Expansion: E-commerce future bright in Pakistan
Pakistan is one of the fastest emerging e-commerce markets in the region.
The level of trust global online groups are showing in the talents of the Pakistani youth and the e-commerce industry here suggests that, in the near future, it is likely to hold a significant share in Pakistan’s economy.
Mr. Khan said that the online transaction ratio will surge once the use of plastic money becomes common and the number of smartphone users also increase with the introduction of 3G and 4G services.
The exercise for online shopping via different portals for convenient shopping is increasing with each passing day. E-commerce is now spreading and is creating its share in the overall retail segment, with small, medium and large-scale retailers becoming eager to sell their products via such portals.