1. Shareholder Value vs. Corporate Social
Responsibility
Warren Te Brugge,
CEO & Founder, Manzimvula® Ventures, Inc.
19 April 2012 1

2. Shareholder
Value
vs.
Corporate
Social
Responsibility
The
Purposeful
Path
to
Sustainability™
Warren
Te
Brugge
CEO
&
Founder
Manzimvula
Ventures,
Inc.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

3. Defining
Shareholder
Value
“For
a
publicly
traded
company,
shareholder
value
can
be
seen
as
the
value
reflected
in
the
stock
price
as
a
mulZple
of
the
aggregate
value
of
the
company
today.”
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

4. Extending
the
definiZon
If
we
agree
that
shareholder
value
and
specifically
the
share
value
results
in
a
mulZple
of
the
current
value
of
the
company,
then
by
extension
what
we
are
really
saying
is
that
what
is
important
to
most
shareholders
is
the
future
value
of
the
company.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

5. ‘Redefining’
Shareholder
Value
• In
redefining
Shareholder
Value
should
consider
all
of
what
we
believe
that
value
actually
represents.
• OrganizaZons
can
create
added
value
by
se`ng
the
right
expectaZons
of
future
value
– not
only
through
their
product
or
service,
business
strategies,
and
markeZng
and
communicaZons;
– addiZonal
value
by
having
decision-­‐making
be
reflected
in
their
acZons
in
their
broader
organizaZonal
communiZes.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

6. Understanding
Future
Value
What
are
the
factors
that
create
future
value?
Short
term
value:
Is
it
merely
maximizing
profitability?
Long
term
value:
is
it
in
fact
sustaining
the
long
term
value
of
the
company
so
that
the
organizaZon
remains
acZve
and
viable
well
into
the
future?
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

7. Long-­‐term
Value
• When
we
focus
on
long-­‐term
benefits
and
value
we
step
into
the
area
of
creaZng
a
legacy
• How
is
legacy
defined?
– something
that
is
sustained
beyond
our
own
limited
life
span
and
that
of
a
number
of
generaZons
in
the
future
in
fact.
– Something
that
is
seen
as
valuable
by
future
generaZons
looking
back
– Legacy
is
a
gid
from
the
past.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

8. Meaningful
and
Material
• Engaging
community
and
creaZng
true
involvement
– Do
something
meaningful
and
in
fact,
significantly
material
– Measure
it
differently
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

9. Take
steps
to
create
value
The
Purposeful
Path
to
Sustainability™
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

10. Sustainability
is
a
Journey,
Not
a
DesZnaZon
“Truly
sustainable
organizaZons
give
rise
to
environments
that
nurture
innovaZon;
Environments
that
look
to
long-­‐term
gains
versus
short-­‐term
results”
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

11. …the
Journey
“By
nurturing
InnovaZon
we
manage
resources
into
the
future
to
create
a
new
definiZon
of
success
as
we
engage
a
broader
community.
The
journey
takes
energy
and
commitment
as
the
organizaZon
re-­‐evaluates
its
purpose,
guiding
principles
and
its
future
value
in
the
world.”
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

12. Sustainability
–
A
DefiniZon
In
1987
the
Brundtland
Report,
also
known
as
Our
common
future,
defined
sustainability
as:
"development
that
meets
the
needs
of
the
present
without
compromising
the
ability
of
future
generaZons
to
meet
their
own
needs."
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

13. The
Goal
of
Sustainability
“The
goal
is
to
create
a
legacy
and
culture
of
sustainability
that
engages
every
level
of
the
supply
chain
—every
internal
department,
all
external
partners
and
suppliers,
stakeholders,
shareholders
and
everyone
connected
to
them
to
create
sustainable
future
value.”
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

14. The
Real
Cost
of
Sustainability
“The
reality
we
live
in
and
the
real
cost
of
sustainability
does
not
come
from
embarking
on
a
Path
to
Sustainability;
the
real
cost
will
come
to
organizaZons
that
do
not
embark
on
the
journey
as
they
falter,
Zed
to
operaZng
standards
of
an
outdated
century.”
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

15. Understanding
the
now…
“Knowing
where
we
came
from
and
why
we
do
things,
not
only
how
we
do
things,
transforms
culture
and
empowers
communiZes,
allowing
organizaZons
to
take
advantage
of
opportuniZes.”
Where
are
you/your
organizaZon
starZng
from?
What
does
it
look
like,
feel
like
today?
How
do
you
contribute?
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

16. The
results
of
creaZng
a
Sustainable
Environment
IniZaZves,
operaZons
and
enterprise
that
can
sustainably
manage
limited
resources
not
only
survive
but
thrive
as
a
self-­‐aware
community
focused
on
mutual
benefit.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

17. Change
from
within
The
journey
along
a
path
to
sustainability
is
ulZmately
about
understanding
the
true
values
of
the
organizaZonal
community
and
engaging
culture
where
guiding
principles
align
internally
and
externally.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

18. Guiding
Principles
|
Alignment
Alignment
starts
at
the
top
but
it
cannot
be
imposed
by
the
leadership.
Understanding
and
accepZng
that
every
organizaZon
is
the
sum
of
a
complex
and
diverse
environment
that
includes
internal
and
external
communiZes
is
key.
CreaZng
organizaZonal
alignment
with
exisZng
cultural
community
guiding
principles
creates
synergy.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

19. The
IntegraZve
Strategy
Approach™
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

20. The
five
P’s
Five
Ps
of
sustainability
balances
people,
planet
and
profit,
while
engaging
communiZes—poliZcal
or
corporate—to
see
their
day-­‐to-­‐day
work
in
a
broader
context,
and
energizing
them
to
pursue
the
grand
vision.
Shiding
mindsets
requires
more
than
raZonal
arguments.
Minds
are
changed
when
people
and
communiZes
see
a
vision
of
a
berer
life
(purpose)
and
are
inspired
to
pursue
it
(passion).
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

21. The
OrganizaZonal
Community
Seeing
beyond
the
sum
of
the
whole
and
taking
a
deeper
look
–
Aligns
values.
As
we
‘Live’
and
act
in
alignment
with
guiding
principles
we
inherently
forge
longer-­‐term
relaZonships
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

22. A
Culture
of
Achievement
UlZmately
an
a`tude
of
listening
is
development
within
a
culture
of
InnovaZon
and
CreaZvity
that
ignites
and
supports
Buy-­‐in
and
support
across
the
team.
Decisions
flow
through
the
process
and
Input
&
Feedback
=
CollaboraZon
and
support
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

23. Monitoring
and
AdjusZng…
Challenge
yourself:
Work
with
client
communiZes
to
monitor
and
adjust
as
the
the
culture
develops
and
the
community
expands
to
embrace
community
further
and
further
out.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

24. Create
your
Path
A
path
to
Sustainability
can
posiZvely
affect
both
the
top
and
borom
lines
of
the
corporaZon,
concurrently
developing
and
stabilizing
the
organizaZonal
community
resulZng
in
a
purposeful
and
passionate
road
to
innovaZon.
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

25. Create
your
Path
When
do
you
as
a
Project
Manager
bring
and
consider
Sustainability,
Corporate
Social
Responsibility,
Community
Engagement
and
Community
Development
in
the
Project
Management
equaZon?
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

26. Create
your
Path
• Developing
the
Project
Charter
• Defining
Scope
• Strategy
• Coaching
and
Mentoring
• ReporZng
• Leadership
and
Management
• Closing
ACHIEVE
MORE
TOGETHER
©
2009-­‐2012
MANZIMVULA.
ALL
RIGHTS
RESERVED

27. Thank You for your Attention
• Q&A
• Contact Information:
Warren Te Brugge, CEO & Founder, Manzimvula® Ventures, Inc.
warren.tebrugge@manzimvula.com
Shareholder Value vs. Corporate Social Responsibility 27