Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking sessions to build up a network of contacts. But no longer: face-to-face meeting remain invaluable but now armed with Twitter anyone can build a network of journalists and over the course of a few weeks learn about their likes and dislikes. That’s one small step away from engagement and developing a relationship. Social media is also enabling savvy individuals to build their personal reputation by showcasing their work whether that’s words, photos or video. It takes no more than 15 minutes to create a blog or an account on Flickr or YouTube to share with your network and peers. Professional networks such as LinkedIn and personal web sites have become the modern portfolio. They’re almost certainly the first place that an employer, potential business partner or prospect will go to check you out.

1. Getting ahead in social media CIPR Summer Social – 16 July 2011 #ciprsm

2. @wadds wadds.co.uk #CIPRSM

3. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales

4. Your personal reputation Source: Google search ‘Gemma Griffiths’ #CIPRSM

5. Your personal reputation Source: @nightingaleliz #CIPRSM

6. Your personal reputation Source: Google image search ‘Kayleigh Brennan’ #CIPRSM

7. Your personal reputation Source: LinkedIn: Michael Greer #CIPRSM

8. Your personal reputation Source: Daily Telegraph #CIPRSM

9. Google is a reputation engine Source: Google #CIPRSM

10. Multiple Stephen Waddington Source: IMDB #CIPRSM

12. Personal reputation “ We will be known forever by the tracks we leave” Source: Native American Proverb #CIPRSM

13. Web shadow Source: Me and My Web Shadow, Antony Mayfield #CIPRSM Web shadow: the new CV Demonstrate skills Serendipitous connections Client & employer scrutiny

14. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales

15. LinkedIn Source: LinkedIn #CIPRSM

16. Q. Should I pay for LinkedIn? A. Yes Source: LinkedIn #CIPRSM

17. Twitter Source: @wadds #CIPRSM

18. Slideshare Source: Slideshare #CIPRSM

19. Other networks Source: Various #CIPRSM

20. Making connections #CIPRSM Build your network Listen and learn Ensure relevancy Engage

21. Personal web site Source: Constantinos Charalambous #CIPRSM

22. Blog Source: Philip Sheldrake ’ s blog #CIPRSM

23. Digital portfolio Source: Ben Cotton ’ s personal web site #CIPRSM

24. Podcast Source: For Immediate Review podcast #CIPRSM

25. Curation Source: Mike Litman ’ s Lifestream #CIPRSM

26. Curate and edit Source: Storify #CIPRSM

27. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales

28. Join a conversation Source: PR Week #CIPRSM

29. Participate in communities Source: CIPR LinkedIn discussion group #CIPRSM

30. Participate in conversations Source: Twitter #commschat #CIPRSM

31. Pitch guest blog opportunities Source: Reputation Online #CIPRSM

32. Syndication Source: The Conversation, CIPR #CIPRSM

33. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales

34. Laura Tosney – YouTube job application Source: Laura Tosney ’ s YouTube site #CIPRSM

35. Jed Hallam – Facebook campaign Source: Jed Hallam, Facebook campaign #CIPRSM

36. Matt Watson – Twitter hire Source: Wadds' PR blog #CIPRSM

37. Josh Haliday – SR2 Blog Source: SR2 Blog #CIPRSM

38. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales

39. Off message content Source: PR Week #CIPRSM

40. Dodgy images Source: Facebook #CIPRSM

41. Data leakage Source: 192.com #CIPRSM

42. Monitor and manage Photo: Ell R Brown , Flickr #CIPRSM

43. Use privacy settings Photo: ShannoPatrock17 , Fickr #CIPRSM

44. Thanks for listening! @wadds wadds.co.uk