How effective is the combination of your main product and ancillary texts?
1. How effective is the
combination of your main
product and ancillary texts?
2. I feel that the combination of my three products is quite effective as I have kept a
consistent link throughout to show how they belong and work together.
A notable pattern that I have carried out is the use of a red font although different
shades, the red font represents my movie and it stands to symbolise 'blood' as my movie
does revolve around murder. Although I have used different font styles, my poster and
trailer fonts do have the sharp edge look in common as they both represent a slasher
type of font, this suits my thriller genre. I chose a different more bubbly font style for the
magazine to show that the magazine acknowledges the actors who play the characters
and discuss the movie behind the scenes rather than the actual scenes. It is not a
convention for magazines to use the same font styles as the trailer and poster yet the
poster and trailer usually are quite similar.
3. I used the blurb on the trailer and the poster to show that these products were made
by the same people. I also used the Columbia pictures logo on the poster as well as the
magazine. These conventions created a flow through my products to show they
belong together. The movie title text was also evidently used throughout and made
clear therefore making the combination fit together.
4. I used the same characters on the poster and the magazine cover but because I challenged
the convention of the magazine cover as the norm is to portray the actors as their
characters and I did not. I found that the magazine and poster combination was not as
effective as the poster and trailer. I did this as I believe the poster and trailer revolve more
around the storyline and characters whereas the magazine focuses more on the actors
who are playing a role and how the movie was made.
Whilst the poster and magazine are quite different from one another, they both link back
well to the trailer as I have used aspects of the trailer in both the poster and magazine.