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EXMBA - eBay Model

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For the EXMBA 2012. If want to download, contact @vseo_es

Veröffentlicht in: Business, Technologie
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  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • Is it possible to also see the slides? Thanks
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  • could i get this slides sir ? hiep.pv@gmail.com, Thanks so much!
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EXMBA - eBay Model

  1. 1. Company ModelEXMBA – Grupo E
  2. 2. Sumary• Knowing eBay – Global – M&A – eBay in Numbers – Canvas – Revenue Stream – Future: Local – Social – Mobile• Best Practices – Trust & Safety – Api – Card Sorting – Sinergies – Landing Optimization• Something To Consider:• New Funcionality
  3. 3. eBay’s global commerce platform
  4. 4. eBay’s M&A Bill me later Dba.dk2008 GittiGidiyor Meetup.com StubHub Tradera2006 OpusForum.org Skype Gumtree Shopping.com Loquo Baazee Markplaats.nl Craiglist2004 EachNET CARad.com PayPal2002 Internet iBazar PBS Auction Co. Half.com2000 Kruse Int. Alando Blackthorne Butterfield & Billpoint Butterfield1998 Up4Sale.com1995 Classified Auction eCommerce Local Social Mobile advertising
  5. 5. 201220112010 eBay’s M&A Classified Auction eCommerce Local Social Mobile advertising
  6. 6. eBay’s global commerce platform
  7. 7. eBay marketplace en números 3.33.3B $ (+29% YOY) 2B 570 M $ (GAAP Neto) page views/day23 9 9Petabytes of data storage 23M $62 $62B lines of code 2010 gross merchandise volume 94 94M 200 200M active users live listings6,000 6,000 75 75B application servers database calls/dayCommercial data warehouse 100x larger than Library of Congress
  8. 8. eBay Marketplace: Revenue Stream VENTA Auction Custom Fixed Price Product (Para (Salida Baja) ámbos) Sales Paypal Insertion Category Comisión Tools Colours Positions HighlightComision Comision PRice Home
  9. 9. Focus for the future: Local
  10. 10. Focus for the future: Local social categories reviews prices location stock mobile
  11. 11. Focus for the future: Social
  12. 12. eBay Marketplace: Social DNA Social relationships customers ervice BACK TO SOCIAL Information social Socio-demographic shopping interests viral
  13. 13. Focus for the future: Móvil
  14. 14. Focus for the future: Mobile geo-fencing social m-commerce local e-wallet
  15. 15. BEST Practices: Trust & Safety
  16. 16. BEST Practices: : API Trading API Researc Finding h API API for eBay Resoluti on Case Shoppin Manage g API ment API GSI Milo Large Product Mercha Services nt TRITON Services Platform Open Notificati MAGEN Where eBay ons TO INC Apps BestMat Mercha chItemD ndising etails API API Client Feedba Alerts ck API API
  17. 17. BEST Practices: UX – Mental Model / Cluster1.- ElecciónTérminos (Modelocerrado) Coche Motos 2.- Grupo Control vespa Altavoz BMW Harley
  18. 18. BEST Practices: UX – Mental Model . Card Sorting3..- AnálisisAsociaciones vespa Coche Altavoz Motos BMW Harley vespa Coche Altavoz Motos BMW Harley
  19. 19. BEST Practices: UX – Mental Model . Conclusiones4..- AnálisisAsociaciones vespa Coche Altavoz Motos BMW Harley vespa Coche Altavoz Motos BMW Harley
  20. 20. BEST Practices: UX – Mental Model .Revisión5..- Test de control vespa Coche Altavoz Motos BMW BMW Harley
  21. 21. BEST Practices: UX – Mental Model .Cluster6..- Cluster vespa Coche Altavoz Motos BMW BMW Harley Coches Accesorios Tuning Accesorios
  22. 22. BEST Practices: UX – Mental Model / Cluster
  23. 23. BEST Practices:Sinergies CONVERT AUCTION TRANSACTIONMARKETING PAYMENT TRAFFIC TO BUYERS REVIEW
  24. 24. BEST Practices: to a whole customer consulting CO. TOP Historical TOP MarketPlac Trust / KnowHow Sellers Data Sellers es Safety T.S Fast CustomerS Metrics Reviews Affilliates(with Shop) Response TOP Sellers KnowHow Historical Data ervice TOP Sellers MarketPlaces Trust / Safety Customize Optimize Historical Classifieds T.S Data Fast CustomerServ Metrics Reviews Affilliates (with Shop) Response ice Budget Api Customize Optimize Historical Data Classifieds FinancialPr ocess Budget Api StrongBuy er FinancialProc ess StrongBuyer
  25. 25. BEST Practices: Optimización de Landing (Escenarios) Desconocido Conocido
  26. 26. BEST Practices: Optimización de Landing (desconocidos) Best Performing Best Performing Best Performing •KPI •KPI •KPI •Histórico •Histórico •Histórico •SegmentoTesting •SegmentoTesting •SegmentoTesting Rotación bajo test Seguridad •ClaimGuías Registro Trust &Safety Trust &Safety
  27. 27. BEST Practices: Optimización de Landing (Comprador) Best Performing Best Performing Best Performing •KPI •KPI •KPI •Histórico •Histórico •Histórico •SegmentoTesting •SegmentoTesting •SegmentoTesting •Intereses Seguridad Trust &Safety •Intereses
  28. 28. BEST Practices: Optimización de Landing (Resumen) OptimizaciónDatos Hipotesis Testing Resultados Testing (hipotesis)
  29. 29. Something to consider: Pain point 1 Previous session Log in New session search No suggestions in the landing page based on former searches only on the last viewed articles Log out and new session
  30. 30. Something to consider: Pain point 2 Go to other platform without Logged in logging out search No shared information of previous searches between platforms
  31. 31. Something to consider: Pain point 3 Adds not homogeneous in style or information
  32. 32. New Funcionality1: Vertical Menus Maximizeyour sellingpotentialusing vertical menusinstead of Horizontal ones
  33. 33. New Funcionality 2: Visor (wysiwyg )
  34. 34. New Funcionality3: Anonym Searching / Reset
  35. 35. Gracias
  36. 36. Core Business Evolución Plataforma VS Desplazamiento del CORE
  37. 37. Best Practices: Sinergies BIG PICTURE BUYER SELLER (Formatos) (Saturación) STORESAuction Buy it Now Shopping Cart Taylor Buy Bill me Later TOOLS (cross – listings) API Paypal GSI Marketplaces Classifieds Ebay Payments
  38. 38. Competitive analysis FIRST MOVER Startups USER MEDIUM Direct Sales Merchant MERCHANT USER Large Merchant Classifieds
  39. 39. Business Model Canvas Key Partners Key Activities Value proposition Customer Relation Customer SegmentSources Google Trust & Safety Direct – Top Sellers Mass Market Facebook Social Long Tail Seller CJ / TD Integrated Platform Community Sellers 92 M UserImputs Facebook Tools Omniture Paypal Trust & SafetySinergy Buyer Shopping.com Key Resources Niche market Channel Stubhub User Kijiji Experien Api ce Online Big Data Multichannel Marketing Mix Payment Platform Ecommerce Platform Offline GSI TV MILO GSI Magento Cost Structure Revenue Stream Marketing: Traffic Acquisition Tarifas de inserción Cloud Computing ComisiónVenta Equiposcentralizados Herramientas de venta Promoted listing eBays value is in creating a marketplace for buyers and sellers. They also help facilitate transactions and maintain an trustworthy system. Their large user base and high percentage of the market allows them to create a marketing scheme that emphasizes fluidity, ease of use and trust worthy transactions
  40. 40. Optimización de Landing (Métricas – Escenarios) Desconocido ConocidoMarketing Comprador Vendedor Referal Social Directo Mix (Sé qué busca) (Sé qué vende) Potencial Interés / Valor datos (No le conozco) (Sé qué busca) Top Contenidos Adapto la página a su interés El formato que mejor vende (A/B Testing)1. Presento varios productos2. Mido eficacia de cada uno3. Mido eficacia del modelo de visualización4. Conclusiones5. Producción6. Control
  41. 41. Anexos Ebay: Longtailbusiness Ebay: Sweet Spots Ebay: Bizarre Shopping Ebay: Crowdsourcing Inventory Management PaymentCollection Shipping&Logistics PricingStrategy QualityAssurance

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