Warren Knight 7 Steps To Using Social Media Marketing
7 Steps To Using Social Media Marketing HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight
Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & Flash sale Refer a friend Social integration Mobile platform Affiliate network “ The same product costs on average three times the cost to produce” - Tony from www.Komodo.co.uk
Why is Social Media Important for Internet Retailing? <ul><li>Social Media is about the importance of customers . </li></ul><ul><li>It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty . </li></ul><ul><li>You get honest feedback to build solutions that better meet the customers needs. </li></ul><ul><li>Understand the wants and needs of the customer, let them tell you. </li></ul>
THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &
So why are people really on Social Networks? <ul><li>23% of Twitter users follow businesses to find special promotions or sales </li></ul><ul><li>35% of people are more likely to buy liked items </li></ul><ul><li>25% of customers connect with brands on Facebook to receive discounts </li></ul><ul><li>22 million people have been driven to make a purchase based on a Facebook recommendation </li></ul><ul><li>Shoppers trust recommendations 3x more than online ads </li></ul><ul><li>36% will not buy without a discount of some kind </li></ul>
Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media, PR and Marketing activities are KEY STEP 1
LEAD Strategy Listen RSS Feeds # Hastags LinkedIn Advance Search Twitter Who To Follow Facebook YourOpenBook.org Blogs Websites Twitter Google.news Cragslist Wikipedia STEP 4
Experiment Hootsuite Social Automation LEAD Strategy SEO Bit.ly STEP 5
Apply LEAD Strategy Share : Article, link information that aligns with what you are trying to achieve Advice : As an expert you should offer advice Engage : Industry. Follow them, re-tweet their posts or events and engage in conversations Have fun : Be funny - send links to relevant funny articles Special Offer : Send information about a special offer, promotion, event Start 3 - 5 tweets a day - Scheduled using Hootsuite 1 Post a day Pictures : 3 Images at a time Video : Link to a video you have placed on YouTube Press Release : Take a picture and load or link to online article Add Value : Talk around the business and add value to your audience Competitions : Run a competition Poll : Find out what your customer want STEP 6
Social Media Analytics Develop LEAD Strategy STEP 7 Measuring Social Media Effectiveness & Engagement
<ul><li>All Media Must Be Digital </li></ul><ul><li>To build brand advocates and engage ...It must be mobile. </li></ul><ul><li>It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks </li></ul><ul><li>It must be easy to access Slidshare (Powerpoint), Sribd (PDF) YouTube (Video) </li></ul><ul><li>It must do more than simply being a digital version of the traditional message </li></ul><ul><li>It must be able to make itself more shareable, findable and social </li></ul><ul><li>Where there is value, there are consumers willing to share it. </li></ul>
Case Study Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively
United Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR
2 HOUR SOCIAL MEDIA TRAINING <ul><li>3 MONTH STRATEGY </li></ul><ul><li>TOOLS TO ANALYTICS </li></ul><ul><li>MAKE YOUR BUSINESS MORE SOCIAL </li></ul><ul><li>GLOOPLE </li></ul>COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course COMPLIMENTARY 7 Day E-course
Warren Knight www.warrenknight.co.uk Warren Knight e: email@example.com t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media Training - Mentoring - Consultancy
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