10 Steps To Start Blogging Today by Wayne Chen. Super easy for interns, marketers, digital marketing, and executives.

1. 10
Steps
To
Start
Blogging
By:
Wayne
Chen
©
Wayne
Chen
2012

2. 1.
Keep
it
Simple
• Content
relevant
• Too
much
vs.
Too
Li<le
• Don’t
be
too
impressive
• Clarity
• Easy
to
understand
• RevisiDng
• Point
driven
• Don’t
beat
around
the
bush
©
Wayne
Chen
2012

3. 2.
Interactive
• Be
available
for
your
readers
• Feedback
form
• Contact
email
• Timely
response
• Appreciate
• Blogging
schedule
• Time
period
between
arDcles
©
Wayne
Chen
2012

4. 3.
Who
are
you?
• Person
vs.
Anonymous
• About
Page
• Who
you
are?
• What
are
you
wriDng?
• Personalize
your
blog
and
connect
©
Wayne
Chen
2012

5. 4.
Navigation
• Site
• Flat
vs.
Hierarchical
• Content
search
• Reduce
clicks
and
scrolling
• IntuiDve
• Links
must
work
• Mobile
friendly
• Rethink
on
the
goal
readers
• Email
blasts
©
Wayne
Chen
2012

6. 5.
Look
&
Feel
• Colors
signify
feeling
• A<racDve
and
calm
• Don’t
over
complicate
• Pick
your
theme
wisely
• Free
vs.
$$
©
Wayne
Chen
2012

7. 6.
Expertise
• Be
the
expert
to
your
readers
• Recommend
• Promote
based
on
experience
• Bad
recommendaDons
issues
• Offer
quick
and
insighWul
Dps
• How-­‐to
• Videos
and
podcasts
©
Wayne
Chen
2012

8. 7.
Harness
Social
Media
• Social
Network
• Share
• Socialize
• Everywhere
• Opt-­‐in
• IdenDfy
best
plaWorms
for
you
• Relevant
©
Wayne
Chen
2012

9. 8.
Advertise
• Balance
the
ads
• Too
many
=
ugly
• Irrelevant
=
annoying
• Promote
on
site
and
email
• Try
to
be
selecDve
for
your
readers
©
Wayne
Chen
2012

10. 9.
Give
A
Little
• Offer
free
product
and
promo
• CauDons
of
offers
• Quick
and
easy
• Offer
memberships
or
trial
periods
• What
is
in
it
for
me?
• Level
of
effort
©
Wayne
Chen
2012

11. 10.
Blog
Tips
• Select
pre-­‐made
over
customizable
• WordPress,
Joomla,
Blogger,
and
more
• Guest
blogging
• Free
and
drivers
traffic
and
exposure
• Share
relevant
thought
leaderships
or
ebooks
• Be
consistent
across
plaWorms
• Organize
blog
tags
• Track
traffic
and
path
©
Wayne
Chen
2012