1. Vicki Wilson
10388 Reindeer Circle Franktown, CO 80116
720-733-2820 vwilson123@msn.com
EXECUTIVE SUMMARY
Senior level marketing, sales and operations professional with extensive and diversified leadership experience.
Proven track record in developing productive and motivated teams, identifying and executing strategic direction, and
developing innovative and creative solutions to meet business needs. Skilled at influencing with and without direct
authority. Areas of management expertise:
Marketing Sales Operations
Strategic Planning Sales Strategy P&L Responsibility
Segmentation & Targeting Sales Team Development Project Management
Event Management Business Development Process Improvement
Customer Development Revenue Growth Leadership
PROFESSIONAL EXPERIENCE
OWENS CORNING, Toledo, OH 2006 – present
Owens Corning is a leading global producer of residential and commercial building materials, glass fiber
reinforcements and engineered materials for composite systems with 2007 sales of $5 billion.
Regional Sales Leader, Masonry Products
Lead a sales team of 7 people with 2007 sales over $60 million in 19 states. Team manages the entire channel to
market from specification through distribution to installation.
 Won Owens Corning “Sales Team on the Year” in 2006.
 Successfully led the national roll out of a new product line.
 #1 Region in all 4 major initiatives in 2008
 3 of the 4 2007 sales awards given to the Masonry Products Division went to my sales team
CLARK SECURITY PRODUCTS, San Diego, CA 2004 - 2006
Clark Security Products is a leading distributor of security hardware, access control, and video surveillance with
annual revenue over $140 million.
Vice President, National Accounts (2005 – 2006)
Developed a sales strategy for large national focus segments including healthcare and corrections.
2005 sales growth: Healthcare +19.4% and Corrections +78.8% versus Company average of +6.5%
 Developed focused business plans that detail customer segmentation to target new markets.
 Created and implemented product and pricing strategies to enhance market efforts.
 Performed profitability analysis to facilitate allocation of resources.
 Designed tactical implementation plans for execution by marketing and sales teams.
Regional Manager (2004 - 2006)
General management responsibility including all sales, operations, and marketing within a 12 state region which
included 40 operational and 10 sales employees. Full P & L responsibility for two branch locations.
 Member of the Senior Leadership Strategy Team that has developed and is now executing against a five year
strategic plan. Facilitated strategy meetings and worked with Indian River Consulting Group on the
development phase of the project.
 Achieved record 2005 sales of $23 million, while reducing expenses, increasing margin, and increasing
operating profit to record levels. Regional net profit grew +86.5%; company average was +26.4%.
 Key role on Logistics Task Force charged with proposing change that will drive down operating costs and
increase customer satisfaction.
 Evaluated and proposed changes to entire company sales strategy and organization including outside sales,
telesales, and inside sales. Led the implementation and execution of this new sales strategy including
training the entire sales force.
 Worked with marketing to develop and implement new sales tools based on the revised sales strategy.

2. Vicki Wilson – Page 2
GRAINGER INDUSTRIAL SUPPLY, Lake Forest, IL 1989 - 2004
W.W. Grainger, Inc. (NYSE: GWW), with 2005 sales of $5.5 billion, is the leading broad line supplier of facilities
maintenance products serving businesses and institutions throughout North America. Its network includes nearly 600
branches and 17 distribution centers.
Project Director, Market Expansion (2003 - 2004)
Led a local cross-functional team in developing and executing a market expansion project that included
 Market analysis, site selection, construction management, project management, new employee hiring and
training, grand opening events, as well as other marketing initiatives and sales targeting for six new or
relocated branches and inventory infusion plans for three branches.
 Presented project updates to senior management and the financial community.
District Sales Manager (2002 – 2004)
Managed a sales team of 14 people with sales over $28 million in Northern Colorado and Wyoming. Responsible for
sales forecasting, barrier removal, strategy development, resource allocation, supplier relationships, planning,
training, and recruitment within sales team.
 Provided leadership, coaching, and development for Account Managers to drive business results.
 In 2003, finished #1 in Region for sales growth in both National Accounts and the Healthcare segment.
 In 2002, managed six branch locations with sales over $36 million. Responsible for sales, merchandising,
inventory, budgeting, productivity, and training.
Director, Marketing Events & Sponsorships (1998 - 2002)
Responsible for the strategic development and tactical implementation of fully integrated field-based marketing
programs including trade shows, open houses, grand opening events, customer seminars, and a NASCAR program.
Managed a budget in excess of $10 million and a team of 8 people. Also coordinated activities for 12 Regional
Marketing Managers.
 Managed all aspects of NASCAR program including hospitality, promotional efforts, advertising, brand
development, market research, creative development, lifestyle marketing, public relations, event sponsorship,
and contract negotiations.
 Managed an Open House Program that included over 150 events per year. During first year, reduced costs
for this program by 29% while maintaining quality and increasing incremental sales by 34%.
 Managed a trade show program that included over 50 large shows and 300-400 small shows per year.
Implemented new logistics system for trade shows that reduced costs and simplified process.
 Key role on the Senior Marketing Leadership Team, Branch of the Future Development Team, and Brand
Management Team.
Project Director, Customer Contact Management (2001)
Led a cross-functional team in developing improved reporting, planning, and analysis information for sales team.
 Worked with Boston Consulting Group on this project and reported results to the CEO staff.
 Developed reporting and process for integration into the sales planning cycle. Reporting tools developed
during this project were piloted in eight districts and are now standard for the company.
Regional Marketing Manager, Rocky Mountain Region (1998)
Led marketing efforts in a seven state region, including strategic direction, analysis, and tactical implementation.
Major Account Manager, Denver (1995 - 1998)
Responsible for a sales territory that included key national accounts like Safeway, Frito Lay, City & County of Denver,
and all business at Denver International Airport including United Airlines.
 Proposed, developed, and implemented a business plan for a new branch concept at Denver International
Airport.

3. Vicki Wilson – Page 3
EDUCATION
Bachelor of Arts in Social Science, Colorado State University, Fort Collins, CO
Excellence in Marketing Certificate, School of Business, University of Wisconsin – Madison
Business to Business Marketing Strategy, Kellogg Graduate School of Management, Northwestern University
American Bar Association Paralegal Certificate, Denver Paralegal Institute
PROFESSIONAL DEVELOPMENT
Numerous sales, leadership, & management training classes including:
 Certified Trainer for Dimensions of Professional Selling (Carew Int.)
 Power Based Selling (Holden Int.), Spin Selling (Huthwaite Inc.), & Professional Selling Skills
 The Leader’s Edge, Targeted Selection, & Diversity and Inclusion
 Project Management & Project Management for Leaders
 Finance for Non-Financial Executives