In the coming years, emerging technologies, such as artificial intelligence, machine learning, cognitive analytics and natural language generation, will have a profound impact on our society, organisations and lives. This is big news for the communications profession. The way we work and the role we play in our organisations is set for a major re-boot. This paper seeks to spark a discussion about three questions. What is the potential impact of automation on the organisations we support? How will automation change the way communicators perform their roles? And what can communicators do today to build the organisations of tomorrow?