This document provides guidance on using social media storytelling to build connections with audiences. It discusses why storytelling is important for building relationships and engagement. It then provides numerous examples of different types of stories and captions that can be used on social media, including nostalgia, tips, interviews, behind-the-scenes content, contests, and more. The document emphasizes keeping captions short, focusing on the audience, being authentic, and continuing the conversation to foster connections through storytelling.

2. Social Media
Storytelling
Wahine Media
social media strategy, training
& implementation for business
Coaxing businesses into their awesome!
Slides: slideshare.net/wahinemedia

3. Takeaways
What is a brand story
How to write potent captions
How to respond with heart
How to create an experience

4. Why storytelling? In a word… connection

5. Why is making a connection important?
So people will stay rather than go.

6. Storytelling is in our soul.

7. Stories are how we
communicate with our tribe
Humans are wired to listen to stories, love stories,
and tell stories.
No man is an island and no brand wants to be.

8. “Storytelling means you have to reveal something
beyond self-congratulations.
[It] is not just a gimmick to sell more crap.
Storytelling is about relationship – most importantly
describing the world of your audience, and how
much you get who they are, what they care about,
and where they are trying to get in life.”
—Michael Margolis, CEO | Get Storied

9. TRIBE STORY
Your Brand Story

10. What is a brand story?
The heart and soul of your brand
Who you are + who people think you are

11. A fluid and living
thing
Audience sentiment
Signals: Are you walking the talk?

12. Your truth revealed
Every post reveals what makes you tick,
and creates audience experience

13. Brand stories that rock

14. Brand stories that rock

15. Brand mentors invite you in

16. And lift you up

17. Brands celebrate their fans

18. … whether they wear mouse ears or pan hats

19. Walking the talk

20. Lego movie: brilliant brand storytelling

21. GATHERING THE
CLAN

22. Share only the juice
Think of a whiskey still...
Distill your brand story down to one
perfect drop, an elixir worthy of sharing

23. Call your tribe
3-8 second attention span
Use authentic visuals
Business ‘intel’ proves storytelling

24. Powerful messaging
Create an experience
Make the impossible possible

25. Mindful of your
audience
What’s in it for them?
Be useful: give them a goodie “to go”
Be playful: brighten their day
Be impactful: lead from within

26. “What’s in it for me?” —your fan

27. Why storytelling?
Social media is visual storytelling
93% of all communication is non-verbal
Only content chefs are succeeding:
Create bite-sized pieces of “original”
content
Mix it up: Balance your content

28. Recipe for a perfect
post
Quality photos | videos
Lush language
5 cups for your fans, 1 tsp. for you
Leave out poor grammar, typos

29. Story: Financial freedom

30. Subtle meanings...

31. Best content wins
Why? Because it gets shared
The point is always the share
Shareworthy content:
 Makes us smile
 Sparks our imagination
 Warms our heart

32. Infinitely shareable

33. Eye-catching photos + few words = shareable

34. Paint a picture with your words

35. Like this

36. 20 types of story
1. Nostalgia: #ThrowbackThursday
2. Mythbuster: Did you know?
3. Collage
4. Tip of the day

37. #throwbackthursday

38. #TBT pride

39. #TBT humor

40. Did you know?

41. Did you know?

42. Remember when

43. Collage with “Pic Stitch”

44. Here’s a tip

45. And another

46. Tip (aka smile) of the day

47. Best. Ever.
5. DIYs: How to
6. Memes: Quotes
7. Comparison: This or that
8. Visual captions and collections
9. Video interviews/testimonials

48. DIY

49. DIY with “Canva”

50. Rockstar DIY tips

51. And the workaround for no link

52. Quotes with “PicMonkey”

53. Before

54. After

55. Tasteful branding

56. This or that

57. This AND that

58. Visual captions

59. Collections

60. We 💙💙 doodles

61. Squiggles

62. And words

63. Speak your piece

64. Bam!

65. More juice
10. Photo of the day
11. Happening now
12. Question: Trivia
13. Fill in the blank

66. #Photooftheday deliciousness

67. Happening now: perfection

68. Is there a little similarity here?

69. People say the darndest things

70. Kicks and giggles
14. CTA: LIKE, Share the aloha
15. Speech bubble: Office mascot
16. Cartoon: Daily dose of humor

71. Psst… pass it on

72. Blow bubbles

73. Too much of a good thing

74. Brag a little… very
little
17. Behind the scenes: inside scoop
18. Live walking tours: Periscope
19. Product showcase
20. Company news: Milestones
21. Awards: Thanks for voting

75. Share your buzz

76. Show your slip

77. And your heart

78. Team with moves like Jagger

79. Raise your hand if you love the Hoff

80. Raise your hand if you love this post

81. Let them do the talking

82. Floating more ideas
22. Happy weekend: #AlohaFriday
23. Happy #_________ Day
24. #MotivationMonday

83. #TGIF

84. #ditto

85. #AlohaFriday vibes

86. #NationalDanceDay… let’s dance

87. Did someone say #NationalNapTime?

88. Let’s slurp

89. Um… class excused

90. Pump ‘em up

91. Get sassy

92. Share a smile… and your values

93. Last but not least
26. Events
27. Contests
28. Fan gratitude: 1 million fans

94. Take us there

95. Or there

96. Share the fun

97. SaWING!!

98. Year-round buzz

99. Contests can be fun

100. Simple Simon contest

101. Comment to win

102. #AlohaFriday is a winner

103. Only 3 days left to…

104. Cadbury gratitude

105. Sky’s the limit
Rally around a cause
Sell nice
Be positive

106. Rally around a cause

107. Sell nice

108. or not

109. Stay cool

110. Up close and personal

111. Up close and personal with a plan

112. Earth to funny bone

113. Inspire

114. Fist bump

115. Show and tell

116. Snack time

117. Brilliant

118. …and bushy tailed

119. A peek at perfection

120. Captions: short &
pithy
Two sentences max—one-two punch
that delivers
Caption checklist: Muse sheet

121. Two great photos... one great caption.

122. Lush no, but there’s a story there

123. Now we’re talking...

124. Yawn...

125. LOL!

126. LOL x 2!!

127. Coldcuts

128. #FoodPorn photos… getting warmer

129. Starting to smile… and salivate

130. Perfection in a cracked-wheat bun!

131. Make their day

132. Use great language whether shared or original

133. Memes don’t always need words...

134. Until they do

135. Captions yay or nay?

136. And speaking of recruiting

137. Your muse

138. Starting to do the happy dance yet?

139. Blogs and articles
Keep captions short
Photo is the link
Link to website for details: names,
stories, dates, places, significance
Shorten links

140. Great photos… captions not so much

141. Keep it simple

142. Add to the story

143. Ditto

144. When in doubt, shrink

145. Even without a link

146. Hashtags are
important
Hashtags help tell the story
#livedlongenoughtoseethis
Hashtags are how people find you
Do your research
Create event/campaign hashtags

147. Hashtags and tagging

148. Yes, even on Facebook

149. Do they add to the story?

150. Sweet treat

151. WARRIOR
HEROICS
Walk your talk

152. Respond with heart
Responding is walking the talk
Continue the connection
The fan is your hero

153. Be selfless
Show gratitude for the relationship
You get what you give
Mirror your audience: they are your
muse

154. Genuinely care... it will show

155. Now we’re talking...

156. Your muse

157. THE FEAST
Let’s tell a story

158. Make us smile
Add your personality
Charm us
Care about us

159. It’s okay to be an oddball

160. Especially when you make us smile

161. And feel

162. And let us play along

163. Charm us

164. Make us smile

165. Beautiful… but about you

166. Even more beautiful when it’s about us

167. Brighten our day

168. Best. Ever.
Make us think
Nail it
Stay tuned to your brand

169. Make us think

170. Nailed it

171. Only if it tells your story

172. …and this does

173. On the fringe

174. Nutty

175. Their cup runneth over

176. Happy means never running out

177. Cha cha cha!

178. Take a bite out of summer

179. Gorgeous

180. Hubba hubba

181. Tag a friend

182. No words necessary

183. Storytelling is in our soul.

184. Simple story: It’s a beautiful day

185. Feeling the need for Mother Earth beneath my
feet today. You too? —Zappos

186. When was the last time you treated yourself
to a walk on the beach? —KP.org

187. Happening now: A perfect ‘dig your toes in
the sand’ kind of day. Wish you were here!
—Aqua Aloha Surf Waikiki

188. Story: Great place to stay and play

189. Here’s our five o’clock shadow…

190. Story: Hawaii Fashion Week

191. Green is the new black!

192. Story: Fall clothing line

193. Wicked cool!

194. Dorothy’s house wouldn’t dare!

195. Story: Lipstick launch

196. Take that Picasso!

197. Story: Casual Beach Dining on Maui

198. Take that Picasso!

199. Story: Childcare – spark the imagination

200. Nurturing our next Picasso!

201. Story: Made in Hawaii product

202. Aloha spoken here

203. What does your garden grow?

204. Story: Grow your own health

205. Story: Traffic cam

206. Stuck in back-to-school traffic, but loving the
view!

207. Story: Pet friendly hotel

208. We can’t wait to see those tan lines!

209. Remember this one? Let’s caption it!

210. Dip your spoon in this strawberry summer
moon.

211. Story: Professional Women’s Leadership

212. There’s no elevator to success. You have to
take the stairs.

213. Would you add a caption to this?

214. Story: Mental health

215. The bark stops here!

216. Story: Financial Planning

217. And the Darwin award goes to…

218. Story: Bible study

219. Need an Ark? I Noah guy!

220. epic, #foodporn, #instagawk, #amazing
incredible, surreal, awe-inspiring, #nofilter,
#summer, #love, #photooftheday

222. Tribe Story — Know and use the brand voice
Gather the Clan —Share only the juice
Warrior Heroics —Respond with heart
The Feast — Keep it short, they’ll love you for
it

223. Keep in touch!
Wahine Media
wahinemedia.com
facebook.com/wahinemedia
@wahinemedia
Karen Weikert
karenweikert.com
facebook.com/spiritsayshi
instagram.com/spiritsayshi
@karenweikert
#spiritsays™
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