1. Confidential Presented by 2020 Aug
確定組織的戰略方向
BA402 Special Topic: Innovation Management
Defining the Organization’s
Strategic Direction
peterchang@cityu.mo
2. Presented by
關於課程
Lecturer Peter Chang
Email peterchang@cityu.mo
● 技术创新的战略管理(第4版)- Melissa A. Schilling
● Strategic Management of Technological Innovation(6th
Edition)- Melissa A. Schilling