Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Marketing Chapter 02
1. Chapter 2: “Environment of Marketing” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st Century
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4. Environment of Marketing Uncontrollable Factors Independent Media Technology Economy Government Suppliers & Distributors Competition Consumers Controllable Factors Organization’s Level of Success or Failure in Reaching Its Objectives By Top Management By Marketing (1) (2) (3) (4) Feedback A - Total offering of the organization B - Impact of uncontrollable factors Adaptation (5) B A
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9. Functional Organizations Vice-President of Marketing Product Planning Manager Physical Distribution Manager Marketing Research Manager Promotion Manager Sales Manager Other Functional Managers
10. Product-Oriented Organizations Vice-President of Marketing Product Planning Manager Other Functional Managers Manager Product A Manager Product B Brand Manager 1 Brand Manager 2 Brand Manager 1 Brand Manager 2
11. Market-Oriented Organizations Vice-President of Marketing Sales Manager Other Functional Managers Regional Sales Manager East Regional Sales Manager North Regional Sales Manager West Regional Sales Manager South Sales Manager Final Consumers Sales Manager Organi- zational Consumers Sales Manager Final Consumers Sales Manager Organi- zational Consumers Sales Manager Final Consumers Sales Manager Organi- zational Consumers Sales Manager Final Consumers Sales Manager Organi- zational Consumers
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16. Gross Domestic Product (GDP) A country’s economic growth is reflected by changes in its GDP . GDP is the total annual value of goods and services produced in a country less net foreign investment .
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