Social Media Workshop 2012
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I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day. Part 1: What is Social Media and Why Does Your Business Need It? Part 2: Define the Business Goals and Social Media Tactics and Metrics Part 3: Training on Social Networks and the Tools Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses" Part 5: Social Media Marketing LEAD Strategies and Business Integration Part 6: Calls to Action and Accountability Part 7: Feedback Form - To Fill Out of the Days Experience
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Social Media Workshop 2012
- 1. Masterclass in Social Media Warren Knight Speaker / Author / Consultant CEO, co-founder of Gloople 20 years Sales & Marketing 5 years Social Media Social Media for Business Sales Techniques for SME International Business “Please feel free to Tweet @wvrknight #wksm during this session”
- 2. Online store GroupBuy & Affiliate Social FlashSale network integration Peer to peer sharing Refer a friend discount Ratings & Mobile platform Embedded reviews Facebook store
- 3. Who are You?
- 4. Define Your Brand in 140 Characters 1. Who are your existing clients? Who are they? And why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? 2. Your competition Who are their current customers and who are your competitors targeting? Think of a niche market that they might be overlooking. 3. Analyse your product/service Write out a list of each feature of your product or service. Next to each feature, list the benefits they provide 4. Choose specific demographics who is most likely to buy it. Think about the following: • Age • Location • Gender • Income level • Education level • Marital or family status • Occupation • Ethnic background 5. Consider the psychology Psychology is more personal characteristics of a person including: • Personality • Attitudes • Values • Interests/hobbies • Lifestyles • Behaviour Determine how your product or service will fit into your target’s lifestyle.
- 6. Social Success Social Sales Social Marketing Social Customer Service Find Social forums, Listen and monitor - Engage with customers offer a blogs, social sites & Brand, Market and support channel for their issue groups Competition Encourage ‘one and done’ fast Tune in – Listen to the Start dialogues – come response to tweets & Facebook conversations. Set up out and meet people Google alerts, join Automate social listening groups and forums, use Identify influencers – let LinkedIn, follow Twitter people inside, through Maximise your knowledge conversations blog posts, tweets make it easy for customer- facing people to access your Socialise your CRM – Make it easy for people to expertise Integrate social profiles share your content – social commerce trust Social-enable your online Track social-driven support portal – rewarding sales – measure the Use tools that share best users who help other users return on your social practice Integrate all channels investment
- 7. Monitor
- 8. Twitter 450+ Million users 1,500 x 1,300 Pixels search.twitter.com/advance
- 9. Facebook Facebook Search http://fbsearch.us Timeline: 851 x 315 Pixels Profile Picture: 160 x 160 Pixels http://www.facebook.com/username/
- 10. Google+ 170+ Million users Google Places
- 11. YouTube 1100 x 2000 Pixels Image 350-450 https://ads.youtube.com/keyword_tool
- 13. LinkedIn Profile 100% •Headshot •Headline (Keywords) •Summary 150+ Million users Top of LinkedIn 1. Headline 2. Work Experience 3. Past Experience 4. Summary 5. Specialities
- 14. Mobile Instagram
- 15. Hootsuite
- 16. Best Practice 5 a Day Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles Special Offer: Send information about a special offer, promotion, event 1 Post a Day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article 1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
- 17. Feedback Form Consultancy / Training / Mentoring Tell us What You Think