This document outlines the key steps and concepts in developing a marketing plan. It discusses conducting market research to understand customers, analyzing the data collected, segmenting and targeting specific customer groups, determining product positioning compared to competitors, and selecting appropriate pricing, placement, and promotional strategies. The document provides examples and poses questions to engage participants in a marketing consultation session focused on guiding clients through developing an effective digital marketing plan.

1. W A L I D S A E D . C O M
Marketing
princebles
S e s s i o n 1

2. Time to get to know me a little.
18
50+
400+
1500+
Years
Companies
Project
Consultation

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your turn

5. Today
Marketing concepts
Marketing plan steps
Q&A

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Ad agencies fail clients in
shifting to digital marketing

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What BUSINESS means?
Commercial activity
its not about likes and branding

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What Marketing means?
Creating
communicating
delivering
1.
2.
3.
Value

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Which
phone
has
more
value?

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why to follow marketing?
competition
customer power
economical challenges.

12. 100%
Market research
ANALYSIS
PRODUCT
POSITIONING
TARGETING
SEGMENTATION
PRICE
PLACE
PROMOTION
Marketing plan steps

13. Market research

14. Marketing is becoming a battle
based on information than on
sales power.
- Philip Kotler

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What is marketing research ?
Gathering
Analyzing
1.
2.
Data

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A client ask you for
more information about
his customers.

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what is the objective?

18. The right person
Marketing research problems
The right questions

19. segmentation&targeting

20. Geographic B2B
Demographic
bases of segmentation

21. Segment attractive
Company resources
Targeting choices

22. Positioning

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Why should I buy from
you not from your
competitor?
Product
service
1.
2.

24. Product

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What do you think?

26. Price

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Should we say the price?

28. Place

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No parking

30. Promotion

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What do you think?

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What do you think?

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What do you think?

34. Analysis

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Mobile only

36. ‫صفحة‬ ٣٠ ‫في‬ ‫التسويق‬
Homework

37. THANK YOU
For listening to my talk