1. Case Study | Retail | Olfactory Marketing
The Challenge
A&F was promoting its top-selling
cologne, Fierce, by spraying it
throughout their stores. This was
lifting fragrance sales, but associates
were required to spray every 30
minutes, saturating themselves in
fragrance and wasting valuable time.
prolitec.com

2. Case Study | Retail | Olfactory Marketing
The Solution
Step 1: Formulate Fierce for
safe airborne diffusion
prolitec.com

3. Case Study | Retail | Olfactory Marketing
The Solution
Step 1: Formulate Fierce for
safe airborne diffusion
Step 2: Install 5-6 Prolitec direct
delivery units, one for each room in
the store
prolitec.com

4. Case Study | Retail | Olfactory Marketing
The Result
Step 1: Formulate Fierce for
safe airborne diffusion
Step 2: Install 4-6 Prolitec direct
delivery units, one for each room in
the store
Result: A safe, uniform scent effect
from the entrance to the back of the
store. Following rollout to the entire
360+ store chain, Fierce has become
the #1 selling men’s cologne in the
prolitec.com
world.