HR Summit and Expo 2011

The Middle East's The Middle East's Premier Annual Conference And Exhibition For Human Resource Professionals Register Before
Premier Annual Conference
22 September 2011
And Exhibition
And Save Up To
For Human Resource
US$ 2,497
Professionals
20 – 24 NOVEMBER 2011 • JUMEIRAH BEACH HOTEL, DUBAI, UAE

FIVE WAYS TO REGISTER
971-4-3352437 IIR Holdings Ltd. GCS/IIR Holdings Ltd.
P.O Box 21743 P.O Box 13977
971-4-3352438 Dubai, UAE Muharraq
Kingdom of Bahrain
www.hrsummitexpo.com
Driving Human Capital Development Through Strategic HR Leadership
register@iirme.com

Programme At A Glance

UNIQUE & STRATEGIC INSIGHTS FROM:
HR Summit And Expo 2011 20 November 21 November 22 November 23 November 24 November

Super Sunday Guru Day 
Main Summit Day 1 
Main Summit Day 2 
Post Summit Master Classes A and B 
Post Summit Master Classes C and D 

Please the session/s you wish to attend: A1142
DAYS Register before Register before Register after GURU GURU GURU SGS Group Emirates Investment Authority
September 22, 2011 October 20, 2011 October 20, 2011 DISCOUNTS AVAILABLE Tim Sanders Dr. Javier Bajer Adrian Gilpin Geoff Veldhuis Cora Koppe-Stahrenberg
FOR 2 OR MORE PEOPLE
ENTIRE EVENT
$4,799 $4,899 $4,999
 20 – 24 November 2011
A  or B   or D 
C
5 days
SAVE $2,497 SAVE $2,397 SAVE $2,297 CALL – 971 -4-3352483
2 Day Summit + 2
E-MAIL – a.watts@iirme.com
$4,099 $4,199 $4,299
 Masterclasses
A  or B   or D 
C
4 days
SAVE $1,198 SAVE $1,098 SAVE $998

Super Sunday Guru + 2 $3,799 $3,899 $3,999
Conference fees include documentation, luncheon and refresh-
 Day Summit
3 days
SAVE $899 SAVE $799 SAVE $699 ments. Delegates who attend all sessions will receive a Certificate
of Attendance.
2 Day Summit + 1
$3,399 $3,499 $3,599 PepsiCo Oman Insurance Company Beiersdorf Middle East Ernst & Young Fine Hygienic Paper
 Masterclass
    or D 
A B C
3 days
SAVE $599 SAVE $499 SAVE $399
All registrations are subject to our terms and conditions which
Greg Smith Abdul M. Al Jeaidi Rania Abi Raad Rachel Ellyard Peter Janho
are available at www.iirme.com/terms. Please read them as

INTERACTIVE & DYNAMIC:
$2,499 $2,599

NEW For 2011
2 Day Summit Only 2 Days $2,699 they include important information. By submitting your
SAVE $200 SAVE $100 registration you agree to be bound by the terms and conditions
in full.
$1,799 $1,899
 Guru Day Only 1 Day
SAVE $200 SAVE $100
$1,999
AND ONLY AT HR SUMMIT AND EXPO 2011:  Addressing 13 Core HR Competencies -
Payments
Pricing Promotions:
Leadership, strategy, motivation, engagement,
 Group Booking Discounts for full conference registrations up to 25%. A confirmation letter and invoice will be sent upon receipt of your Super Sunday Guru Day with Tim Sanders - Best Selling
 empowerment, diversity & inclusiveness, talent
 *No 2 discounts can be combined registration. Please note that full payment must be received prior
Workshops priced at $1299 but not separately bookable to the event. Only those delegates whose fees have been paid Author & People Centric Business Expert, Former Chief management, compensation and benefits, balanced
in full will be admitted to the event. You can pay by company
DELEGATE DETAILS cheques or bankers draft in Dirhams or US$. Please note that all Solutions Officer, Yahoo!, USA scorecard, coaching, retention and learning &
Name: ..............................................................................................................................................................................................................
US$ cheques and drafts should be drawn on a New York bank and
an extra amount of US$ 6 per payment should be added Peak Performance and Leadership Gurus –
 development
Job Title: ......................................................................................................... Email: .....................................................................................
to cover bank clearing charges. In any event payment must be
received not later than 48 hours before the Event. Entry to the
Exclusives with Dr. Javier Bajer and Adrian Gilpin  Extended Networking - Speaker-hosted lunch
Tel: ..................................................... Fax: .................................................... Mobile: ................................................................................
Event may be refused if payment in full is not received.
 Speakers representing 13 industries from 8
30+ tables, pre-event breakfast briefings, ladies’ discussion
Credit card payment
If you would like to pay by credit card, please tick here and a countries across 4 continents tables and 6+ hours of intimate meet-the-gurus and
Name: ..............................................................................................................................................................................................................
member of our team will contact you to take the details
 of the World’s Best Global Brands - Microsoft, Pepsi,
5 personal networking opportunities
Job Title: ......................................................................................................... Email: .....................................................................................
Cancellation Siemens, Yahoo! and Nivea  Live and State-of-the-Art voting and interactive
 of the Best Employers In The Middle East –
5 Q&A sessions
Tel: ..................................................... Fax: .................................................... Mobile: ................................................................................ If you are unable to attend, a substitute delegate will be welcome
in your place. Registrations cancelled more than 7 days before Microsoft Gulf, DHL, Oman Insurance, Fine Hygienic Paper and  Workplace Practicality built into every session
COMPANY DETAILS the Event are subject to a $200 administration charge. Registration
fees for registrations cancelled 7 days or less before the Event Bayt.com  Corporate Match-making for solutions and
Company: ............................................................................................................................................................................................................ must be paid in full. Substitutions are welcome at any time.
Special Strategic Business Leaders’ Panel with
 business development
Address: ................................................................................................................................................................................................................ Avoid Visa Delays - Book Now
Postcode: ................................................................................. Country: ...........................................................................................................
C-Level Executives discussing their leadership approach to APPLIED MASTERCLASSES: 23 – 24 November 2011
Delegates requiring visas should contact the hotel they wish to
stay at directly, as soon as possible. Visas for non-GCC nationals driving business results through their people A > Explosive People Development - Part 1
Tel: .............................................................................................. Fax: .................................................................................................................
may take several weeks to process. Concurrently running Expo with 40+ Exhibitors
 B > Aligning Talent with Corporate Strategy Using BSC
. of employees on your site:
No.
1000+ 500-999 250-499 50-249 0-49 YES, I would like to receive information about future events
All registrations are subject to acceptance by IIR which will be
confirmed to you in writing.
providing you with recruitment & talent management, training & C > Explosive People Development – Part 2
& services via e-mail .................................................................
Nature of your company's business: ..........................................
Due to unforeseen circumstances, the programme may change and IIR
development, e-learning and HR & employee services solutions D > 21st Century Leadership & High Performance
reserves the right to alter the venue and/or speakers or topics.
To assist us with future correspondence, please supply the following details:
Headline Sponsors Gold Sponsor Silver Sponsors
Event Venue:
Name of the Department Head: .....................................................................................................................................................................
Jumeirah Beach Hotel, Dubai, UAE
Department: ........................................................... Mobile: .......................................... Email: ....................................................................... Tel: +971 4 348 0000
Accommodation Details
We highly recommend you secure your room reservation at the Strategic Career Partner Media Partners
Training Manager: .............................................................................................................................................................................................
earliest to avoid last minute inconvenience. You can contact the
IIR Hospitality Desk for assistance on:
Department: ........................................................... Mobile: .......................................... Email: ......................................................................
Tel: +971-4-4072693 Fax: +971-4-4072517
Email: hospitality@iirme.com
Booking Contact: ................................................................................................................................................................................................

WK/RO BU33 HUMAN RESOURCES www.hrsummitexpo.com
J

Department: ........................................................... Mobile: .......................................... Email: ........................................................................
O

© Copyright I.I.R. HOLDINGS B.V.

The only HR Summit and Expo dedicated to driving human
capital development through strategic HR leadership

WHY? WHO? It is an easily demonstrated fact that human resources
Industries Represented are the backbone of every organisation seeking to
1. 93% new speakers for 2011 accomplish its corporate objectives, meet market
2. 30+ inspirational and motivational speakers demands and their “client’s” changing expectations. Your
workforce can no longer be considered an overhead
3. 25 practical sessions, debates, discussions and master classes that should be limited or reduced, but rather as capital
with direct workplace practicality built into each and every
– or “human capital” which is a vital asset that needs to
session
be well selected, protected and developed.
4. More than 24 hours of enhanced networking
opportunities over 5 days Now is the time to start fresh with new ways, strategies
and insights – learning from reflection of the past and
5. Authoritative speakers delivering best-practice from 13 using foresight to create a clear vision for the future.
different industries
Countries Represented Since its inception in 2003, the Middle East HR Summit
6. Speakers represent 8 countries across 4 continents is the premier annual conference and exhibition for
7. 7 award winning speakers from around the world human resource professionals and has firmly established
itself as the “must-attend” annual event among the
8. 5 days of fresh new strategies to the region’s most region’s leading HR professionals and practitioners.
challenging HR issues
As the importance of the professional HR department
9. 3 international HR gurus focusing on the strategic
nature of HR in the modern global economy
emerges as an essential part of every organisation,
delivering processes of how to set-up is critical,
10. 2 pre-summit breakfast briefings (by invitation only) especially for those who regularly understand, improve
and act accordingly.

This conference allows all of us to learn the lessons from the The most difficult, yet most important aspect is the
last three years and to discover how we have managed the crises. implementation of best practice. Implementation in
This conference, probably more than any other, should produce this part of the world is made even more difficult due
Follow us on:
the greatest opportunity for delegates to derive some real value to cultural diversity, attitude and behaviours. This year’s
from interactions with each other and with speakers. www.twitter.com/iirmiddleeast www.youtube.com/iirmiddleeast Summit will provide the critical training, information and
Tim Knight, Group Head of Compensation and Benefits, tools to get the most from your staff and ensure your
National Bank of Abu Dhabi www.facebook.com/iirmiddleeast IIR - Human Resources ME Group business is positioned for success.

Super Sunday!
Guru Day With Tim Sanders
Sunday, 20 November 2011
SUPER SUNDAY GURU Timings: Registration and morning coffee will be at 08.00. The session will run from 09.00 to 16.30 with two breaks for refreshments. Lunch will be served from 12.30-13.30.

The Super Sunday Guru Day is back by popular demand with Tim Sanders for this year! Since its inception 8 years ago, the Summit has delivered inspirational and industry leading guru speakers like Tom Peters, Marcus Buckingham,
Lynda Gratton and Chester Elton to the stage for one full day of innovative thinking, best practice sharing and intimate networking with the region’s HR elite. Like previous years, the Tim Sanders Guru Day will not disappoint.

It All Starts In HR!
During this day-long guru session, best-selling author and former Yahoo executive Tim Sanders will provide strategic insights and strong take-home practice values for HR leaders. During his career, he has led teams in sales,
marketing, operations, business development and human resources. He has worked globally and most recently led a leadership session for Nokia’s leaders in Dubai.

09.15 – 09.30 Welcome Address And Introduction 13.30 – 16.30 Part 2 – Arming HR Professionals With
What’s Being Said About Tim!
Nicola Lonergan, Corporate Development Manager, Relationship And Leadership Tools
Friends Provident International The afternoon session will arm HR professionals with
relationship and leadership tools to act on their strategic
I thank you for the ripple effect of caring and giving that
09.30 – 12.30 Part 1 – The Strategic Nature Of HR In value. Tim and his team have conducted vast research you’ve helped create. United Way thanks you
The Modern Global Economy into the area of Emotional Talent – the ability to create Beth Burkes, Vice President, United Way
Broken into 3 sections, Part 1 of the Super Sunday positive emotional experiences as a company, group or
Guru day will focus on the strategic nature of HR in individual. He will provide advice on: You were beyond fantastic. In one hour you propelled this
the modern global economy. Throughout the morning  Email etiquette group years ahead in our quest to instill the notions which you
session, Tim will:  Listening skills
 Friendly culture building
expound. I think you felt the energy from this group and can
 Demonstrate how HR is the key to corporate culture,
long thought of as the only sustainable competitive  Managing the mood state for engagement see that Colliers is built upon your concepts
advantage a company can possess. From staffing to Rick Kimball, Senior VP, Colliers International USA
on-boarding to succession planning, “the way things are Workplace Practicality: Leave Tim Sander’s Super Sunday Guru
done here” can be steered by HR even more than the Day with a new skill set that empowers you to bring out the best in Your passionate delivery on how to save the world at work
senior executives and corporate communications. your teams (and companies), drive innovation and productivity and
resolve issues between people while maintaining valuable relationships.
really resonated with our community and the opening general
 Provide data to demonstrate that in our new social
session will undoubtedly be one of our highest rated ever.Thank
media driven world, “the brand on the inside will
become the brand on the outside.” In other words, you for your message, your energy and your humanity
due to transparency, the company’s promise is driven Bruce MacMillan, CEO, Meeting Professionals International
by the people that work there, their moods and
sentiments Interesting Facts About Tim:
 Former Chief Solutions Officer at Yahoo! and later Want To Host Tim?
 Challenge HR to take the role of “Strategy Drivers,” Whether for your senior management team, a group of
whether the CEO initiative is service quality, their Leadership Coach
your most important clients or to entire sections of your
sustainability or innovation  time New York Times and international Best Selling Author
4 organisation – having one of the world’s leading business
 Tim’s books have been translated into a dozen languages thinkers present to an audience exclusively for your benefit can have a huge
12.30 – 13.30 Lunch And Networking Opportunity  Tim’s second book, The Likeability Factor was the basis for a PBS positive impact on your organisation or corporate brand.
television special (USA) Tim Sanders can reinvent your management team with his passion, energy and
 Saving the World at Work, his third book was named as one of the future thought. Business has evolved and the strategic nature of HR in the
top 30 business books of 2008 by Executive Soundview modern global economy continues to grow at unprecedented speeds.
 Tim’s work is frequently featured in the media, most recently in The To find out more about hosting Tim in-house, contact Leigh Kendall
New York Times on +971 4 407 2624 or cts@iirme.com

Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.hrsummitexpo.com

Meet Your Feature Gurus!
Register Before
22 September 2011
And Save Up To
US$ 2,497
Monday, 21 November 2011 & Tuesday, 22 November 2011
Monday, 21 November 2011 Tuesday, 22 November 2011
09.00 – 10.30 09.00 – 10.30
Dr. Javier Bajer, Founding CEO, Adrian Gilpin, Chairman,
The Talent Foundation, UK Institute of Human Development, UK

Unlocking Leadership Talent: Developing Peak Performance And Inspired Enterprise:
Extraordinary Leadership At Scale Exploiting The Potential Of Your People
Dr. Javier Bajer works closely with Boards of global organisations such as Shell, Accenture, Hewlett-Packard, The Adrian Gilpin is Chair of the Institute of Human Development and is a recognised authority on peak performance
Economist and HSBC, helping them develop leadership and re-engaging their people in very practical ways. coaching. He has designed and led some of the most effective and sustainable change programmes in British business.

Accenture selected Javier and his team to train all their partners and managers around the world to become Adrian has also published Unstoppable - The Pathway to Living an Inspired Life. The hugely successful book challenges
inspiring leaders in times of crisis. leaders of the future to unleash their vision and purpose.

Javier frequently addresses and chairs international conferences on the topics of ‘Leadership in Crisis’, ‘Accelerating Adrian runs workshops and speaks on conference platforms to front line, middle and senior management teams. He
Culture Change’ and ‘Workforce Engagement’. challenges old models of leadership, offering practical alternatives for managing business change.

Javier is an advisor to a variety of organisations including Buckingham Palace and Investors in People and is an active Adrian adapted to the audience profile and had them engaged
fellow of the RSA’s Council as well as a member of the editorial board of HR Strategy Review.
from the beginning, creating a buzz afterwards
In 1998 Javier became the Founding CEO of The Talent Foundation, the international network of businesses and Emma, BSI 360 Ltd
academia created to find concrete answers to the challenge of unlocking human talent.
The highlight of the conference
Dr. Bajer regularly writes for a variety of publications including People Management and Management Today. He is Nina, Skillsoft
often invited to participate in television and radio programmes on the topics of leadership and talent. Javier holds a
PhD in the area of Behavioural Change and an MSc in Cognitive and Behavioural Psychology. Javier’s performance was excellent, the audience was very engaged
Airmic

Main Summit Day 1
Monday, 21
November 2011

08.00 Breakfast Briefing (By Invitation Only) Hosted By Forum • How do you become an employer of choice and 2012 Best 13.45 Emotional Labour: Maximising Its Benefits
The Secret To Sustainable Learning Employer in the Middle East? And Minimising Its Harm
Many learning initiatives get off to a great start, only to eventually Frank Ungerer, Country Manager, DHL Emotional labour is about managing one’s emotions in a service
fail. A primary reason for this failure is that they are not properly An AON Hewitt Best Employer In The Middle East For 2011 interaction to conform to an organisation’s norms and meet the
sustained; the behaviour changes required for a new initiative often Peter Janho, Chief Area Officer, Fine Hygienic Paper customer’s expectations. The necessary first step is to formally
fade with the pressures of the day. Some organisations, however, An AON Hewitt Best Employer In The Middle East For 2011 acknowledge that emotional labour is an intrinsic part of a service
excel at sustaining the behaviour changes needed for strategic Abdul Muttalib Al Jeaidi, Chief Executive Officer, worker’s job that may affect the worker’s wellbeing as well as the
initiatives to succeed. Oman Insurance Company organisation’s image and performance. The key question is, how
This exclusive, by invitation only, breakfast briefing will outline what An AON Hewitt Best Employer In The Middle East For 2011 are emotional responses in the service encounter managed by
really works including: Moderator: Oussama Mansour, CEO, individuals and organisations for the benefit of all stakeholders?
• Ways to understand who “owns” sustaining behaviour change Profiles International Middle East • What is emotional labour and why is it imperative that HR be
in your organisation informed?
Workplace Practicality: This session identifies the common
• The four categories of sustainment activities • What are the consequences?
factors that the best employers in the Middle East focus on and will
• A matrix to determine which specific activities best fit your • How are cultural differences responsible for different emotional
give you the opportunity to ask questions of and learn from those
organisation responses?
that are raising the bar and setting the new benchmark.
• A framework to create a targeted sustainment and • What are the implications to HR?
communication plan Mike Newnham, Group Director of Human Resources,
• The stumbling blocks to sustaining change and specific ways to International Keynote Abu Dhabi National Hotels
overcome those challenges
David Robertson, VP Executive Consultant, Forum, EMEA 11.45 The Next Level Of Leadership: Developing Workplace Practicality: Understanding emotional labour
And Executing A Coordinated Leadership is of particular importance in a multi-cultural, multi-national work
Workplace Practicality: This briefing will share specific Programme To Develop, Engage And Retain environment. This session will enable you to understand and further
examples of how some companies have successfully applied this Your Workforce explore the benefits of emotional labour and why it’s imperative
framework and the new role that social media plays in changing • Designing personalised programmes through the use of that HR be aware of the consequences.
behaviours. leadership profiling, feedback, individual development plans and
coaching 14.15 Ensuring Excellence: Engaging And Re-
08.15 Registration And Morning Refreshments Engaging Employees To Ensure Optimal
• Identifying group norms and practical and targeted development
08.50 Opening Remarks From The Chair opportunities across every level of the organisation Performance And Job Satisfaction To Allow
Jacki McCartney, Balanced Scorecard and Organisational • Aligning your leader’s and future leaders’ development goals to For Fulfillment Of Long-Term Personal And
Development Specialist, Syat, UK and Middle East and Former your organisation’s objectives Organisational Growth
Director of Training and Development, Balanced Scorecard • Benchmarking your success: Measuring the results of your • Improving the health and happiness of your workforce to
Collaborative coaching initiatives for maximum business success improve productivity and increase engagement
Cora Koppe-Stahrenberg, Chief Human Resources Officer, • Creating mental balance in the workplace to retain the best
Leadership Performance Emirates Investment Authority and boost your company’s image as an employer of choice for
nationals and expats
09.00 Unlocking Leadership Talent: Developing Workplace Practicality: Management can be tough, but • Knowledge is power: Identifying the avoidable pitfalls that can
Extraordinary Leadership At Scale leadership takes real courage. This session will give you the tools derail your efforts and prove to be counter-productive
Dr. Bajer believes that organisations should not simply look to hire you need to make meaningful progress, understand your team’s • There’s no such thing as a one-size-fits-all approach: Meeting the
FEATURE GURU
KEYNOTE “personality types” and then team them according to relevant skills. strengths and opportunities and how to measure the success of differing expectations of a national and expatriate workforce
Successful leaders do not pretend they are like someone else; they your leadership development initiatives. Robert Saint-Jacques, Former Human Resources Director,
have powerful alignment, beliefs, intentions, promises and actions. Dr. twofour54
Bajer will explain that the true definition of leadership is “the ability Engagement & Motivation
to create movement and deliver value.” In his opening keynote, Javier Workplace Practicality: This session will show you how
will explore the fundamentals of human behaviour and show how 12.15 The Impact Of Charismatic Leadership: to implement customised employee engagement techniques that
change can be achieved in a relatively short period of time. Driving Productivity And Profitability drive business results and meet the expectations of a multi-national
Dr. Javier Bajer, Founding CEO, The Talent Foundation Charisma for its own sake is good for little more than ego - but workforce.
when you put it to work in the service of your business its impact
Workplace Practicality: Dr. Bajer will provide you with can be enormous. Focused properly, Leadership Charisma fosters 14.45 Motivation As A Competitive Advantage:
practical inspiration that will allow you to shape, skills and re- an environment where all of your people will have a positive and Motivating People And Igniting Their Passion
engage your workforce. Leave this session with an understanding energetic attitude, be emotionally and intellectually committed to • An organisation with highly motivated people has a clear
of how you too can train your team and become inspiring leaders. your vision, and be inspired to contribute their very best efforts to competitive advantage over organisations that don’t. How does
the organisation. This session will provide an in-depth overview of: your company compare to your competition?
10.30 Morning Coffee And Networking In The Exhibition Hall • Realising the carrot and stick principle beyond simple reward
• The critical connections between employee engagement,
and punishment
Strategic Business Leaders Panel productivity and leadership charisma
• Developing insight on people’s psychological needs and how to
• The drivers of leadership charisma (based on current research
11.00 Taking Your Business To The Next Level With with more than 40,000 leaders worldwide) customise your leadership team’s communication accordingly
A Strategic Top – Down Approach • The critical interpersonal behaviours shared by all charismatic • Addressing the three sides of personality by appealing to your
During this session delegates will be active participants in the discussion. Using our leaders team’s logic, passion and ethics
state-of-the-art interactive voting system, you will have the opportunity to be heard
• How to determine just how charismatic you are currently • What motivates one person may be a deterrent to another:
and contribute throughout the session
• How to plan to raise your charisma and drive the productivity Identifying different people’s representational system and how
So much of an organisation’s success has to do with top-down important it can be to motivate them
associated with such an increase
leadership and the best employers in the Middle East make that Basem Al-Attar, Best Selling Co-Author “Counter
a priority. Delivering on the employee promise and treating the Deiric McCann, Co-Author Leadership Charisma and Senior Vice
Attack: Business Strategies For Explosive Growth
human resources function as an integral business partner are what President, International, Profiles International
In The New Economy”, International Trainer and People
make these businesses and their leaders stand out from the crowd. Oussama Mansour, CEO, Development Strategist
• Benchmarking your organisation against the best in the Middle Profiles International Middle East
Workplace Practicality: Drawing on over 10 years of
East to drive business results through your people Workplace Practicality: In this upbeat and energetic briefing research, Basem will give you the knowledge you need to move
• Leadership strategies and people practices of these award you will not only learn how you can become more personally people to action and achieve the results that elude so many
winning organisations charismatic - but you will also learn how you can harness that organisations when trying to motivate people at work.
• How do the best employers stack up against the rest of the charisma to achieve superior bottom-line results for your business.
world?
12.45 Lunch And Networking In The Exhibition Hall

Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.hrsummitexpo.com

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