ing Content StrategyBiscuits, SEO and an Insane F***ing Content Strategy
Biscuits, SEO and an Insane F***ing Content Strategy
 
You Cant Change Shit Without Changing Shit
You Cant Change Shit Without Changing ShitYou Cant Change Shit Without Changing Shit
You Cant Change Shit Without Changing Shit
 
Dark Patterns and Weaponized Design
Dark Patterns and Weaponized DesignDark Patterns and Weaponized Design
Dark Patterns and Weaponized Design
 
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
 
Penguins, Shortcuts and Making The Right Decisions In SEO
Penguins, Shortcuts and Making The Right Decisions In SEOPenguins, Shortcuts and Making The Right Decisions In SEO
Penguins, Shortcuts and Making The Right Decisions In SEO
 
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
 
Drinking, Thinking and Looking at the SERPs
Drinking, Thinking and Looking at the SERPsDrinking, Thinking and Looking at the SERPs
Drinking, Thinking and Looking at the SERPs
 
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of D...You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of D...
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...
 
Cliffhangers, Netflix and Getting Shit Done
Cliffhangers, Netflix and Getting Shit DoneCliffhangers, Netflix and Getting Shit Done
Cliffhangers, Netflix and Getting Shit Done
 

Kürzlich hochgeladen

Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 

Kürzlich hochgeladen (20)

Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 

Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas

Hinweis der Redaktion

  1. Before we get started and to leave this gratuitous promotional slide up for a while. Just wanted to mention that this presentation is connected into at least 3 of the others that I have given at Drink Digital in the last year. Organisation or what?
  2. This was favourite of the promotional images From this time round.
  3. This is What we are talking about.
  4. Got to have a sub heading or alternative title.
  5. I just want to talk about the briefly before we get started.
  6. These are the key things that I want you to think about whilst I am waffling on.
  7. .
  8. Nearly 8 years ago give or take a month I got made redundant.  I was a painter and decorator.  I'd known Ian since we were 7. Shit changed.  I started doing SEO. 
  9. This is what I was doing. Link directories.  Article marketing.  Article spinning.  If you paid me more…welll
  10. This is still out there if you want to look.
  11. .
  12. .
  13. No matter what you do in digital marketing now, you need creativity. You need to be carving new (but not totally original) ground.
  14. You need to be coming up with. Infographics, Email campaigns, website designs, logos
  15. These are just examples – there is loads more that goes into it.
  16. From the smallest bit of code to the outreach that promotes the stuff we make. We are all making content.
  17. Its all content.
  18. Look what I did with the image there. So creative.
  19. Jamiroquai is there for 2 reasons. Stupid hats and Ian despise him.
  20. Bono’s hats. Not that Bono.
  21. Edward de Bono (born 19 May 1933)[1] is a Maltese physician, psychologist, author, inventor and consultant psychologist. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools It is the six thinking hats that I want to talk about briefly. At is most basic it's a system for both groups and individuals to plan and execute thinking in a cohesive manner.
  22. This is Pete. Hes going to help us understand Bono’s hats. He has also been helping me test a lot of these ideas in the last couple of years. Each hat is meant to represent a different way of thinking about creatively solving issues or coming up with ideas.
  23. Information White – considering purely what information is available, what are the facts?
  24. .
  25. Emotions Red – intuitive or instinctive gut reactions or statements of emotional feeling (but not any justification)
  26. .
  27. Black – logic applied to identifying reasons to be cautious and conservative. Practical, realistic.
  28. Yellow – logic applied to identifying benefits, seeking harmony. Sees the brighter, sunny side of situations.
  29. Green – statements of provocation and investigation, seeing where a thought goes. Thinks creatively, outside the box.
  30. Blue – what is the subject? what are we thinking about? what is the goal? Can look at the big picture.
  31. When I mentioned this to Chris at work he thought that he hated him. Turns out it was his wife that hated him, and she had this to say…
  32. Now I get what Michelle was getting at here (meetings and corporate bullshit) but she has missed the importance of approaching projects form a variety of different ways.  Forget about getting " your wage slaves to sit in a meeting pretending to be creative while wearing green fucking hats." Think about taking action. 
  33. .
  34. .
  35. "Creatives" in our industry cant sit around waiting for inspiration to hit. We have to train ourselves to come up with ideas regularly.  We aren’t big companies. We often sell hours.  It’s sometimes a bit of hard sell to clients to get them pay for the two weeks up to pitching saying that they owe 80 hours of pay for thinking. In house you aint gonna get thanked for thinking about stuff. Even if you think really hard. So think about the hats in a different way.  Think about the hats as a set of prompts for smaller companies to approach things in different ways.  Think about them as a way for individuals to approach things in a new way.  And never, ever, ever, wear actual real hats.  That’s lame. 
  36. .
  37. Information White – considering purely what information is available, what are the facts?
  38. .
  39. You need a place for all things. Often for a lot of people this might by an ideas wall. Which is okay. But we work in lots of industries at an agency. Content wise we also need blog posts, infographics, tools, copy, articles. Yadda yadda yadda.  So you need lots of stuff.  I use trello, and so does Pete who has a lot of our ideas. We save stuff to trello all the time. its always going in there. And its categorised by industry. We can come back to stuff. It might be an idea, it might be a sentence, it might be something that we liked and are going to steal in the future.  Don’t forget "Nothing is original"  You can use whatever you want if you categorise it. And other people can get to it. 
  40. .
  41. .
  42. .
  43. Red – intuitive or instinctive gut reactions or statements of emotional feeling (but not any justification)
  44. Emotions, letting go, just coming up with stuff. 
  45. 6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968 In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes.  The pressure makes you let go. You have to come up with stuff. Some of it might be absolute shit  - but you never know where this stuff will end up. 
  46. 6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968 In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes.  The pressure makes you let go. You have to come up with stuff. Some of it might be absolute shit  - but you never know where this stuff will end up. 
  47. .
  48. Here’s one that only had me and Pete in it.  10 rounds, 30 seconds per round, 57 ideas generated in less than 15 minutes.  Take away your fear of shit ideas. It doesn’t matter cos you will probably throw them away anyway. 
  49. Black – logic applied to identifying reasons to be cautious and conservative. Practical, realistic.
  50. .
  51. .
  52. .
  53. Yellow – logic applied to identifying benefits, seeking harmony. Sees the brighter, sunny side of situations.
  54. .
  55. .
  56. .
  57. Green – statements of provocation and investigation, seeing where a thought goes. Thinks creatively, outside the box.
  58. .
  59. .
  60. .
  61. .
  62. .
  63. .
  64. .
  65. Chunking up’ refers to moving from specific, or small scale ideas or pieces of information to more general, larger ones. 
  66. .
  67. Chunking down is obviously the other way. Going from bigger concepts to smaller ones.
  68. Blue – what is the subject? what are we thinking about? what is the goal? Can look at the big picture.
  69. .
  70. .
  71. .
  72. .
  73. .
  74. It’s about putting a process in places that allows for you to have a constant flow of ideas.  Its about reducing the stress of constantly having to come up with new ideas.  I come back to the quote from Michelle 
  75. I’ll put it in an inspirational instagram quote for you.
  76. Don’t get tied into how people currently use stuff. Take it and think for yourself.
  77. .
  78. .
  79. .
  80. Rory Sutherland is a British advertising executive. He is the current Executive Creative Director of OgilvyOne
  81. He tells us story of the eurostar and how they spent six million pounds spent on reducing the journey time for passengers who wanted a better experience. That six million spent on a reduction of 40 minutes. It doesn’t change the experience that much, it doesn’t make it that much better. He goes on to say that for 0.01% of that money they could have put wifi on the trains – no reducing the journey but making it more pleasurable. For 10% they could have got the worlds best male and female supermodels walking up and down the train with free Château Pertus for the passengers and that would have made it much more enojyable and reduce the perceived time.
  82. .
  83. .
  84. .