brief summary about kid robot and how a company is creating a new sub culture here in america and throughout the world. Turning artists into celebraties, most of the pictures and information came from various sources on the internet/flickr.

2. He recognized the quirky,
intricate toys out of China
and Japan as works of
popular art, pieces that
mixed many aesthetic
movements he loved -
- including fashion,
cartoons, graffiti,
comics, music, and
fine art...founding
Kidrobot in a
California garage
in 2002.

3. “It was pretty tough
at the beginning
explaining to people
what my company
actually was going
to do. ‘I am creating
a company called
Kidrobot, which will
sell limited edition
vinyl toys, designed
by graffiti artists,
poster artists, and
fashion designers, to
adults for inordinate
sums of money.’
Try bringing that to
a bank for a loan!

4. People would ask, ‘are they art or are they
toys?’, and I’d say, ‘Both, and selling them is
part of the artwork too.’

5. On Tour...
Jesse Hernandez’s art combines
traditional indigenous styles and
themes with an urban street
sensibility. His work utilizes
bold line work, sharp
colors, and dynamic
imagery across many
different mediums,
most widely known
for his custom
painted toys,
illustration,
and canvas
work.

6. “With names like Picasso,
Banksy, Van Gogh, and
Warhol, looming over us…one’s
“talent” can often be undermined
by one’s own self doubt. Here’s
where Kid Robot comes in and
says…Hey man, it’s ok, do
whatever you want. I’ll give
you the tools and a hug and
let you know that whatever
you do…it’s ok and even
beautiful…because
you’re participating.”

7. “It takes a lot these
days to become a
household name…
And as I looked
around me there
was no doubt in
my mind that I
was witnessing a
phenomenon.”
BY Cate FOR LA2DAY.COM Mar 30, 2007

8. Is kidrobot $10
$50
wrong about
$120
this market
niche?
$3
$115 $75
00
$120
$90 $30
$45
$50
$85
$15
$1
0
25
0