1. WAEL YEHIA AHMED MAGED
Doha  Qatar  +974 55955152 w.y.maged@gmail.com
Skype: w.y.maged - BBM: 85C5796B
www.linkedin.com/in/waelyehia
BUSINESS DEVELOPMENT - SALES AND MARKETING EXPERT
Driven, results-oriented sales and marketing professional with expertise in dealer and consumer sales, eager to contribute to
optimizing revenue and profit performance for a progressive organization. Skills include: dynamic communication, business
development, strategic planning, fiscal administration, national account management, consulting, e-commerce, advertising, &
high-technology talents
CORE COMPETENCIES
• Business Development
• Marketing Management
• Operations Management
• Sales Management
• Team Management
• Territory Management
• Customer Relationship Management
• Product management
• Inside and Direct Sales
CAREER HIGHLIGHTS
 Managed the entire inside and outside sales force for HP PSG products Metra-Egypt, increasing sales by double digit
figures.
 Consistently ranked in the top ten sales and account managers for Mantrac Distribution HP PSG Products as measured
by overall revenues generated and year over year increase in revenues.( Retail and commercial )
 Developed new client acquisition strategies for sales team and subsequently trained workforce in new client acquisition
program; where the number of active clients increased by 50%. ( Redington Gulf) EGYPT
 Decisive, motivating leader with extensive experience in managing national sales groups, independent agents, dealer
organizations and distributors.
 Maximized sales in current/previous jobs by designing and launching proactive campaigns, developing existing
accounts, generating new business through cold calling, referrals and leads follow-up, and customizing sales strategies
to address client-specific needs and markets.
 Created innovative marketing brochures, flyers, lead generation materials, advertising and sales support tools.

2. PROFESSIONAL EXPERIENCE
METRA Cairo, Sep 2012
HP PSG Sales & Product Manager
 Manage The distribution plans through the approved distribution channels
 Maintain the consumer and commercial model per products for availability on stock
 Formulate marketing, brand planning and business-development strategies to drive revenue growth
 Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed
standards for customer relationship management
 Responsible for the development of new revenue opportunities via existing large accounts.
 Identifying and developing sustainable relationships with key accounts at both strategic and tactical level.
 Driving and managing the entire sales process – targeting to top prospects, identifying client solutions, negotiating and
closing.
MANTRAC DISTRIBUTIONS Cairo, Nov2010-Aug 2012
HP PSG Regional Sales & Product Manager
 Established, incorporated and defined strategies to determine the commercial direction, operational processes and long
term objectives of HP PSG Regionally.
 Closed an average of 35% of all leads and achieved between 110% and 120% of projected monthly sales goals during
tenure.
 Manage The distribution planes through the approved distribution channels
 Maintain the consumer and commercial model per products for availability on stock
 Branding Mantrac Distribution in market activity (Quarterly news, seminars, End year event)
 Cover all issues according to purchase orders (Credit, logistic, delivery, after sell Service).
 Leading the sales team to achieve company targets in all channels ( Retail – SMB – Commercial )
REDINGTON GULF
HP PSG Sales & Product Manager
 Manage The distribution plans through the approved distribution channels
 Start-up distributor selection from beginning to the end (screening, evaluates, call bidding, negotiate commercial terms,
setting and align KPIs ...)
 Maintain the consumer and commercial model per products for availability on stock
 Formulate marketing, brand planning and business-development strategies to drive revenue growth
 Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed
standards for customer relationship management
 Responsible for the development of new revenue opportunities via existing large accounts.
 Maximizing sales performance through delivering an exceptional customer experience, people management and cost
control.
 Recruiting, training and developing new sales and marketing teams.
 Driving and managing the entire sales process – targeting to top prospects, identifying client solutions, negotiating and
closing.

3. MANTRAC DISTRIBUTIONS Cairo, Mar2007-Nov2009
DELL Product Owner Assistant
 Dell Product management
 Key Account Managemet
 Developing DELL Market Plan
 Achieved Dell Target & MANTRAC Target
 Analyzed the market competition
ALARABY- Office Equipment & Computers Division Cairo,Sep.2006- Mar. 2007
Account Manager
 Gained a strong knowledge and understanding of a clients’ brand and products. .
 Involved in the day to day management of clients.
 Performance monitoring of account executives and account teams.
 Address client concerns and ensure the resolution of issues in a timely manner. Maintaining contact with clients -
giving them regular updates.
 Oversaw existing campaigns to grow key accounts.
 Retained accounts through the development of strong relationships with key decision makers
 Participated in Gitex Dubai 2003 as a representative of the Company
CREATION FOR MARKETING Cairo, June 1998- Apr 2001
Sales & Marketing Manager
 Managed the entire inside and outside sales force, increasing sales by double digit figures for three consecutive years.
 Developed new client acquisition strategies for sales team and subsequently trained workforce in new client acquisition
program. Within three years, the number of active clients increased by 50%.
 Restructured inside and outside sales department for the company. Worked with CEO, managers and members of the
marketing, advertising and sales department to streamline operations and information reporting process.
 Played a key role in the development of the company’s strategic marketing and advertising approach in the
marketplace.
 Led a team to determine the advertising placement approach for the company
BASCO TRADING Cairo, Mar 1995- June 1998
Sales Manager
 Fostered a robust, sustainable network of buyers, leveraging strong listening, presentation and closing skills to optimize
sales results despite previously dominant competitor advantage.
 Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium
service levels with existing accounts.
 Generated new business by leveraging existing relationships, prospecting, conducting market analysis and launching
campaigns
 Proposed sales target from building volume forecastwith impact of promotion, seasonality and Marketing campaign.
COMPUPRO Cairo, Aug 1992- Mar 1995
Senior Sales Rep.
 Worked as part of the sales team to develop both new and existing markets. .
 Identified and then researched potential leads and opportunities.
 Constantly developing existing sales processes which will generate sustainable growth.
 Contacted prospective clients by phone and email. Identifying the customer's needs

4.  Evaluated competitor activity and developing appropriate responses.
.
EDUCATIONAL BACKGROUND
Master of Business Administration  Brook dell University New York USA– March 2015
BA of Agriculture  High Institute of Agriculture and Co-Op, EGY1988-1992
PROFESSIONAL DEVELOPMENT
International Marketing coastland ( World Trade Organization ) Dec 2011
Project Management Corse ( Aug 2007) - Arab Academy for Science & Technology and Maritime Transport; Aug 2007
Effective Marketing Planning - HI TECH Training Centre DOHA; June 2004
Major Account Sales - Al-Ahram Ads Agency Cairo; Dec 2003
Sales & Marketing Training Toshiba Academy Dubai; Oct 2003
Leading Teams Toshiba El- Araby Co for Trading Cairo; April 2003
Sales & Marketing Training Toshiba El- Araby Co for Trading Cairo; Jan 2003
PERSONAL INFORMATION
Date of Birth : 27 February 1971
Marital Status : Married
NOC Status : Transferrable Wok Visa
LANGUAGES
Arabic: Native language
English: Full professional proficiency
HOBBIES & INTERESTS
 Table tines
 Calisthenics exercises;
 Ecology and Sustainability;
 Online and Mobile Applications.
PERSONAL DATA
Citizenship: EGYPT