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Business communication
What is communication

Communication is defined as “The flow of material
information perception, understanding and imagina...
Components of communication

 Sender/ encoder
 Message
 Medium
 Receiver/ decoder

 Feedback
Business communication

• Business communication means, “Flow of
information ,perception etc. either within a
business org...
• Business communication differs from other types of
communication not by meaning, but by its objectives.
• Communication ...
Inward and outward business
communication
Inward:
 This is the information, which the organization receives from external...
types of business communication
Inward communication

Outward communication

 Government

 Advertisements

 Suppliers

...
Crises communication

A type of communication designed to protect the individual,
company or organization facing a public ...
Need for Crises communication
 Investigation from government agencies

 Environmental regulations
 Legal, ethical or fi...
Features of crises communication
 Crises communication is basically the prevention of the situation
before they accelerat...
Internal and external organizational
communication
Internal
 Setting goals and objectives (customer services,
product qua...
Channels of business communication
In organizations, communication flows/ works in specific
paths or channels.

• Communi...
• Communication between departments and
functions is known as Lateral communication
Vertical/Lateral Communication
Principles of business communication

 For transmitting effective written or oral messages, Certain principles must be fo...
7Cs of Communication
 1.Completeness
2.Conciseness
3.Clarity
4.Correctness
5.Consideration
6.Courtesy
7.Concreteness
Completeness

 Every communication must be complete and adequate.
Incomplete messages keep the receiver guessing, create ...
Conciseness

 In business communication, you should be brief and be able to
say whatever you have to say in fewest possib...
Clarity

 Your message should be clear and unambiguous:
 1. Choose short, familiar, conversational words.
2. Construct e...
Correctness
 . The term correctness as applied to business messages means right level of

language and accuracy of facts,...
Consideration

 Consideration means to keep the audience and the reader in your mind while
preparing the message. Conside...
Courtesy
 You should be courteous enough to make your message smooth and deliver it
the way others can easily comprehend....
Concreteness

 • Communicating concretely means being specific, definite,
and vivid rather than vague and general.
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7 C's of communication

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7 C's of communication

  1. 1. Business communication
  2. 2. What is communication Communication is defined as “The flow of material information perception, understanding and imagination among various parties”.
  3. 3. Components of communication  Sender/ encoder  Message  Medium  Receiver/ decoder  Feedback
  4. 4. Business communication • Business communication means, “Flow of information ,perception etc. either within a business organization or outside the organization among different parties.
  5. 5. • Business communication differs from other types of communication not by meaning, but by its objectives. • Communication is important because it is about how information is sent and received within firms
  6. 6. Inward and outward business communication Inward:  This is the information, which the organization receives from external agencies. Outward: The communication maintained by the organization/firm with the outside world in order to ensure the market stability of the business.
  7. 7. types of business communication Inward communication Outward communication  Government  Advertisements  Suppliers  Public relations  Customers  Tenders  Competitors  Letters  Shareholders  Telephonic conversations  Media  Emails  Other organizations  Notices
  8. 8. Crises communication A type of communication designed to protect the individual, company or organization facing a public challenge or some internal/external loss to its reputation.
  9. 9. Need for Crises communication  Investigation from government agencies  Environmental regulations  Legal, ethical or financial issues  Decrease in annual profit  Infra structural disaster
  10. 10. Features of crises communication  Crises communication is basically the prevention of the situation before they accelerate the full blown disaster/crises. Its basic features are as follows:  Quick , efficient and effective response  Maintenance of positive image  Maintenance of emergency technological requirements  Handling the outside communication e.g. media and news agencies
  11. 11. Internal and external organizational communication Internal  Setting goals and objectives (customer services, product quality, employees satisfaction and market dominance etc) external  Hiring the employees ( advertising the vacancies, receiving the applications, interview calls, conducting interviews)  Making and implementing decision.   Appraisal of whether the desired outcome is being achieved ( manual papers, reports, computers) Dealing with customers through brochurs, sale calls and proposals.  Manufacturing the products( purchasing raw material, distributing to the working class, marketing is done through effective communication) Negotiating with suppliers and franchisers for specific requirements and demands ( filling out loan applications for the lenders.  Informing the investors through balance sheets, income statements and ratio analysis  Interacting with the government ( communication of government rules, filling taxation forms and other documents).   Interaction between employer and employees ( applications, complaints about new policies and circulars, business meetings.
  12. 12. Channels of business communication In organizations, communication flows/ works in specific paths or channels. • Communication between managers and subordinates is known as vertical communication. • This is because the information flows up or down the hierarchy
  13. 13. • Communication between departments and functions is known as Lateral communication
  14. 14. Vertical/Lateral Communication
  15. 15. Principles of business communication  For transmitting effective written or oral messages, Certain principles must be followed. These principles are advocated by Francis J. Bergin provide guidelines for choice of content and style of presentation adapted to the purpose of the receiver of the message. These principles are also called 7 Cs of communication.
  16. 16. 7Cs of Communication  1.Completeness 2.Conciseness 3.Clarity 4.Correctness 5.Consideration 6.Courtesy 7.Concreteness
  17. 17. Completeness  Every communication must be complete and adequate. Incomplete messages keep the receiver guessing, create misunderstanding and delay actions.  Every person should, therefore, be provided with all the required facts and figures.
  18. 18. Conciseness  In business communication, you should be brief and be able to say whatever you have to say in fewest possible words because:  . A concise message saves time and expense for both sender and receiver.  concise messages are inherently more interesting to recipients as they avoid unnecessary information.
  19. 19. Clarity  Your message should be clear and unambiguous:  1. Choose short, familiar, conversational words. 2. Construct effective sentences and paragraphs. 3. Achieve appropriate readability (and listenability). 4. Include examples, illustrations, and other visual aids, when desirable.
  20. 20. Correctness  . The term correctness as applied to business messages means right level of language and accuracy of facts, figures and words. 1. If the information is not correctly conveyed, the sender will lose credibility. 2. superiors will vitiate decision making process. 3. outsiders will spoil the public image of the firm. 4. To convey correct messages, grammatical errors should also be avoided.
  21. 21. Consideration  Consideration means to keep the audience and the reader in your mind while preparing the message. Consider yourself at their place:  their desires, problems, circumstances, emotions, and probable reactions to your request.  handle the matter from their point of view This thoughtful consideration is also called "you-attitude
  22. 22. Courtesy  You should be courteous enough to make your message smooth and deliver it the way others can easily comprehend.  • Courteous messages help  to strengthen present business friendships, as well as make new friend  Be sincerely tactful, thoughtful, and appreciative. • Omit expressions that irritate, hurt, or belittle. • Grant and apologize good-naturedly.
  23. 23. Concreteness  • Communicating concretely means being specific, definite, and vivid rather than vague and general.

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