This document provides guidance on using social media storytelling to build connections with audiences. It discusses why storytelling is important for building relationships and engagement. It then provides numerous examples of different types of stories and captions that can be used on social media, including nostalgia, tips, interviews, behind-the-scenes content, contests, and more. The document emphasizes keeping captions short, focusing on the audience, being authentic, and continuing the conversation to foster connections through storytelling.
7. Stories are how we
communicate with our tribe
Humans are wired to listen to stories, love stories,
and tell stories.
No man is an island and no brand wants to be.
8. “Storytelling means you have to reveal something
beyond self-congratulations.
[It] is not just a gimmick to sell more crap.
Storytelling is about relationship – most importantly
describing the world of your audience, and how
much you get who they are, what they care about,
and where they are trying to get in life.”
—Michael Margolis, CEO | Get Storied
25. Mindful of your
audience
What’s in it for them?
Be useful: give them a goodie “to go”
Be playful: brighten their day
Be impactful: lead from within
27. Why storytelling?
Social media is visual storytelling
93% of all communication is non-verbal
Only content chefs are succeeding:
Create bite-sized pieces of “original”
content
Mix it up: Balance your content
28. Recipe for a perfect
post
Quality photos | videos
Lush language
5 cups for your fans, 1 tsp. for you
Leave out poor grammar, typos
31. Best content wins
Why? Because it gets shared
The point is always the share
Shareworthy content:
Makes us smile
Sparks our imagination
Warms our heart
74. Brag a little… very
little
17. Behind the scenes: inside scoop
18. Live walking tours: Periscope
19. Product showcase
20. Company news: Milestones
21. Awards: Thanks for voting
146. Hashtags are
important
Hashtags help tell the story
#livedlongenoughtoseethis
Hashtags are how people find you
Do your research
Create event/campaign hashtags
222. Tribe Story — Know and use the brand voice
Gather the Clan —Share only the juice
Warrior Heroics —Respond with heart
The Feast — Keep it short, they’ll love you for
it
223. Keep in touch!
Wahine Media
wahinemedia.com
facebook.com/wahinemedia
@wahinemedia
Karen Weikert
karenweikert.com
facebook.com/spiritsayshi
instagram.com/spiritsayshi
@karenweikert
#spiritsays™
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