http://www.ltcsocialmark.com/senior-service-marketing-authority-site-authorship-and-backlinking-program/ , 888-404-1513, Senior Care Marketing: How to Be an Expert Authority Online

1. Become the Senior Care Authority- Enhance Your Local
Visibility, Credibility and Establish Yourself as an
Expert Author
(And It’s All DONE FOR YOU)
Copyright 2013 LTCEP

2. Agenda
1. How to become listed as an expert author on
sites like SeniorCareStress.com,
HomeCareDaily.com,
AlzheimersCareToday.com,
LiveInCareforSeniors.com,
ReduceHospitalReadmissionRates.com, and
HelpforAgingVeterans.com
2. How to showcase your senior care expertise
(without lifting a finger) in a way that blows the
competition out of the water.
3. How to use Press Releases that are written FOR
YOU to get more local visibility.
4. How to use Facebook, Twitter, and LinkedIn to
your advantage as the "go to" organization for
senior care issues in your community.

3. What Does Being “The Expert
Authority” Really Mean?
An accepted source of
expert information or
advice.
Copyright 2013 LTCEP

4. How Do Senior Service Providers
Become Expert Authorities in 2013?
They are featured on
authority sites with articles
that they have written.
Copyright 2013 LTCEP

5. What Does Being “The Expert
Authority” Really Mean?
An accepted source of
expert information or
advice.
Copyright 2013 LTCEP

6. What Does Being “The Expert
Authority” Really Mean?
An accepted source of
expert information or
advice.
Copyright 2013 LTCEP

7. What Does Being “The Expert
Authority” Really Mean?
An accepted source of
expert information or
advice.
Copyright 2013 LTCEP

8. Extra Advantages of Using the Expert
Authority Site System
• Every page on the authority sites gives you a
backlink to your WEBSITE. (You need LOTS of
these!)
• You need more visibility in your local area
for the keyword phrases potential clients use
to search for senior care/senior services.
• You need more “CLOSING POWER”
Copyright 2013 LTCEP

9. List of Authority Sites
• SeniorCareStress.com
• HelpforAgingVeterans.com
• LiveInCareforSeniors.com
• AlzheimersCareToday.com
• ReduceHospitalReadmissionRates.com
• HomeCareDaily.com**
**press releases only
Copyright 2013 LTCEP

10. Write Articles?
• Our expert authors will write one free article
for you on each site to get you started.
(5 profile pages, 5 expert author pages, 5
articles = 15 FULL pages)
• You can contribute as many UNIQUE articles
as you like- no limits.
• You can purchase more unique articles for
$30 each.
Copyright 2013 LTCEP

11. Press Releases
• Our expert authors will write one free press
release for you for each site. (5 total)
• You can use the press release to submit to
local news outlets.
• You can use the press releases as “leave
behinds” for referral sources and families.
• You can use the press releases on your own
website.
• You can email the press releases to anyone
you like!
Copyright 2013 LTCEP

12. Press Releases
• Our expert authors will write one free press
release for you for each site. (5 total)
• You can use the press release to submit to
local news outlets.
• You can use the press releases as “leave
behinds” for referral sources and families.
• You can use the press releases on your own
website.
• You can email the press releases to anyone
you like!
Copyright 2013 LTCEP

13. Marketing Strategy #1
Home Care Agency Owner:
Speaking to a local physician about
“reducing hospital readmission rates for CHF,
Acute MI, or Pneumonia” Leave behind your
usual marketing materials, and oh, by the
way, here’s a press release and a copy of an
article we have written on the topic.
(Hint: NO ONE ELSE in your area will be able to
present this information to the Physician)
Copyright 2013 LTCEP

14. Marketing Strategy #2
Home Care Agency Owner:
Emailing back and forth with an adult child of an aging
parent about your services. Her father has Alzheimer’s
Disease. She is price shopping/ service shopping.
You email her the link to your profile on
AlzheimersCareToday.com and the link to your recent
article. She’s impressed by your commitment to this
type of care, and chooses your agency.
(Hint: NO ONE ELSE in your area will be able to
present this information to the daughter…)
Copyright 2013 LTCEP

15. Marketing Strategy #3
Your Articles and Pages
Automatically Feed to
Your Facebook Business
Page, Twitter, and
LinkedIn
Copyright 2013 LTCEP

16. Marketing Strategy #3
Your Articles and Pages
Automatically Feed to
Your Facebook Business
Page, Twitter, and
LinkedIn
Copyright 2013 LTCEP

17. What Types of Senior Services Can
Use The Authority Sites?
• Home Care Agencies
• Home Health Care Agencies
• Assisted Living Facilities
• Adult Day Care Facilities
• Insurance Agents (Long Term Care Insurance)
• Durable Medical Equipment Providers
• Geriatric Care Managers
• Elder Law Attorneys
• Senior Housing Placement Specialists
• Senior Movers
Copyright 2013 LTCEP

18. Extra Advantages of Using the Expert
Authority Site System
• Every page on the authority sites gives you a backlink
to your WEBSITE. (You need LOTS of these!)
• You need more visibility in your local area for the
keyword phrases potential clients use to search for
senior care/senior services.
• You need more “CLOSING POWER”
Copyright 2013 LTCEP

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23. NEXT STEPS!

24. Sign Up for All 5 Authority Sites
• 5 Authority Sites.
• 3 Profile Pages and 1 article on each site
DONE FOR YOU (Total= 15 pages SEOd for your
local area).
• 5 Press releases you can use anywhere.
• All content is shared on FB, Twitter, LinkedIn.
• Backlinks to your website.
• No competition advertised on your pages.
Copyright 2013 LTCEP

25. Sign Up for All 5 Authority Sites
Cost:
Set up Fee: $495
Monthly: $89/month
Option:
Set up fee in 2 Payments (30 days apart)
Set up Fee: $250.00, then in 30 Days $250
Monthly: $89/month
http://tinyurl.com/authoritysite
Copyright 2013 LTCEP

26. Sign Up for All 5 Authority Sites
Plus the SeniorServiceReviews.com
Program
Program Price
Set up Monthly
Reputation PRO $ 397.00 $ 159.00
Authority Program (5 sites) $ 495.00 $ 89.00
Standard Total Price $ 892.00 $ 228.00
Special Offer Packaged Price $ 595.00 $ 195.00
Email George@LTCEP.com for this deal.
Copyright 2013 LTCEP

27. Sign Up for All 5 Authority Sites
Q/A
http://tinyurl.com/authoritysite
Need to Speak with one of us?
Valerie@LTCEP.com
George@LTCEP.com
888-404-1513
Copyright 2013 LTCEP