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Evolution and Consumption Geoffrey Miller Evolutionary Psychology  University of New Mexico gfmiller@unm.edu
Conspicuous consumption: Display elite wealth & taste?
But no elites in prehistory …
Evolutionary consumer psychology
Products Practical: survival commodities Pleasure premium: private vices Display premium: everything else
‘Consumption’			‘Display’
Displays to: Attract mates Deter rivals Impress parents
Display principles Conspicuous: ,[object Object]
precision (typicality, symmetry, repetition, fit, finish)
creativity (novelty, utility, symbolism)
reputation (status, fame, brand),[object Object]
Openness
Conscientiousness
Agreeableness
Stability
ExtraversionAll are: ,[object Object]
Genetically heritable

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