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10 SEO Tips for Your
   Local Business
Tip #1
Claim Your Business on Local
Directories and Review Sites
            Claim Your Business on Local
             Directories and Review Sites
               Google+ Local
               Yahoo
               Bing
               Yelp
               Merchant Circle
               And over 500 others
Tip #2

Use the Same Business Name, Address, and
     Phone Number Across the Board
                  This includes your website, your local
                   directory listings, and your social
                   media pages

                  Multiple locations need to have
                   separate online properties for each
                   location
Tip #3

Use a Local Phone Number on Your Website

                Avoid using ONLY a toll-free number
                 on your website

                A local number helps the search
                 engines verify your location, which is
                 crucial for businesses trying to capture
                 local customers
Tip #4

Use Your Location in the Optimization Process

                If you want to attract “local” consumers, you
                 should include geographic terms in your
                 optimization, such as your city and state

                This tells the search engines exactly where you
                 are located and helps to draw in local, targeted
                 traffic
Tip #5

Ask Your Customers for Reviews

              Most consumers today go online to
               find local products and/or services

              The more reviews your business has,
               the more credible you are in the eyes
               of local consumers
Tip #6

Get Links from Local Sources

             Helps improve the strength of your
              website in terms of local SEO

             Allows you to network with peers in
              your local area and open up new
              opportunities
Tip #7

Add Fresh, Unique Content to
   Your Site Consistently
           Search engines LOVE fresh, unique
            content and reward you for having it

           Add a blog to your website and post to it
            often

           Post news, business announcements,
            helpful tips, and more
Tip #8

Include Keywords in Your Website Page Titles

                Every page of your website can be indexed by
                 the search engines

                Include some of the popular keyword terms that
                 local consumers type into the search engines
                 when looking for your type of product or service
Tip #9

Make Sure You Use the Right Keywords

            Don’t “guess” which keywords you should focus
             on in your local SEO efforts

            Use a keyword tool to help you see exactly
             which keywords are being searched for the
             most and build around those terms
Tip #10

Keep Branding Tight

   Use the exact same name for all of your online
    properties in order to get a strong, solid online
    brand

   Even if you operate under different businesses
    names, choose one and focus on that for the
    best results

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10 Tips for Local SEO - Search Marketing Illinois

  • 1. 10 SEO Tips for Your Local Business
  • 2. Tip #1 Claim Your Business on Local Directories and Review Sites  Claim Your Business on Local Directories and Review Sites  Google+ Local  Yahoo  Bing  Yelp  Merchant Circle  And over 500 others
  • 3. Tip #2 Use the Same Business Name, Address, and Phone Number Across the Board  This includes your website, your local directory listings, and your social media pages  Multiple locations need to have separate online properties for each location
  • 4. Tip #3 Use a Local Phone Number on Your Website  Avoid using ONLY a toll-free number on your website  A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers
  • 5. Tip #4 Use Your Location in the Optimization Process  If you want to attract “local” consumers, you should include geographic terms in your optimization, such as your city and state  This tells the search engines exactly where you are located and helps to draw in local, targeted traffic
  • 6. Tip #5 Ask Your Customers for Reviews  Most consumers today go online to find local products and/or services  The more reviews your business has, the more credible you are in the eyes of local consumers
  • 7. Tip #6 Get Links from Local Sources  Helps improve the strength of your website in terms of local SEO  Allows you to network with peers in your local area and open up new opportunities
  • 8. Tip #7 Add Fresh, Unique Content to Your Site Consistently  Search engines LOVE fresh, unique content and reward you for having it  Add a blog to your website and post to it often  Post news, business announcements, helpful tips, and more
  • 9. Tip #8 Include Keywords in Your Website Page Titles  Every page of your website can be indexed by the search engines  Include some of the popular keyword terms that local consumers type into the search engines when looking for your type of product or service
  • 10. Tip #9 Make Sure You Use the Right Keywords  Don’t “guess” which keywords you should focus on in your local SEO efforts  Use a keyword tool to help you see exactly which keywords are being searched for the most and build around those terms
  • 11. Tip #10 Keep Branding Tight  Use the exact same name for all of your online properties in order to get a strong, solid online brand  Even if you operate under different businesses names, choose one and focus on that for the best results