This document discusses the importance of social media. It defines social media as human-to-human connections through influence, advocacy and referrals. It outlines the evolution and various tools of social media, including statistics on global social media users. It then provides more details on prominent social platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Quora. It discusses how brands can humanize themselves on social media and strategies for individuals to get involved, such as starting their own blog.

1. Social Media
&
its Importance
Presented By: Veena Gowda
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2. What is Social Media?
 People like doing business with HUMAN Beings.
 Not paid media; not earned media; not owned media, but non-media.
 It is the power of peer-to-peer; human-to-human connections.
 Influence.
 Advocacy.
 Referrals.
 Credible customer-centric endorsements.
 Yes, even word-of-mouth.

3. Evolution of Social Media
Reference: www.sprinklr.com

4. Various Tools
It's easy to get lost in social media.
Reference: https://www.elegantthemes.com/blog/resources/beautiful-free-social-media-icons

5. Social Networkers Worldwide
Global (No. of Users In Million) in 2011
1000
900
800
700
600
500
Global (No. of Users In
400
Million)
300
200
100
0
Facebook Youtube Twitter Google Linkedin
Plus
Reference: www.watconsult.com

6. Social Networkers in India
India (No. of Users In Million) in 2011
50
45
40
35
30
25
20 India (No. of
15 Users In Million)
10
5
0
Facebook Twitter Linkedin Youtube Google
Plus
Reference: www.watconsult.com

7. Facebook
• Platform to connect with Friends, Family, etc
• Best used for sharing photos
• Mediums for Social Engagement:
– Groups for private discussions, social cause, club members
– Pages for showcasing stories, fan base, public engagement
– Adverts for your target audience
– Events to invite your connections or public
– Apps to play games, learn or showcase your product/service

8. Twitter
• Twitter was originally designed as a broadcast medium
• Fast growing micro-blogging platform
• Challenging to say what you're doing in 140 characters or less
• A communication network to help each other out goes far beyond
the original idea
• Importance of Twitter during real-time events - China's Sichuan Province
Earthquake
• First choice for journalists and the media

9. Linkedin
• A Very Professional Network
• Six Degrees of Separation Theory
• Enhance & Engage your Business prospects with
– Content
– Groups
– Company Page
– Adverts
– Events
– Present with Slideshare
– Recommendations & References

10. Pinterest
• A Virtual Pinboard having user-friendly interface
• Brief History – Started in Dec 2009 with 19 employees
• Organize & Display – Information Gathering Tool
• Interesting concept of connecting with strangers sharing your tastes
• Jan 2012 : ComScore reported Pinterest had 11.7 million unique
users, making it the fastest site in history to break through the 10 million
unique visitor mark.
• Brands - The Wall Street Journal , UNICEF, Sony Electronics, Mashable

11. YouTube
• Popularized the concept of sharing videos online
• Shot into limelight when Google acquired it in Oct 2006 for $1.65B (in
stock)
• Typical stat for a day -Over 100 million video streams are watched
• Success Factor - Eliminated the need for downloads and local media
players
• United Breaks Guitars

12. Quora
• Ever growing collection of questions & answers which anyone can update
• Founded in June 2009
• People come to give real answers and share their experiences
• You can create boards for topics.
• Ask specific individuals to answer your question
• Create a blog from the answers received for your question

13. Blogging
• An interesting, opinionated journal
• Mediums available – Blogger, WordPress, Tumblr
• Customize the blogs for your readers
• Offers the author-reader dialog within/without a website
• Able to earn money simply from blogging/adverts on your blog page
• Keep producing great quality FREE unique content, if they like what you
write, you have a follower.

14. Brand & Social Media
"Humanizing the brand" shouldn't be code for "it's ok to be frivolous."
Humanizing the brand means:
• Cheering successes
• Acknowledging others
• Responding individually
• Admitting when your wrong.
Too often brands make the MISTAKE of focusing on getting a large number
of FOLLOWERS when they should be trying to develop a COMMUNITY that
interacts with them, no matter the size.

15. How to Humanize the Brand?
• People like receiving information through their FAVORITE CHANNELS
• Look for a variety of platforms and media to present what you have
• Treat your followers the way they expect to be treated by your brand...and
then exceed that
• Mixing unique and duplicate content is the best way to move forward with
a company social media strategy
• Try different approaches and tactics

16. Zappos - Cyber attack
“Social” or “Real-Time”?
Reference: http://socialmediatoday.com/shelholtz/431570/zappos-sticks-its-values-communicating-customer-database-breach

17. Brands that ignore social media...will die.
It's that simple."
Agree OR Disagree? ……………………..Why?

18. Aspire to work in Social Media
• Building up your own tribe
• Start your own blog & post 2-3 times a week
• Post original content & relevant developments
• Well-researched eBook or white paper relevant to industries
• Evangelize your content
• Find a small company that like to get involved with social media and start
experimenting.

19. Think About
Innovation can happen ANYWHERE.
According to Cisco, by 2015 there will be more than 15 billion connected
devices in the world.
Even if this number is an overestimation, it is virtually certain that tomorrow
there will be many more connected devices than there are today.
Intel projects that this trend will continue until over 4 billion people have
access to the Internet somewhere around 2020.
Reference: www.sprinklr.com

20. Thank you...
You can connect to me through
Email : wadyz77@gmail.com
gowdaveena12@gmail.com
Twitter: @wadyz77
Facebook: wadyz77
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