The SDGs can provide a globally accepted framework for public private CSR partnerships and collaboration. This keynote, presented at the Arabia CSR Forum 2016 in Dubai, outlines the potential and how to begin the process. To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.

1. Sustainable Development Goals
A framework for multi-sector
CSR partnerships and value creation
Presented by
Wayne Dunn
President & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)
wayne@csrtraininginstitute.com
Plenary Panel Presentation
Arabia CSR Forum 2016
Oct 19-20
Dubai, UAE

2. Who/What is
• Canadian based with global delivery
(focus on Gulf Region and Africa)
• Global faculty team of 45+ professionals
and experts
• Trained hundreds of executives, leaders
and practitioners in CSR Strategy and
Practice
• Focus on CSR strategy, Value Creation
and Impact
• Public programs and customized
corporate and organizational programs
• Consulting and strategic assignments
• Partnership with Canadian University of
Dubai
• Upcoming programs in Dubai and
globally
• Newsletter & Updates
http://bit.ly/CSR-SignUp
Wayne Dunn
• Founder & President of CSR Training Institute
• Master of Science in Management, Stanford Business
School
• Former Professor of Practice in CSR, McGill University
• Chairman of Ta’atheer 2016, MENA CSR & Social
Impact Summit
• 25+ years of practical CSR experience (40+ countries,
every continent, public and private sector
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World
Bank Development Innovation Award, Stanford Case
Study, etc.)
• Advisor to corporations, governments, NGOs and
international organizations
• Consulted across industries, geographies and sectors
on CSR, sustainability, strategy and operations
• CSR Awards Jury duty throughout MENA & Africa

3. Overview
• CSR & Value
• MDGs, SDGs & CSR
• SDGs – framework for
aligning environmental
stewardship, societal and
business value
• Some quick examples
• Simple analysis framework

4. Strategic CSR / Shared Value
VALUE: for shareholders and society
CSR is NOT only about business giving to society
CSR is NOT only about business PR, Marketing &
Social License
CSR and Shared Value should be about creating business
value AND social value.
About aligning and balancing shareholder, societal and
environmental interests.
Effective CSR balances the interests of shareholders and
society making both stronger and more sustainable

5. Arabia CSR (traditional)
• Long history of support
to community and
society (pre-dates
modern CSR)
• Often done quietly with
little or no credit sought
• Charitable &
philanthropic approach
• Inconsistent connection
to business value
Business
Value
Creation
CSR Activities
Social Value
Environmental
Shareholder
Value
Zero Sum
Model

6. MDGs, SDGs & CSR
Global development
framework
• Education
• Health
• Poverty alleviation
• Gender
• Environment
• Partnerships
• Equity & justice
Social value investments
of business
• Education
• Health
• Poverty alleviation
• Gender
• Environment
• Partnerships
• Equity & justice

7. Sustainable Development Goals
A framework for aligning social value & shareholder value

8. SDG Impacts (some)Business Value
• Unique market
positioning
• Appeals to growing
market segment
• Optimization of operating,
environment and capital
costs

9. SDG Impacts (some)Business Value
• Reduced capital cost (est.
over $1 billion)
• Reduced operating costs
• Optimization of operating,
environment and capital
costs

10. • Well rounded suite of
programs
• Support to societal needs (rural
health clinics, donation
shortcode, etc.)
• Supporting and driving
technology (leveraging core
business strengths and interests)
• Supporting national priorities
(Saudization)
• Value created
• Shareholders
• Society
• Industry
• Government
Saudi Telecom Company
Sustainable Development Goal Analysis
SDG Impacts (some)

11. Alignment & Optimization
not Zero Sum
Business
Value
Creation
CSR Activities
Social Value
Environmental
Shareholder
Value
Zero Sum
Model
1 + 1 = 3

12. Analyzing/Reporting on SDG impact
Activity 1 Activity 2 Activity 3 Activity 4
1. Poverty
2. Hunger
3. Health &
Wellbeing
4. Education
5. Gender
6. Water
Sanitation
7. Affordable,
clean Energy
8. Economic
growth
9. Industry,
innovation,
infrastructure
• Simple matrix analysis
• Will help understand alignment &
synergy
• Align and optimize societal and
business value
• Effective internal and external
communications
• Framework for public private
partnerships

13. Summary
• CSR & Value
• MDGs, SDGs & CSR
• SDGs – framework for
aligning environmental
stewardship, societal and
business value
• Some quick examples
• Simple analysis framework
1 + 1 = 3

14. info@csrtraininginstitute.com for more information

15. Thank you for listening
Questions & Follow-up
Wayne Dunn
President & Founder, CSR Training Institute
Former Professor of Practice in CSR, McGill University
wayne@csrtraininginstitute.com
www.csrtraininginstitute.com
WhatsApp +1.250.701.6088