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Project co-funded by the European
Commission within the 7th Framework
Program (Grant Agreement No. 619660)
BUSINESS MODELS AND EXPLOITATION
SANDER SMIT | BM-CHANGE

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OUTLINE
▶Business model design process
▶Exploitation pilot infra
▶Exploitable results
▶Conclusion

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BUSINESS MODEL DESIGN PROCESS
Waternomics
Exploitable
Results

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BUSINESS MODEL DESIGN PROCESS
Idea designed Problem-Solution fit Problem-Market fit
Customer Discovery Customer Validation
prototyped assessed validated validated
IDEATION ASSESSING VALIDATING ASSUMPTIONS VALIDATING CUSTOMERS
Source: Strategyzer ©

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STARTING POINT SUSTAINABLE RESULTS
Exploitable results
Waternomics Platform
Flow meter
Acoustic Leak Detector
FDD
Methodology
Drought Monitor
Training
Marketplace
Pilot infrastructure
Linate
Thermi
NUI-Galway NEB
CnaC

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EXPLOITATION PILOT INFRA

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Control X X
Maintenance X X
Simulation X X
Decision support X
Fair billing X X
Awareness X X X X
Education X X X X
Reputation X X X
Cost reduction X X
Energy reduction X
VALUE OF SMART WATER IN PILOTS

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DISENTANGLING PILOT INFRA
pilots

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POST-PROJECT PLANS PILOT INFRA
Linate
Positive response from management
Integrate platform in daily operations
Plan to install platform also at Malpensa Airport
External partner for platform support
Thermi
Municipality positive about concept
Households will be offered to continue on a
voluntary basis
Discussions about service model ongoing
NUI-Galway
University adopts platform for education and future
research
Plan to expand to other buildings on the campus
Galway City council recognises business potential
of platform
CnaC
Infrastructure integrated in building
pilots

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EXPLOITABLE RESULTS

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MARKETPLACE + METHODOLOGY
Collaborative exploitation by ULTRA4 & R2M
• Developing new proposition based on Marketplace and Methodology
• Offered on a Smart Water as a Service basis,
• Targeting industries and public buildings in southern Europe
• Looking for funding for commercialisation proposition
+

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ACOUSTIC LEAK DETECTION
Follow up research by UNESCO-IHE & TU-DELFT
• Further research on microphone and analytical software
• Use of fingerprinting techniques for tracking of water appliances
• Test in different environments
• Partner VTEC interested in research results (low cost sensor)

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SMART BUILDING PLATFORM
Smart building platform
• Waternomics sensors and applications basis for collaboration Simaxx
• Integration of Waternomics applications in Simaxx’s smart building
platform
• Pilot defined with S-Clusiv business centre in the Netherlands
• Looking for funding commercialisation activities
+

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IOT-PLATFORM
Spin-off company iSENSIT
• IoT platform technical basis for iSensit, a spin-off from VTEC
• Platform extended with additional sensors (accelerometers, gyroscopes,
temperature, humidity… )
• New propositions for fitness and health of working force
• Currently 8 FTE working for iSensit

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CONCLUSION

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CONCLUSION
Waternomics showed that a Smart Water System does create end-user
value
There is no one size fits all solution. Context matters. Value propositions
and business models need to be designed specifically for selected target
customer groups.
Project results are basis for follow-up research and new business initiatives

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waternomics.eu @waternomics_eu

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This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no
619660.
waternomics.eu @waternomics_eu
This project is member of and