With all the hype around AI in 2023 its time to discuss not what it can do, but whether it's any good and whether you should be using it for SEO

1. And Some Other Stuff
Mr Wayne Barker
11th October 2022
AI – Should
You?

2. You’ve all heard the hype

3. It’s what here to talk about today

4. Magpies

6. What do we know about magpies?

7. We’re meant to salute them to avoid
sorrow, and say “Good morning Mr
Magpie, how’s your wife and kids
today?

8. They collect stuff. Lots of stuff. Lot’s of
shiny stuff.

9. Humans do this too

11. Which leads me to

12. Shiny object syndrome

15. Humans. Shiny things. Has always
been worryingly common in digital
marketing

16. And cutting corners

17. And it goes a little bit like this

26. AI

27. ChatGPT

29. Bing

31. Bard

33. Machines guessing based on a lot of
patterns

37. Machines guessing based on a lot of
patterns

38. Test it on things you know about

48. Is it good for SEO?

49. Bit up for debate at the moment

54. It works until it doesn’t

55. Grumpy Wayne…

62. Sitewide

64. Deja Vu

66. But what CAN WE use it for?

69. Excel formulas are quite good

71. STARTING outlines for blog posts

73. REGEX for digging around in GSC

75. User stories for dev tickets

77. Your personal keyword research
ASSISTANT

79. ASSISTANT!!

80. Generating Meta Descriptions in Bulk

81. https://www.blog.nimitkapoor.com/free-tools/meta-descriptions-in-bulk-gpt-3/

82. Generating Alt Tags in Bulk

83. https://www.seotraininglondon.org/gpt3-alt-tag-generator/

84. There are gonna be loads of these
popping up

85. Please, please, please, pinch of salt

86. There are some tools that have been
on the market for a while

88. And understand what you’re doing…

89. But beware…

92. Enough examples

93. When you make it easy on your mind
your ideas are powerful

94. Remember this?

96. Bit lazy, wasn’t it?

97. Needs human input

98. Everything I’ve mentioned today does

104. AI is just a tool, its your assistant

105. Remember the magpies?

116. Thank you
hello@thedigitalmaze.com
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